Alexandra Ender Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

Brooklyn, Ny, Us

As the Marketing Director at Amigas Latinas, I lead our strategic marketing efforts to enhance brand awareness and expand our reach. My role involves developing and executing comprehensive marketing strategies that encompass branding, advertising, and communication initiatives.

New York, Ny, Us

- Strategize and execute full-funnel campaigns across TV, Paid Social, Paid Search, Programmatic, and OOH across several lines of business- Effectively manage the paid media budget by strategically allocating resources to channels and campaigns that yield the highest return on investment (ROI)- Collaborate with local business leads to optimize economies of scale across both local and national initiatives- Maintain understanding of target audience, market conditions and competitor activity to aid in the development of successful media campaigns across varying lines of business- Act as main point of contact for clients, ensuring all requests are fulfilled with quality results in a timely manner

New York, Us

Richmond, Va, Us

Richmond, Va, Us

- Planning, building, managing and optimizing Programmatic Media campaigns- Work with Programmatic Manager to develop target definitions- Execute bid strategies as outlined by the Programmatic Manager- Provide regular insights to Media Teams detailing performance, campaign optimizations, and new opportunities- Troubleshoot issues on live campaigns- Reconcile invoices

Richmond, Va, Us

- Work on multiple clients to develop integrated media recommendations that align with client business goals- Collaborate across the Engagement team with partners in paid social, programmatic and ad operations, as well as with partners in other agency departments including Account Management, Production, Brand/UX Strategy and Creative.- Consistently develop and manage files related to client campaigns and deliver in a timely manner- As the point of contact for media vendors, collect and evaluate RFP responses and negotiate media rates and added value on behalf of clients- Reconcile invoices, manage budget trackers and assist in monthly reporting

London, London, Gb

Assistant Planner - assisted the Verizon Wireless Strategy team with day to day media planning tasks- Using MediaTools and Excel to flight out media plans- Using syndicated research tools like MRI, Comscore, and Kantar - Creating and editing PowerPoint decks- Sending weekly and monthly client reports- Evaluating vendors and media partners- One of two chosen as a Buddy Ambassador for the 2017 Summer Publicis Media Training Program classMedia Trainee - completed rotations, as a media trainee, in Strategy and Multicultural Strategy- Clients: Gulf States Toyota & Verizon Wireless- Used MediaTools and Excel to track and update the details of media plans

Arlington, Va, Us

As a Business Development Associate I am responsible for conducting introductory sales conversations with C-level executives at Fortune 500 companies on behalf of our clients helping to kick start the sales process and create qualified leads.Primary Responsibilities:- Market, message and research on behalf of B2B clients in high-tech, consulting and other industries - Conduct peer-to-peer conversations and secure introductory sales meetings with senior decision-makers- Develop world class sales prospecting and conversation skills- Learn to manage and own client relationships

Researched, brainstormed, decided on best marketing events. Managed emails pertaining to marketing campaigns. Gathered user feedback on current status and thoughts on new features. Planned and conducted market events. Analyzed usage and the impact of marketing campaigns.

Sterling, Va, Us

Conducted market research and analyzed data collected from a wide variety of sources. Data was analyzed on excel spreadsheets through the creation of calculations, tables and graphs. Studied the demographic details of the target customers, companies, industries and assists in the formation of targeting them. Worked on compiling a final report with conclusions of all findings over the course of the internship.

One of seven students chosen to represent all those enrolled in the four integrated courses required upon entry into the College of Business at James Madison University. The Quality Council is a group of students working to help improve the experience of all those involved in COB 300. Acted as council secretary, took and organized meeting minutes to then be distributed to all council members and supervising staff via email. The Fall 2014 Quality Council created and presented and orientation for students the following semester to help them better understand the requirements of their upcoming semester.Assisted the new Quality Council in Spring 2015 with the transition into the position. Attended a majority of meetings to explain what was done previously and help the council move forward with a new course of action based off of previous ideas and conclusions.Hundreds of students enrolled were surveyed both during the Fall and Spring semesters to gather insight on what concerns students had, what was working with the program and how it could be improved in the future.

New York, New York, Us