As the Senior Digital Marketing Manager, I develop and execute digital marketing strategies that will enhance Saviynt's online presence, drive engagement, and generate pipeline.

As a member of the Demand Generation team, I strove to drive revenue with a multi-channel digital marketing strategy. I managed our programmatic advertising agency as well as all third party paid media vendors, and our SEO agency. I also owned and optimized parts of our martech stack including intent data and sales enablement tools, CRM, web chatbot, etc. I tracked metrics, provided regular reporting, and managed my budget. Overall I contributed to pipeline growth and brand awareness by working across my team, 3rd parties, and extended teams to deliver an effective digital marketing strategy for Contrast.

I work on the corporate marketing team to craft and execute successful digital marketing and demand generation tactics that will drive impactful sales pipeline growth. I run programs with the goal of acquiring net qualified leads through channels like paid search, display ads, paid social, and content syndication. I also work to support organic traffic (SEO, web updates, content marketing, etc.) and collaborate closely with other members of the marketing, product, and sales teams to help the company achieve growth and revenue objectives.

I managed campaign planning and execution for the demand generation team. My role included project management, overseeing digital advertising (CPC, CPL, etc), content syndication programs, marketing workflows, as well as supporting owned media programs like email, blog, events, and social media as needed. I worked to grow our marketing toolbox by researching and expanding aspects like SEO, content topic structure, buyer personas, and ABM. Other responsibilities included vendor and tool management, SDR and sales support, campaign reporting and evaluation, and liaising with other functions including marketing operations, creative services, product marketing, PR, AR, and branding. I worked closely with my immediate team and the broader departments to consistently improve campaign strategy and help the company meet and exceed revenue goals.

As a member of the corporate content marketing team, my primary role was to manage digital-first marketing campaigns with the goal of improving Micron brand awareness. I coordinated among quite a few stakeholders to develop a successful strategy and execution plan. This included subject matter experts, messaging writers, creative teams, agencies, digital marketing groups (web, advertising, social), internal and sales communications, events, press, business unit product managers, and more. I also helped with other projects like partner promotion needs, tradeshows, and product launches as needed.

I was responsible for coordinating marketing projects for the Storage Business Unit’s Outbound Marketing Team, primarily for product launches and thought leadership campaigns. This included working with colleagues on email and landing page creation, content strategy, and digital media buys for Google Ads (Search and Display), Twitter, and LinkedIn. I collaborated with multiple agencies, as well as executed lead generation and nurture programs. I maintained the promotion calendar, presented program metrics, and project-managed team members responsible for providing assets like messaging, creative, and copy writing. I also continued to help as needed with product go-to-market plans, event strategy, sales enablement, and other projects.

I began on the Storage Business Unit’s Outbound Marketing Team working on aligning tradeshow and event plans to marketing strategy and business objectives. I single-handedly executed smaller events and worked with a broader team on larger-scale tradeshows, including logistics coordination, budgeting, and pre- and post-event communications. I was also responsible for relaying the short-term and long-term events calendar to the team, and making changes as needed to shift with business volatility.

I assisted the Micron Technology Storage Business Unit's enterprise marketing teams with projects and presentations focused on marketing NAND memory and Solid State Drives to end-users and original equipment manufacturers. My work included market research, competitive analysis, communicating with other departments of the corporation, content development and editing, and presenting plans and results.