Alexandra Felts Email & Phone Number

Baltimore, Maryland, United States

Washington D.C. Metro Area

• Oversaw sales and marketing of 11 hotels in the Northeast spanning from New York to Washington, DC totaling 1,964 keys and 25,113 sq. ft of meeting and event space. These hotels included: Hilton Brooklyn New York, Hilton Garden Inn Washington, DC/Downtown, Fairfield Inn & Suites Washington, DC/Downtown, Hotel Indigo Flushing-LaGuardia, Hotel Indigo Pittsburgh University-Oakland, Hilton Garden Inn Rockville-Gaithersburg, Homewood Suites Rockville-Gaithersburg, Hilton Garden Inn Pittsburgh University, Hampton Inn Garden City, and Comfort Inn Syosset-Long Island, and pre-opening for the Holiday Inn Express Washington, DC/Downtown• Managed owner relationships for publicly traded REIT’s and individual ownership groups, capturing $34M in room revenue Q2 2022 YTD up 30% versus budget for their portfolio of hotels• Ran a 126 RevPAR Index (RPI) portfolio average in 2021, growing from 114 in 2020 during a global pandemic• Increased portfolio occupancy by 58%, ADR by 10% and RevPAR by 74% from 2020 to 2021• Analyzed reports and provided strategic recommendations during weekly revenue calls, directing teams on how to drive topline and banquet/catering revenue• Managed Hilton, Marriott, IHG and Choice hotels leading brand initiatives and ensuring compliancy• Supported development team by designing sales and marketing strategies, generating optimal business mixes, and presenting to new ownership groups for 20 hotels ranging from conceptual to operating properties, 5 of which were in the pipeline• Assessed and implemented changes to improve return on ad spend for media campaigns via direct, online travel agency (OTA) and global distribution system (GDS) channels• Created and executed company-wide initiatives such as annual sales and marketing plans, owner budget presentations, yearly strategic calendars, General Manager and Director of Sales onboarding, individual sales goals, and market assessments

Greater New York City Area

• Led the sales and marketing efforts of Brooklyn's only full service Hilton hotel with 196 keys and 1,740 SQ FT of meeting space• Awarded with Hilton's 2018 Commercial Team of the Year, presented to a hotel team who increased shoulder night production, won the off season and maximized peak night ADR• Grew RevPAR Index by 27.8% in one year• Increased market share by strategically layering 12% group, 19% local negotiated and corporate negotiated with 6% permanent business, moving RevPAR ranking to #1 in the comp set• Established relationships with local Brooklyn companies and Hilton corporate account managers to grow the local negotiated and corporate negotiated segments from 12% September 2017 YTD to 19% September 2018 YTD• Secured new business for the hotel targeting arts, entertainment, and professional sports markets generating over $500K in room revenue from October 2017 to September 2018• Set banquet/catering guidelines and trained the new Catering Sales Manager to grow business YOY by 92%

Washington D.C. Metro Area

• Directed the sales effort of a 198 key hotel in Washington, DC• Guided the daily operations of the sales office to include booking top line revenue, monitoring rates and inventory, managing eCommerce channels, producing corporate reports, and leading proactive sales initiatives• Exceeded the hotel’s 2016 budget by $330,000 in room revenue by tactically layering a 25% group and 75% transient mix of business• Increased the special corporate segment by 1,218 room nights, $7 in ADR, and $304,000 in room revenue from 2015 to 2016• Grew RevPAR by 7.3% versus the competitive set’s 6.3% in a market where supply growth is climbing and demand is falling• Awarded Urgo Hotels & Resort’s 2016 Sales Team of the Year• Trained and mentored a new Sales Manager to achieve an average shop call score of 95%

Baltimore, Maryland Area

· Guided the daily operations of the sales office to include: booking top line revenue, monitoring rates and inventory, managing eCommerce channels, producing corporate reports, and leading sales initiatives· Grew the hotel's room revenue year over year by 8%, ADR by 8.03%, and RevPAR by 8.17%· Moved the hotel in RevPAR % change rankings from 6/6 versus its competitive set in 2013 to 3/6 in 2014· From May to December, increased room revenue for the local negotiated and corporate negotiated market segments by 23.5% and 63.4%, respectively· Produced the 2015 top line revenue budget, 2015 marketing plan, monthly sales reports, and 30-60-90 forecasts· Led the 2015 RFP season and ensured accounts were priced properly based on past volume and market production· Collaborated with local counterparts to orchestrate a sales blitz in each sales leader's respective market, which resulted in over 170 appointments with corporate clients· Trained and mentored the hotel's Sales Coordinator in proactive sales, effective pricing, and revenue management to prepare her for a promotion to Sales Manager· Attended and passed the Hampton Sales Leadership Course

Baltimore, Maryland Area

· Developed and fostered corporate accounts through direct sales, cold calling, networking, and relationship building· Increased the hotel's special corporate segment by 46.7% in 6 months leading into 2014· Participated in weekly revenue management meetings on a daily basis regarding hotel inventory and pricing· Configured Marriott's High Performance Pricing tool, a rate management web-application, for the hotel· Assisted the Director of Sales in generating monthly sales reports, revenue forecasts, and budgets· Mentored junior resources in sales strategies and business operations· Attained certificate of completion at the Marriott Sales EDGE Class

Baltimore, Maryland Area

· Acted as a liaison between the Residence Inn and the Hampton Inn hotels by advocating joint sales between the two sales offices and coordinating all group business/catering events between the two properties· Balanced managerial responsibilities between two hotels on a daily basis· Confidently quoted rates and learned how to handle objections and guest complaints· Set new business and personal action plans for each quarter and ensured every goal was met· Received brand training at the Marriott Sales & Service Foundations Class· Learned and mastered Hilton's operating systems: OnQ Property Management and OnQ Revenue and Inventory· Assisted in planning Urgo Hotels & Resorts 2012 Year End Event for over 200 managers from around the country and acted as the main point of contact on property

Baltimore, Maryland Area

· Generated business from social, corporate, and government groups while acting as the main point of contact for clients throughout the entire sales process· Communicated with current and potential clients through teleprospecting, cold calls, appointments, and site tours· Developed effective methods to sell hotel suites and meeting space, built customer service skills, and gained valuable industry experience· Exceeded quarterly goals by setting personal deadlines and tracking incremental progress· Created the 2011 Residence Inn by Marriott Baltimore Downtown/Inner Harbor Catering Menu· Maintained the hotel's website using the EPIC web-application, mastered the internal FOSSE software, and completed training for SFAWeb/OneSource

Charleston, South Carolina Area

· Aided coordinators with the set-up, production, and break down of a wedding, ensured vendor timelines during the event, and learned to maintain relationships with clients and vendors· Maintained the online blog, performed administrative activities, and created a wedding portfolio

Bachelor Of Science, Business Administration, Hospitality & Tourism Management

Activities and Societies: Treasurer and Marketing Director of Student Finance and Investment Club, Alpha Delta Pi Sorority, Club.

Hospitality And Tourism Management