Alexandra Chrisman Email & Phone Number

Growth Marketing Partner is a marketing consultancy focused on assisting start-up to early-to-mid-stage companies poised for growth. Areas of expertise include marketing strategy, annual planning, budgeting & forecasting, customer segmentation & persona development, lifetime value (LTV) models, content marketing, PR, and digital marketing. Most of my.

Omaha, Nebraska, US

• If you're a growth-minded company that's investing a meaningful amount of money in marketing but struggling to achieve desired results or lacking the ability to track, measure, and enhance your marketing performance.
• Executive Marketing Leadership at a Fraction of the Cost of a Full-Time Hire
• A Proven and Reliable System with the Process, Tools & Support that Your Business Needs to Succeed
• Results that Deliver Accountability on a Weekly, Monthly, Quarterly and Yearly Basis.

San Diego, CA, US

• DiversyFund is an innovative WealthTech company that provides the everyday investor access to the wealth-building tools and strategies that have been traditionally leveraged by the 1% to create and maintain.
• Leading a lean but productive team of marketing professionals responsible for customer acquisition via digital marketing (Google ads, LinkedIn, Facebook), affiliate marketing, programmatic, and email marketing
• Supporting the company's growth objectives including securing investment deposits from non-accredited investors
• Developing annual marketing plan and budget including KPIs and CAC targets as well as ROI and LTV objectives
• Worked with agencies to manage SEO and content
• Presenting marketing strategies and results to Board of Advisors

San Diego, California, US

• Founded in 2000 and headquartered in San Diego, Axos Bank is a diversified, financial services company with more than $19 billion in assets. As one of the first branchless banks in the U.S. Axos is recognized as the.
• Leading a marketing team of approximately 30 including digital marketing, affiliate marketing, content, analytics, SEO, marketing operations, and account management functions
• Supporting consumer deposits, small business deposits, and consumer loan business units including mortgage, auto, personal loans, and other products
• Supporting additional business units within the organization including third-party originations (TPO) and warehouse departments
• Overseeing growth strategies to grow the consumer and small business deposit base as well as consumer loan and mortgage originations.
• Leading Axos's efforts on customer segmentation/persona and customer journey strategy in collaboration with the data science team and marketing automation teams

Atlanta, GA

• ValueOne understands how important it is for business owners to get access to the critical financial products and services that are essential to growing their small and mid-sized businesses. And we know how challenging.
• Generating qualified leads utilizing paid search, retargeting, social and content marketing, SEO, telesales, email, and database marketing
• Developing the operations and marketing budget and revenue projections for operating unit
• Securing partnerships with lenders across the full credit and product spectrum from merchant cash advance to term loans, lines of credit, invoice financing, equipment financing, SBA, and others
• Branding, thought leadership, and PR strategies that position the company as an industry leader
• Cultivating relationships with strategic accounts including corporations and enterprise partners to generate new clients in a cost-effective way

Wilmington, Delaware, US

• As Chief Marketing and Sales Officer, in addition to marketing, business development, and public relations, I have the added responsibility of managing the inside sales teams which includes call center business.
• Establish weekly, monthly, and quarterly funded volume and unit targets
• Top and bottom of funnel pipeline management
• Liaise with operations departments to ensure seamless movement of loans through the funnel
• Provide visibility into key sales metrics including conversion at each stage of funnel
• Implement client retention programs to increase lifetime value of portfolio

San Diego, California, US

• VP of Acquisition Marketing responsible for the development and execution of a multi-channel marketing strategy plan aimed at growing our C-level membership base at double-digit annual growth rates. Marketing tactics.
• Direct mail
• Print advertising
• E-mail acquisition and drip marketing
• SEM and display
• Social media

Irvine, California, US

Initially hired as a consultant to develop, project manage, launch, and oversee company's public web site and B2C acquisition marketing efforts. Coordinated with creative team, web developers, and outside vendors to launch world-class web site in less than 4 months. Wrote all web site copy as well as scripting and production for 20+ video tutorials..

Managed all sales and marketing functions for B2C mortgage broker and lender specializing in refinance, home purchase, and home equity loans in 25+ states. Developed marketing strategy, marketing and operations budgets, and online and offline marketing programs that resulted in industry-leading response rates.

Charlotte, NC, US

• Recruited as employee #6 for company that grew to 2000 employees in 3 years. Responsible for all online and offline marketing, branding, lead generation, retention, PR and communications initiatives
• Built and managed a high-performing marketing team that consisted of direct-response online and offline marketers, SEO/SEM strategists, affiliate and e-mail marketing, copywriters, public relations, graphic designers.
• Developed overall marketing and PR and communication plans, go-to-market strategies, budgets, KPIs and reports
• Conceived and implemented a B2B lead generation channel resulting in a CPL reduction of 50%
• Devised and implemented operational changes to the direct mail process resulting in savings of 20%.
• Devised and implemented an improved method of tracking information resulting in data capture improvement from 30% to over 80%

US

• Initially responsible for personal sales production, then management of a 15-person sales team within one year, and the next year responsible for all marketing and business development for pioneer direct lending company.
• Provided training, support and coaching to sales team members resulting in all members meeting or exceeding sales objectives.
• Led the transformation of the marketing and selling operations of a traditional brick-and-mortar company to an online direct lending model resulting in the company meeting all organizational and revenue growth.
• Developed and implemented a highly-effective marketing plan that resulted in achieving company growth and revenue objectives while managing an annual budget of almost $10M.
• Developed online and offline customer acquisition marketing strategies and implemented innovative processes for efficient lead generation resulting in a cost saving of 25%.
• Secured strategic alliances that produced lower-cost customer acquisition revenue streams

Bachelor Of Arts, Political Science

Education record