Alexandra Mason Email and Phone Number

Consulting venture specializing in paid social media placements, focused on data driven optimization and ROAs awareness. 90% of retail purchases still take place offline and we love transforming online engagement into real world interaction and revenue!Since 2011, Mason Cre8tive has partnered with 20+businesses to drive the bottom line. Here's a sampling: Lids, America’s top headwear retailer Engaged in early 2019, after successful partnership with sports retailer Fanzz, to lead paid social media efforts in strategic pivot from ecommerce focus to store traffic objective. Prospecting campaigns have collectively exceeded ROAS goal by 10%. All Show Services, Producer of the east coast’s largest pet-focused consumer events and annual home shows Engaged since 2011 with escalating responsibilities that currently include paid social media, display, ad agency management and consumer experience development. From 2017 to 2019, revamped e-ticket strategies increased the number of online tickets sold online by 53% and revenues by 41%. Picture People, family portrait studio including mall, buybuy BABY and Sears locations Planned, executed and optimized campaigns targeting new parents for first-year milestone photo sessions. Campaigns utilized Facebook lifestyle and demo targeting, along with third-party data to achieve a 21% reduction in cost per session booking as compared to similar programs launched in the prior 12 months. AllHeart.com, E-tailer offering the world’s largest variety of personal medical apparel, footwear, accessories and equipment Partnered with Social Media Manager in 2016 to develop and launch new social initiatives designed to increase meaningful engagement across handles, with an Instagram prioritization. Efforts included establishing influencer relationships, Instagram Stories takeovers, live events and an ambassador program for exclusive allheart products.

A socially conscious and eco-friendly children's clothing brand inspired by the hundreds of years old concept of a "wish" or "wishing tree"; in which people tie pieces of paper bearing their dreams and hopes to a tree. Each wishing tee purchase supports the dream of another via microloan investment. Sizes 6mos - 5T.

- Devised market specific client acquisition and retention strategies with a focus on PPC advertising, positive community impact, B-to-B partnerships, social media and charitable efforts. - Member of management team responsible for development of front-line customer service practices. January 2011 survey found 83% of clients reported having experienced "outstanding service" at a Dogtopia location, with 94% reporting "outstanding" or "good" customer service. - Responsible for developing, managing and ensuring productivity of yearly franchise marketing fund budget. - Led marketing team during company rebranding efforts, including management of redesign and concept development of printed materials, online display advertisements and consumer website.

- Acted as sales representative at franchise launch; guiding sales process from inquiry to close utilizing Salesforce for lead management. - Created and developed successful sales PowerPoint presentation and delivered weekly webinars for prospects. - Ensured all conversations adhered to FTC franchise regulations and were handled in a professional, confidential manner.

- Assisted with the planning, scheduling and implementation of children's birthday parties with a focus on engaging content and delighting the guest.