Alexandra Didio work email
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Alexandra Didio personal email
Freelance, fractional and contract based product, marketing and commercial director - open to conversations about 2025 opportunities to help creators, brands, businesses scale and monetise their audiences.A digital leader, my cross functional expertise intersects Product Management, Digital Marketing, Commercial, Business Development, Ecommerce, UX and Strategy. I'm energised by finding clear spaces to propel growth and solving clunky business problems or the “too hard basket” challenge you’re trying to crack.As former Commercial Director at Flight Studio I led commercial partnerships, brand sponsorships and performance marketing buys across The Diary of a CEO and Flight Studios Roster of new shows. Previously as Head of Product I led all product development, take to market and distribution for digital and physical products released by Steven Bartlett Pty Ltd and the Diary of a CEO as well as management consulting as a product and growth specialist across our 40+ ventures and Dragons Den investments. Previously as Manager - Digital Media for The Estée Lauder Companies, I led the UK&I digital media strategy and delivery of digital product releases and consumer experiences for our social and performance channels across 17 brands in the group with a £100M annual media spend.Joining high growth tech start up COCOON as Product Manager I led the strategy, prioritisation and execution of COCOON’s product roadmap for our digital subscription membership and D2C website. I’m a considered balance of start-up speed and agility, with the detail oriented, big picture thinking required to propel forward a multi-national operating at scale.
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(Fractional) Commercial DirectorNischa LlcLondon, Gb -
Freelance Product, Marketing And Commercial DirectorAlexandra Didio Ltd Oct 2024 - PresentCurrently enjoying a lovely career break travelling Europe, enjoying an abundance of gelato and natural wine, and spending time with family in Australia. Open to conversations about 2025 freelance, fractional and contract based Marketing, Product and Commercial opportunities in London and the EU across brands, creators and businesses looking to scale and monetise their audiences. -
Commercial Partnerships DirectorFlight Studio Apr 2024 - Oct 2024London, England, GbLeading commercial partnerships, branded activations and monetisation opportunities for Steven Bartlett and The Diary of a CEO, and Flight Studio's roster of upcoming talent including Davina McCall, Paul Brunson, Africa Brooke, Kristen Holmes and Dr Tara Swart. -
Commercial Partnerships DirectorThe Diary Of A Ceo Apr 2024 - Oct 2024London, GbLeading commercial partnerships, branded activations and monetisation opportunities for Steven Bartlett and The Diary of a CEO, and Flight Studio's roster of upcoming talent including Davina McCall, Paul Brunson, Africa Brooke, Kristen Holmes and Dr Tara Swart. -
Head Of ProductThe Diary Of A Ceo Aug 2023 - Apr 2024London, GbLeading product development, take to market and distribution for Steven Bartlett Ptd and The Diary of a CEO.
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Manager, Digital Media And InnovationThe Estée Lauder Companies Inc. Dec 2020 - Sep 2023New York, Ny, UsWithin our Digital and Media Innovation team I manage the delivery of digital ad product releases, channel strategies and optimisations across our social and performance channels. I consult across our 17 brands on actionable performance and growth driving strategies to unlock incremental traffic to our owned websites across Paid, Earned and Owned media channels. HIGHLIGHTS• In a product owner capacity I delivered the first ELC Digital Innovation roadmap, piloting with our social channel mix and tech stack, I designed a business prioritisation and product release process. Through feature rationalisation I strategically aligned over 50+ ad tech products across 8 media channels, project managing the most commercially viable 10 features per quarter for release.• Negotiated and secured an incremental £620k YOY increase in media parnter bonus media value through defining a robust strategic roadmap of ad product test and learn opportunities, receiving global leadership endorsement.• Project Manager for the successful migration of 19 brands across to Braze, establishing the foundations for the new CRM platform and ESP. Delivered within a condensed 6 month deadline, I managed over 50+ stakeholders across over 10+ regional and global functions and a £1M agency contract against deliverables, training and onboarding 100+ brand users in the new platform. Launched features delivering a +25% uplift in site traffic and +45% uplift in return on ad spend (ROAS).• Delivered a new CRM data model, and prioritised delivery roadmap for 20+ automated customer lifecycle trigger programs -
Product Manager & Growth Marketing LeadCocoon Oct 2019 - Dec 2020London, London, GbLaunched in 2019, COCOON is a luxury bag subscription service. A start up in hypergrowth, celebrated in Vogue UK amongst peers as pioneering a smarter, sustainable solution to luxury fashion. I led Product Management, Ecommerce and Performance Marketing functions, driving new customer acquisition, engagement and retention. As Product Manager I owned the product roadmap, development and release of our e-commerce website (front end and back end) and subscription product design.HIGHLIGHTS• Developed and managed COCOON’s first Product Roadmap, applying a viability, feasibility and desirability framework to prioritise 80+ features, across site design, user experience, site functionality, and new propositions. Managed our 5+ headcount developer and design agency in execution.• Delivered the FY21 Business Strategy design and pillars, aligning the strategic initiatives of Product, Marketing, PR/Comms, Merchandise and Operations departments behind functional KPI’s. This strategy informed ongoing investor reporting and business pitch presentations.• Launched COCOON in Paid Social, PPC, CRM and Affiliates, executing the channel strategies end to end, delivering an 673% uplift in new customer acquisition numbers in 4.5 months.• Sourced and onboarded the team onto CODA, a workflow management and team collaboration tool used daily by over 10+ team members for task execution, strategic projects and external vendor management. -
