Alex Fu Email & Phone Number

Houston, Texas, Us

Houston, Texas, Us

• Developed and executed new launches, projects, and campaigns to strategically support global business objectives; identified and analyzed market and consumer insights to curate brand philosophy and and product positioning.• Developed, managed, and distributed key marketing materials including robust development briefs, competitive landscapes and gross margin analyses, go-to-market proposals, forecasting bulletins, and 360 campaign launch decks.• Drove integrated marketing initiatives including campaign planning, creative brief development, asset routing and review, and oversight of end-to-end execution.• Ensured all global touch points reflect brand messaging consistently and accurately; partnered with cross-functional teams on 360 product development and campaign processes to ensure deliverables are aligned with brand objectives.

Prestige beauty brand Cover FX established itself as an industry leader in high-performance formulas with a dedication to delivering innovative and customizable products. A favorite among beauty influencers and professionals, Cover FX offers award-winning formulas and foundations in a diverse range of 40 shades and three undertones. Always an authority in clean beauty, Cover FX products are vegan, cruelty-free and made with safe, high-performing ingredients free of: mineral oil, talc, fragrance, gluten, parabens, sulfates, and phthalates.• Develop and distribute global sampling/GWP programs; drive global sampling strategy in partnership with sales and key retailers in support of new and core product• Create and maintain marketing materials for new product launches; oversee management and sharing of key business documents • Project management of campaign initiatives and corporate partnerships• Develop and execute Instagram content, strategies, promotions, and activations; ensure social media strategies support and align with global retail and ecommerce targets and promotions.

Barcelona, Barcelona, Es

Le Mini Macaron is an innovative new #beautytech brand inspired by the French macaron and designed to disrupt the nail category and make DIY gel manicures accessible and affordable for every girl. We believe manicure-lovers everywhere should be able to enjoy gel at home without paying a ridiculously high price or going to a salon to get it done. We know you're busy and on the go; your nails should be the last thing you're worried about! Our kits are compact, convenient, cute, and fun, and are powered by USB so you can DIY when you want, where you want!• Developed global markets, analyzed sales opportunities, created competitive pricing, and established relationships with international buyers• Managed US ecommerce site, social media and digital marketing, influencer outreach, customer service processes, and partnerships with consultancies and PR agencies• Created compelling product messaging and developed brand positioning for product development, and led product launch campaigns• Managed US business development and key accounts including Ulta Beauty, Riley Rose, Pop-In@Nordstrom, Gene Juarez

Senior Project Manager for Huafeng Restaurant Group, encompassing eight restaurants which included three locations of the award-winning flagship microbrewery, Shanghai Brewery. • Managed quality control and operations of Shanghai Brewery (three locations), Saffron Modern Indian Restaurant, Fat Cow (two locations), Chicken & Egg, and Mamacita.• Liaised between third-party contractors (advertising, design, construction, etc.); sourced various major suppliers and vendors; managed sampling and purchasing for complete teardown and ground-up renovation of Mamacita Mexican Restaurant• Supervised major projects, restaurant openings, and renovations; provided consultation and copywriting for signature drinks, menus, restaurant concepts, and daily and special promotions; managed social media profiles and community engagement

• Editor and specialist in essay/writing development for entire counseling department• Advised applicants to US universities throughout the 2014-2015 application process• Acceptances to top schools including the University of Virginia, Wellesley, Carnegie Mellon, and Syracuse

Austin, Tx, Us

CTMUN is a 501(c)-3 Non-Profit Organization established by alumni members of the collegiate program to continue supporting the mission of educating young Texans about the pressing international questions of the day through simulating the United Nations and other international organizations. It is run by a volunteer board of directors who provide guidance and support to the student leadership who plan the largest high school conference in Central Texas, and organize traveling teams to represent the University of Texas at Austin to collegiate Model UN competitions around the world.

Shanghai, Cn

• Managed caseload of twenty clients as the primary point of contact between parents, students, and consulting team• Advised applicants to US/Canadian schools throughout the 2013-2014 application process• Acceptances to top schools including Emory, Georgetown, University of Chicago, University of Southern California, George Washington University, Boston University, and Milton, Kent, and New Hampton (boarding school)

Austin, Texas, Us

• Initiated patient care and maintained safety for patients on adult mood disorder and child/adolescent units• Performed, received regular training, and maintained competency for clinical skills including electrocardiograms, blood sugar checks, electronic and manual vital signs, handling of lab specimens• Acquired training and implemented policies and regulations in accordance with HIPAA, Joint Commission, Corporate Responsibility, and Patients' Bill of Rights

Austin, Tx, Us

Assisted in Dr. Ren's Biomedical Engineering Lab with research projects related to biomedical and biomolecular science, including manuscript preparation, literature reference management, and documentation for software development.

B.S. Psychology, B.A. Plan Ii Honors

Humanities