Alexandra Egerer Email & Phone Number

- Owner of the Cart and Checkout customer-centric experience for the new pharmaceutical digital eCommerce storefront - Responsible for developing a vision and strategy while leading all squad disciplines through planning and execution, ensuring any blockers are alleviated to achieve our goals and initiatives- Ongoing collaboration and partnership with stakeholders, third party vendors and subject matter experts to identify and define epic requirements, priorities and ensure alignment for the future state experience - Responsible for grooming and prioritizing the product backlog and development while maintaining an agile environment to align with our overall project roadmap

- Orchestrated planning and development of the new WaveMark™ self-service customer portal, including crafting original messaging, leading cross-functional teams, initiating design direction, enhancing user experience, managing the project budget, and creating the launch plan- Collaborated on a cross-functional team to develop the business case for clinical lab market expansion with responsibilities that included market research, segmentation and competitive analysis for business case review which received approval for beta launch - Developed and executed digital campaigns including prospect nurturing and website promotions - Led production and launched 10 pieces of original content to further develop WaveMark™ Optimization Services

Dublin, Ohio

- Responsible for the marketing budget for the First Aid and Braces & Supports categories for both branded and LEADER private label products - Managed supplier relationships and executed monthly promotions for all marketing programs including digital and print - Oversaw the Essential Information marketing program including communication strategy creation, collaboration with internal and external partners, and execution of marketing materials to pharmacists - Developed sales enablement tools and worked cross functionally to produce planogram packets that provided pharmacists with retail insights and trends to optimize front-end strategy - Planned and executed the enterprise-wide Sample Sale fundraiser event raising over $11k

Dublin, Ohio

- Standardized and automated manual workflows by collaborating with clinical stakeholders to develop new competitive product cross referencing process, supporting new business and RFP requests- Led sales enablement strategy through quarterly training classes on wound care portfolio to onboard new sales representatives- Coordinated rebranding strategy for the wound care portfolio to incorporate acquired Patient Recovery products while managing relationship with creative agency - Owned and executed tradeshow strategy and planning for the Symposium of Advanced Wound Care

Cary, Illinois

- Owned the new Maropost Email Marketing platform with responsibilities that included development of consumer email templates, segmented distribution lists, targeted email content, planning of promotional offers and overall email performance analytics- Responsible for rebranding marketing materials such as product catalogs and customer tools - Managed and updated the consumer website through the development of product attributes, downloadable educational content, iconography creation and further user experience centered responsibilities - Worked cross-functionally with the Customer Service Team by providing training presentations, creating educational tools and and assisting with software and customer issues

Cincinnati Area, Ky

- Managed Salesforce to support sales team on lead generation- Oversaw the creation of new sales enablement tools, presentations, templates and updated collateral

Cincinnati Area, Ky

- Planned and coordinated all social media for 2016-2017 festival programs and special events- Led the research, coordination and logistics planning with businesses for potential sponsorship opportunities

Cincinnati, Ohio Area

- Led creation of marketing collateral through use of Adobe Photoshop and Adobe Illustrator- Responsible for planning, execution and logistics of events such as the first Manufacturing Day held at Rhinestahl through partnership with Butler Tech- Developed and managed website to house updated tools and imagery- Attended AMTS tradeshow to gain strategic insights for future marketing opportunities

Worthington, Ohio

- Responsible for cold calling prospects and nurturing potential leads- Managed all social media accounts including Facebook, Instagram, Google+ - Oversaw development of advertisements and brochures to utilize in customer conversations

Bachelor’S Degree, Major: Marketing, Minors: International Business

Activities and Societies: Circle of Excellence Business Scholar

International Business

Alexandra studied Abroad in Bilbao, Spain from May-July 2016 at the University of the Basque Country. Here she studied International.