Alexandra Dobrila Email and Phone Number

*Monitor and analyze market trends, competitors’ activity and consumer behavior;* Develop and implement brand strategies to meet business objectives;* Manage brand budgets, including forecasting and P&Ls to ensure efficient use of resources;* Develop and oversee the creation of promotional materials and campaigns, ensuring they align with the brand's messaging and objectives;* Collaborate with cross-functional teams, including sales, medical affairs, and regulatory, to ensure consistent messaging across all channels;* Plan and coordinate events, to increase or create brand visibility;* Monitor and report on brand performance.*Tv&Radio Campaign

*Managing budgets, evaluating the performance of the campaigns*Analyze the competition*Preparing, implementing, and evaluating quarterly& yearly marketing plans and budgets for the allocated brands (Moller's and Devit)* Preparing materials for each relevant target audience: final consumers, doctors, pharmacists*Working closely with the agencies for design campaigns across various communication channels* Training the medical representatives & keeping them up to date with the new studies and benefits of the products*TV & Radio campaigns*Social Media Management

*Establish positioning, identify target audiences, and develop marketing plans with specific objectives;*Develop creative briefs and guide creative direction to meet objectives for all advertising and public, facing digital communications;* Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events;*Providing support to the sales team;* Gather customer and market insights to increase customer conversions;* Deploying successful marketing campaigns from ideation to execution;* Produce valuable and engaging content for our website that attracts and converts our target groups;* Build strategic relationships and partner with key industry players(big clients, NKA, and wholesalers), agencies;* Maintaining the relationship with the targeted influencers for marketing and PR campaigns;* Coordination of the company’s Social Media activity;* Sales and stock reports;*Stock management;*Designing the promotional materials and advertisements for the company campaigns.*Designing the digital advertisements for the company SM and Website;* Registration of new products according to the European market regulation;* Registration of medical devices and food supplements according to the regulations in force.

sales and organizing responsibilities :finding new clients for the company, budget planning, organizing the participation at exhibitions all over the world; Proposing the stand design and fittings, accommodation, promotional materials, advertising ways to improve their visibility at required exhibitions. Making sure that everything is implemented according to contract.

Supervised market-group research activity, including analysis of syndicated materials, developing price elasticity metrics, surveys, situational modeling focus groups, and conjoint analysis.Carried out marketing-media communication assignments – Worked on advertising, layout drafts and campaign materials.Served as firm’s marketing coordinator; supervised activities of subordinate staff.Developed and coordinated multimedia packages including brochures, letters, purchase displays, videos for specific assignments.

Product Positioning - Supported multi-functional team with product positioning and new product launch strategies.Firm Promotion - Created promotional means to publicize firm to target audience.Presentation - Aided marketing and sales managers in effectively representing company’s services on the media.Initiated brand marketing projects - Designed and managed newsletters, research papers, presentations, event support materials and brochures.

Planned, coordinated and executed events - Oversaw the planning and execution of logistics and operations for private meetings, conferences, road/trade shows and special events.Managed event operations - facility selection, contracting, pricing, transportation, accommodations, food and beverage selections and audio/visual service arrangements.Supervised production of events - Worked with event sponsors and internal/external teams on all aspects of planning the event.Planned the event floor blueprint, its budget and produced the required event materials and accessories.Re-assessed the communication plans, special packages, processes, the overall look-and-feel appeal in collaboration with cross-company teams.Assisted in achieving business objectives through leads generated from seminars, special events and trade shows.Negotiated and managed contracts with sub-contractors and vendors.