Strategic campaign planning and global brand paid social strategy.Drive the strategic development and successful execution of global brand campaign advertising across digital advertising channels. Lead global brand paid social initiatives by ensuring a holistic campaign architecture. Oversee paid social audience segmentation strategy for ABM tactics leveraging MarTech integrations. Collaborate with cross-functional team members to identify process improvements and share digital best practices and learnings.Implement A/B creative testing strategies across digital ad campaigns

- Manage a team of six full-time digital marketing and social media professionals that support enterprise digital media buying, digital marketing content, campaign management, and social media marketing.- Actively maintain vendor and digital agency relationships, negotiate SOWs, conduct RFPs, and act as day-to-day point of contact.- Develop digital marketing advertising strategies and go-to-market tactics for a wide variety of brand, product, lead generation, and advocacy initiatives across the enterprise.- Work cross-functionally with leadership and business stakeholders to develop integrated advertising campaigns, present campaign metrics, and provide optimization recommendations. - Analyze digital advertising metrics and identify opportunities to improve performance and optimizing towards campaign KPIs. - Develop advertising and digital creative briefs for agency partners.

• Team lead for the digital marketing and social media teams • Develop digital marketing strategies for NextEra Energy, NextEra Energy Resources, and Florida Power & Light• Oversee enterprise social media governance including new channel creation, Sprinklr user access and rules, and new business initiatives• Manage multiple digital agencies and vendor relationships, SOW development, cybersecurity review• Drive lead generation, new program awareness, customer advocacy, and program enrollment through integrated digital advertising campaigns• Support the enterprise during storms and other crisis situations as social media content writer and supervisor

In my role as the Sr. Communication Specialist of Digital Marketing at Florida Power and Light, I worked with cross-functional and agency teams to plan and execute digital advertising campaigns. • Partner with internal stakeholders, lead agency, and digital agency to execute digital advertising campaigns for large brand initiatives• Lead the development of targeting strategies and placement optimizations across search, social, programmatic, OTT/CTV, and rich media buys• Expanded Facebook advertising capabilities and campaign strategies across the business• Developed a pilot program to support local renewable energy projects throughout North America utilizing Facebook business pages, paid Facebook advertising, and Google search. The pilot was so successful that it has now become a standard process• Consulted with internal team members to understand business objectives, clarify digital campaign goals, and develop the recommended approach and agency support• Drove A/B testing and Facebook brand lift studies to guide future strategies and creative development • During Hurricane Irma, I played a vital role on the social media team in the role of content creator. I managed the organization of incoming image and video assets, conducted Facebook Lives to distribute key press conferences, and developed organic and paid posts to convey crucial restoration and safety messages both during and after the storm

I was hired as Digital Services Sales Manager at The Palm Beach Post in 2012 to launch the digital services department. During my time at The Post, I successfully launched a full suite of digital service offerings including paid search, mobile geo-fencing, website development, SEO, native, and Facebook advertising. Key functions of my role included:- Working closely with the sales team and clients to create holistic and comprehensive digital campaign strategies. - Implement Google Analytics UTM tracking as a best practice for all campaigns - Vendor management- Create fulfillment and reporting processes- Data analysis and optimizations- Product sales training- New hire onboarding and digital trainingBeyond the core functions of my role, I was also responsible for developing and presenting external training and seminars. - Conducted 50+ seminars hosted at the Post or in partnership with local Chambers of Commerce- Developed, marketed, and presented at multi-track seminar events partnering with keynote speakers from Google and Facebook

As Communications Coordinator my primary role was the management and execution of all Chamber communications including but not limited to email marketing, newsletter design and distribution, and social media marketing. In addition, I also served as webmaster and was responsible for maintaining and updating the website as well as selling online advertising. During this time I also oversaw a major redesign of the site and played a pivotal role in the layout, functionality and user experience. While in my position I also took on ownership of the Chamber's young professional's program, the Young Professionals of the Palm Beaches (YPOP). This required event planning and coordination as well as membership growth efforts and marketing. As the Chamber's marketing expert, I also hosted a number of education seminars for local businesses focusing on emerging technologies such as social media and QR codes.