Alexandra Felts Email & Phone Number

Baltimore, Maryland, United States

Washington D.C. Metro Area

• Oversaw sales and marketing of 11 hotels in the Northeast spanning from New York to Washington, DC totaling 1,964 keys and 25,113 sq. ft of meeting and event space. These hotels included: Hilton Brooklyn New York.
• Managed owner relationships for publicly traded REIT’s and individual ownership groups, capturing $34M in room revenue Q2 2022 YTD up 30% versus budget for their portfolio of hotels
• Ran a 126 RevPAR Index (RPI) portfolio average in 2021, growing from 114 in 2020 during a global pandemic
• Increased portfolio occupancy by 58%, ADR by 10% and RevPAR by 74% from 2020 to 2021
• Analyzed reports and provided strategic recommendations during weekly revenue calls, directing teams on how to drive topline and banquet/catering revenue
• Managed Hilton, Marriott, IHG and Choice hotels leading brand initiatives and ensuring compliancy

Greater New York City Area

• Led the sales and marketing efforts of Brooklyn's only full service Hilton hotel with 196 keys and 1,740 SQ FT of meeting space
• Awarded with Hilton's 2018 Commercial Team of the Year, presented to a hotel team who increased shoulder night production, won the off season and maximized peak night ADR
• Grew RevPAR Index by 27.8% in one year
• Increased market share by strategically layering 12% group, 19% local negotiated and corporate negotiated with 6% permanent business, moving RevPAR ranking to #1 in the comp set
• Established relationships with local Brooklyn companies and Hilton corporate account managers to grow the local negotiated and corporate negotiated segments from 12% September 2017 YTD to 19% September 2018 YTD
• Secured new business for the hotel targeting arts, entertainment, and professional sports markets generating over $500K in room revenue from October 2017 to September 2018

Washington D.C. Metro Area

• Directed the sales effort of a 198 key hotel in Washington, DC
• Guided the daily operations of the sales office to include booking top line revenue, monitoring rates and inventory, managing eCommerce channels, producing corporate reports, and leading proactive sales initiatives
• Exceeded the hotel’s 2016 budget by $330,000 in room revenue by tactically layering a 25% group and 75% transient mix of business
• Increased the special corporate segment by 1,218 room nights, $7 in ADR, and $304,000 in room revenue from 2015 to 2016
• Grew RevPAR by 7.3% versus the competitive set’s 6.3% in a market where supply growth is climbing and demand is falling
• Awarded Urgo Hotels & Resort’s 2016 Sales Team of the Year

Baltimore, Maryland Area

· Guided the daily operations of the sales office to include: booking top line revenue, monitoring rates and inventory, managing eCommerce channels, producing corporate reports, and leading sales initiatives· Grew the hotel's room revenue year over year by 8%, ADR by 8.03%, and RevPAR by 8.17%· Moved the hotel in RevPAR % change rankings from 6/6 versus.

Baltimore, Maryland Area

· Developed and fostered corporate accounts through direct sales, cold calling, networking, and relationship building· Increased the hotel's special corporate segment by 46.7% in 6 months leading into 2014· Participated in weekly revenue management meetings on a daily basis regarding hotel inventory and pricing· Configured Marriott's High Performance.

Baltimore, Maryland Area

· Acted as a liaison between the Residence Inn and the Hampton Inn hotels by advocating joint sales between the two sales offices and coordinating all group business/catering events between the two properties· Balanced managerial responsibilities between two hotels on a daily basis· Confidently quoted rates and learned how to handle objections and guest.

Baltimore, Maryland Area

· Generated business from social, corporate, and government groups while acting as the main point of contact for clients throughout the entire sales process· Communicated with current and potential clients through teleprospecting, cold calls, appointments, and site tours· Developed effective methods to sell hotel suites and meeting space, built customer.

Charleston, South Carolina Area

· Aided coordinators with the set-up, production, and break down of a wedding, ensured vendor timelines during the event, and learned to maintain relationships with clients and vendors· Maintained the online blog, performed administrative activities, and created a wedding portfolio

Bachelor Of Science, Business Administration, Hospitality & Tourism Management

Activities and Societies: Treasurer and Marketing Director of Student Finance and Investment Club, Alpha Delta Pi Sorority, Club of.

Hospitality And Tourism Management