Alex Etheridge Email & Phone Number

• Coordinated cross-functional teams specializing in copywriting, technical SEO, and paid advertising to achieve digital marketing goals for 20+ client accounts
• Acted as a creative liaison between clients and internal teams, conveying project objectives and aligning campaign strategies with client expectations
• Maintained up-to-date records in project management software, keeping project timelines, deliverables, and client feedback organized and accessible
• Organized internal strategy… Show more
• Organized internal strategy sessions, collaborating with cross-functional teams to develop tailored client campaign strategies
• Conducted industry research to identify trends and opportunities, providing clients with insights for enhanced online marketing strategies

Chicago Metropolitan Area, Illinois, United States

• Operated two personal training facilities, overseeing four direct reports, studio maintenance, health and safety compliance, 75 member accounts, and ongoing budget management
• Achieved monthly and quarterly business goals by surpassing KPIs, acquiring an average of 4+ new members per month per studio, and maximizing the number of personal training sessions
• Instructed outstanding workouts, retained members, generated referrals, restarted lost clients, and educated members on slow-motion… Show more
• Instructed outstanding workouts, retained members, generated referrals, restarted lost clients, and educated members on slow-motion strength training by tailoring each workout to individual client goals Show less

Greater Chicago Area

• Supported company owners and Life Organizing clients by managing daily tasks, conducting research, and regularly revising systems and standard operating procedures
• Confirmed appointments via MailChimp and SMS within 12 hours of clients booking online and followed up post-appointment to express client appreciation
• Worked on-site to develop home and office organization systems that were sustainable for each client beyond their initial appointment
• Designed original graphics for social… Show more
• Designed original graphics for social media, monthly newsletters, printable checklists, video thumbnails, and on-site content Show less

Chicago, Illinois, United States

I was a joiner at the startup Dom’s Kitchen & Market, a European-style neighborhood market formerly in Lincoln Park. I cooked made-to-order meals and Roman-style Bonci pizza as a Food Service Team Member at “The Hearth,” the heart of Dom’s Kitchen & Market.

Chicago, Illinois, United States

• Provided excellent customer service by greeting and serving store guests, answering questions about products and dietary needs, and taking orders to prepare fresh food at WFM Burger, Pizza, Panini, and Taqueria stations
• Operated kitchen appliances and machinery, including ovens, grills (open flame, flat top), stoves, steamer racks, deli slicers, and dish washing machines
• Prepared, packaged, weighed, priced, and displayed Prepared Foods products for sale
• Rotate items by first in… Show more
• Rotate items by first in first out (FIFO) standards
• Maintained accurate signage and pricing to reflect sales and Amazon Prime deals

Greater Chicago Area

• Generated $485,000+ in on-air fundraising revenue in June 2019 to become the top-performing PBS station system-wide
• Managed local production of live and pre-recorded PBS projects for national distribution, including Downton Abbey Live! and NATURE: The Whale Detective
• Maintained consistent and open communication with Development, Sales, Finance, Traffic, and Programming departments to best execute on-air fundraising strategies
• Established partnerships with talent managers, Chicago… Show more
• Established partnerships with talent managers, Chicago concert venues, and PBS headquarters to book on-air guest appearances and live event experiences for WTTW members
• Assisted in the planning and execution of events, such as a travel lecture with Rick Steves, premiere screenings of WTTW productions, Chicago architecture river cruises, and meet and greet/Q&A events with local TV.

Bloomington, Indiana Area

• Managed all aspects of station membership campaigns, including schedule creation for three on-air channels, marketing plans, program timings and broadcast operations, and pre-produced and live content production
• Organized and lead quarterly interdepartmental pre- and post-campaign meetings
• Conducted on-camera interviews with donors, corporate supporters, public officials, and documentary producers to create video testimonials
• Produced more than 154 live and pre-taped fundraising… Show more
• Produced more than 154 live and pre-taped fundraising breaks - in-studio and on location - to generate $219,444 in revenue across five on-air fundraising campaigns Show less

Bloomington, Indiana Area

• Oversaw two departmental assistants who helped with daily office and quarterly campaign tasks
• Served on five search and hiring committees within the WFIU/WTIU Membership department
• Promoted member benefits through print, web, and on-air messaging to serve existing members and acquire new donors
• Managed the Sustaining Member program by updating donor records using Allegiance software and maintained monthly donor retention through regular web, e-mail, and print… Show more
• Managed the Sustaining Member program by updating donor records using Allegiance software and maintained monthly donor retention through regular web, e-mail, and print communication
• Researched media, apparel, and miscellaneous items for station-related thank-you gifts to incentivize member donations Show less

Bloomington, Indiana Area

• Wrote persuasive, program-specific message points to air during pre-taped and live pledge breaks
• Frequently updated donor profiles to ensure members feel appreciated and are thanked for their contributions
• Solicited volunteers and local restaurant donations for a community-focused campaign experience
• Created premium codes in Allegiance to assign gifts according to pledge level and program

Bloomington, Indiana Area

• Transitioned viewers between programs by scheduling promotional elements with an objective of audience retention
• Adhered to FCC standards to coordinate on-air elements in congruence with corporate underwriting spots
• Determined concise and consistent naming conventions to optimize our media management system

Bloomington, Indiana Area

• Promoted to a managerial position within two months of hire
• Reconstructed the weekly shift schedule with employees in mind, resulting in fewer missed shifts, improved morale, and $7,750 back in the annual budget
• Interviewed, hired, trained and evaluated workers to maintain a strong and reliable performance from employees
• Directed content for television and web broadcast related to news, weather alerts, and program promotions

Bloomington, Indiana Area

• Voiced and produced original commercials for radio stations WBWB and WHCC
• Co-hosted 'The Trading Post,' a live talk segment
• Wrote and transcribed copy for a vast array companies to help account executives create quality advertisements for clients
• Assisted on-air talent at community events to promote station presence and charitable involvement