Alexandra Caffery

Alexandra Caffery Email and Phone Number

Sr. Manager - Influencer Marketing @ SuperAwesome | Digital Marketing @ SuperAwesome
Alexandra Caffery's Location
Austin, Texas Metropolitan Area, United States, United States
Alexandra Caffery's Contact Details

Alexandra Caffery personal email

n/a
About Alexandra Caffery

As a Senior Influencer Marketing Manager at SuperAwesome, an Epic Games Company, I manage the production of multiple campaigns across various industries and social media platforms, with seven-figure budgets and 25-40 talent at a time. I collaborate with the sales and market strategy team to create winning campaigns for brands such as Netflix, Mattel, NFL, and Visa, and liaise with clients and talent on branded content executions. I also negotiate fees with talent and agents, ensuring that I meet margin goals and client KPIs.I have over 5 years of experience in influencer and partnership marketing, with a background in PR and event management. I led and secured a million-dollar partnership with a major sports team, growing the marketing reach from 1 to 11 sport industries, and adding 4 athletes per month. I also developed and executed strategic B2B partnerships that aligned with the company's mission and goals. I hold a Bachelor of Arts in Communications and Creative Writing from the University of Colorado Boulder, and a Bachelor's degree in Communication from Sichuan University. I am passionate about connecting brands with influential and authentic voices, and creating impactful and engaging campaigns that resonate with audiences.

Alexandra Caffery's Current Company Details
SuperAwesome

Superawesome

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Sr. Manager - Influencer Marketing @ SuperAwesome | Digital Marketing
Alexandra Caffery Work Experience Details
  • Superawesome
    Sr. Manager - Influencer Marketing
    Superawesome Dec 2020 - Present
    London, London, Gb
    - Led and managed multiple high-budget campaigns (six to seven figures) from IO signing to end-of-campaign reporting across diverse industries (Gaming, Finance, F&B, Retail)- Developed campaign strategies in collaboration with brands, ensuring alignment with their marketing objectives and maximizing ROI- Handling seven figure budgets across multiple social media platforms such as TikTok, Twitch, YouTube, and Instagram- Launched a well known credit card brand into Fortnite and managed their first livestreamed gaming tournament- Explored and implemented go to market strategy on new products such as gaming tournaments and influencer ad spots for paid media- Negotiating fees with talent and agents while ensuring I meet margin goals as well as client KPIs- Exploring and executing go to market strategy on new products such as gaming tournaments and influencer ads- Executed paid media activations on TikTok Ads Business, Instagram Ads, and Twitch Streamables- Worked cross-functionally with product team, account managers, and sales- Working with top agencies such as Publicis Group and Wavemaker to deliver successful campaigns that hit the brand’s KPIs
  • Fresh N'​ Lean
    Influencer & Partnerships Manager
    Fresh N'​ Lean Nov 2019 - Nov 2020
    Anaheim, California, Us
    - Led and closed the company's largest brand sponsorship (NHL Anaheim Ducks)- Managed and grew their existing and new brand, athlete/influencer department from food for posts to a six figure budget (from 3 to 30 athletes in 3 months).- Established processes and communication funnel with athlete and influencers- Developed and executed strategic B2B partnerships that aligned with company's mission and goals- Analyzed and reported on the effectiveness of influencers to ensure ROI- Collaborated with marketing team to ensure all influencer campaigns aligned with rebranding execution- Onsite management of influencer photo shoots to ensure product was captured properly
  • Fresh N'​ Lean
    Marketing Specialist
    Fresh N'​ Lean Oct 2018 - Oct 2019
    Anaheim, California, Us
    - Managed and executed athlete and influencer marketing campaigns- Developed Mission Statement “re-defining fast food” which served as our pitch, headline, message in interviews, as well as merchandise, and social- Researched competitors Mission Statements to ensure a differentiation and a meaningful purpose for the company- Supervised communications to improve SEO - Raising Domain Rating from 38 to 62 in 13 months- Procured online and television media - KTLA Live, Forbes, Healthline, and POPSUGAR- Managed relationships with 3 PR agencies simultaneously (Jacobson Strategy, Avinx PR)
  • Ajgpr
    Publicity Coordinator
    Ajgpr Jul 2017 - Oct 2018
    Coordinated media for special events (JDRF LA Chapter Imagine Gala).Assisted in media campaign development.Pitched stories to print and online media.Drafted press releases, pitches, and proposals.Assisted in red carpet events (JDRF LA Chapter Imagine Gala).
  • Wilkinson Brown Entertainment And East2West Collective
    Publicity/Marketing Assistant
    Wilkinson Brown Entertainment And East2West Collective Aug 2015 - May 2017
    Secured radio/TV (740 KMR, KKTV) press for clients.Publicity outreach for non-profits (Return to Freedom a Wild Horse Sanctuary).Edited book proposals for A-list clients (Lou Diamond Phillips).Copy editing celebrity stories for magazines (Cowboys & Indians, LivingWell).
  • Levity Entertainment Group
    Talent Intern
    Levity Entertainment Group May 2015 - Aug 2015
    Los Angeles, California, Us
    Created reels that highlighted client’s stand up bitsBreakdownsCoordinated interviews Input financial data into Excel Researched new upcoming talent Coordinated travel itinerariesInput show information into inEntertainment for A-list clients
  • Levity Entertainment Group
    Talent Intern
    Levity Entertainment Group May 2014 - Aug 2014
    Los Angeles, California, Us
    Created reels that highlighted client’s stand up bitsBreakdownsCoordinated interviews Input financial data into Excel Researched new upcoming talent Coordinated travel itinerariesInput show information into inEntertainment for A-list clients

Alexandra Caffery Skills

Creative Writing Public Relations Leadership Teamwork Marketing Social Media Microsoft Office Good Communicator Editing Time Management Search Engine Optimization Works Well With People Driven Facebook Microsoft Word Customer Service

Alexandra Caffery Education Details

  • University Of Colorado Boulder
    University Of Colorado Boulder
    Communications And Creative Writing
  • Sichuan University
    Sichuan University
    Communication

Frequently Asked Questions about Alexandra Caffery

What company does Alexandra Caffery work for?

Alexandra Caffery works for Superawesome

What is Alexandra Caffery's role at the current company?

Alexandra Caffery's current role is Sr. Manager - Influencer Marketing @ SuperAwesome | Digital Marketing.

What is Alexandra Caffery's email address?

Alexandra Caffery's email address is ac****@****orp.com

What schools did Alexandra Caffery attend?

Alexandra Caffery attended University Of Colorado Boulder, Sichuan University.

What are some of Alexandra Caffery's interests?

Alexandra Caffery has interest in Football, Children, Public Relations, Politics, Snowboarding, Soccer, Civil Rights And Social Action, Education, Celebrity Management, Music.

What skills is Alexandra Caffery known for?

Alexandra Caffery has skills like Creative Writing, Public Relations, Leadership, Teamwork, Marketing, Social Media, Microsoft Office, Good Communicator, Editing, Time Management, Search Engine Optimization, Works Well With People.

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