Strategic Marketing ConsultantNational Australia Bank Dec 2018 - Dec 2019Melbourne, Victoria, Au• Responsible for the delivery of core value propositions, marketing strategy, segmentation and customer journeys, across 30+ consumer products categories and services for acquisition and retention of 5 million existing customers, across up to in market 50 campaigns each week across portfolios.• Conduct analysis and develop customer insights to identify business problems and opportunities, developing initiatives to solve for these with a customer desirability, viability (business case) and feasibility lens in mind. • Managed a $700K sponsorship budget and over 150 in flight localized sponsorships in delivering brand and commercial objectives. HIGHLIGHTS• Currently co-leading the development of NAB's Youth and Young Adults core value proposition, through a quantitative research study and articulating the business case for a $15M funding ask (in flight and on track for approval).• Led the business improvement project for the organisational restructure of the local area marketing function. Quickly delivered cost savings of $600k in labour hours through process efficiencies and removal of duplicated work across 10 impacted teams. -
Media And Onsite Personalisation AnalystNational Australia Bank Jun 2018 - Dec 2018Melbourne, Victoria, Au• Collaborated with internal data teams, media agencies and major publishers, Google and Facebook to deliver performance driven, data led digital campaigns.• Used 1st, 2nd and 3rd party data to drive marketing personalisation, as an SME for search, social, display and website channel strategies.• Monitored campaign and website performance indicators to optimise ongoing digital media strategies. HIGHLIGHTS• Led NAB’s largest Search Engine Marketing optimisation project by overhauling the account structure and strategy to drive media efficiencies, a Google Australia first being used globally as a best practice case study. Resulted in a 35% cost per application (CPA) reduction and 31% click through rate (CTR) increase for the Quickbiz product, above forecasted benefit. • Managed 8 personalised website campaigns to prospective and return customers (with 17 creative variations across 17 products) driving 1.01M monthly impressions and an average 233% click through rate (CTR) uplift against non-personalised campaigns.
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Marketing GraduateNational Australia Bank Jan 2017 - Jun 2018Melbourne, Victoria, Au• Integrated campaign manager of above the line (ATL) and below the line (BTL) campaigns, driving acquisition, utilisation and retention outcomes across broad consumer products & segments.• Led and owned end to end campaign execution from agency briefing through to production and post-launch optimisation across all online and offline, mass and 1:1 channels. HIGHLIGHTSLed initiation and highly successful launch of a 1:1 Travel campaign andlifecycle management strategy in collaboration with global partner VISA. Delivered a targeted EDM series of 95 + personalised content variations with a 56% open rate (30% benchmark), 19% offer registration (2% benchmark) and an incremental $256M in spend on NAB VISA cards YOY and $35M in Traveller card reloads/loads.• Led strategy, execution and optimisation of NAB’s International Payments campaign via digital 1:1 channels within a $700k budget. Delivered $3.7M incremental revenue (11% YOY uplift) and 17% volume uplift (exceeding the 8% stretch target).• Contributor in delivering NAB’s largest marketing program life moments content hub across the enterprise. Increased unique traffic YOY by 85%, product app conversions by 32.5%, and service leads by 30.2% YOY.
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Maybelline Brand MarketingL'Oréal Jul 2016 - Jan 2017Paris, Fr• Led end to end point of sale development, product packaging and print advertising. • Contributed to monthly new product launches via managing paid media campaign asset delivery. • Provided creative concepts for Facebook, YouTube and Instagram content, social media influencer strategies and website content and asset management.• Informed marketing strategies and established performance benchmarks through competitor market research. HIGHLIGHTS• Owned the bi-annual end to end new line product packaging design and development for national distribution in 2000+ major department stores across Coles, Woolworths and Kmart via effective project management of 20+ internal and external stakeholders across the value chain. • Upskilled estimated 40 employees through proactive creation of a new starter role guide (c. 50 pages of training content) still used as part of the induction process.Note: capacity was a full time salaried internship position -
Customer AdvisorTelstra Aug 2014 - Jul 2016Sydney, Nsw, AuOffering tailored and exceptional customer service that sought to exceed customer expectations when managing enquiries, questions and sales.Exceeding individual and team sales KPIs through effective selling of a broad range of personal and business telecommunications products in a holistic manner. Ensuring a sales approach which was engaging, personable and adaptive to customer needs.On the spot problem resolution of novel or unique customer situations given the dynamic and ever changing nature of the telecommunications industry. -
Shift SupervisorCotton On Group Nov 2011 - Jan 2015Geelong, Australia, Au -
Customer ServiceFresh Provisions Mount Lawley May 2011 - Nov 2011
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CashierIga Mount Lawley Apr 2010 - May 2011
Alexandra Didio Skills
Alexandra Didio Education Details
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General AssemblyProduct Management -
The University Of Western AustraliaMajoring In Marketing And Human Resources
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Chisholm Catholic College
Frequently Asked Questions about Alexandra Didio
What company does Alexandra Didio work for?
Alexandra Didio works for Nischa Llc
What is Alexandra Didio's role at the current company?
Alexandra Didio's current role is (Fractional) Commercial Director.
What is Alexandra Didio's email address?
Alexandra Didio's email address is al****@****.com.au
What schools did Alexandra Didio attend?
Alexandra Didio attended General Assembly, The University Of Western Australia, Chisholm Catholic College.
What skills is Alexandra Didio known for?
Alexandra Didio has skills like Brand Implementation, Marketing Strategy, Fmcg Marketing, Cosmetics Marketing, Social Media Marketing, Influencer Marketing, Direct Marketing, Data Driven Marketing, Digital Marketing, Product Launch, Teamwork, Team Management.
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