Working as part of a newly established e-commerce team to support the organisation’s B2B and DTC strategy. • Working closely alongside the E-commerce and Sales Managers and a team from a 3rd party e-commerce agency.• Working as part of the project team to switch Rayware's B2B Magento 1 trade website to the updated Magento 2 platform, with a focus on improving trade customers online experience and also acquiring new customers. • Working with external e-commerce specialists to launch 3 new D2C brand websites and revamp an existing D2C website: - Goal and target consumer identification - Site map & wireframe planning - Content planning and creation- Updating front-end visual elements (Magento 2)- Website front-end and back-end testing - Site launch - Launch marketing plans and activity implementation • Planning digital marketing campaigns, including web, SEO/SEM, email (using Dot Digital), social media and display advertising.• Reporting back on online sales performance and website analytics (Magento & GA) to Marketing Manager and relevant Brand Managers and demonstrating ROI.

Marketing Co-ordinator for US homewares supplier Typhoon Homewares which is a subsidiary of The Rayware Group. I managed all marketing activities for the US market and communications to 80+ Sales Reps alongside additional tasks for the UK market. My role included;• Developing an effective marketing calendar for the US market. Working with the sales team who were based in the US and the brands teams in the UK office to ensure all activities were relevant and timely to achieve the businesses objectives. • Communicating marketing and sales campaigns, including new product launches to a team of over 80 Sales Reps via MailChimp email campaigns. • Assisting the team with trade shows.• Developing promotional literature including catalogues, POS, leaflets and sell sheets specifically for the US market.• Creating and circulating press releases to US trade media contacts.• Working with retailers to develop collaborative marketing campaigns to drive sell-through.• Selecting and building relationships with US influencers to increase brand awareness.• Planning, creating and sending monthly e-newsletters for 4 brands.• Some digital marketing related tasks such as updating graphics and banners on brand websites, adding new products to site, copy writing for blog and news posts, keyword research and on-site SEO.

Working in a small yet successful marketing team, my responsibilities included;• Managing both ATL and BTL aspects of Brandenburg’s campaigns (print, radio, digital, social, email, DM’s, cross-promotions)• Planning & execution of email campaigns and monthly e-Newsletter.• Managing Google AdWords for campaigns in order to drive ticket sales.• Graphic design tasks using Adobe Photoshop & InDesign.• Assisting with content creation for web, social and email campaigns (blog writing, video content etc). • Liaising with various stakeholders on items such as design, printing and media booking.This was a short-term contract role, subject to Australian Working Holiday visa restrictions.

I supported the Sales and Marketing Teams during a new brand and new product launch period.Responsibilities included, but were not limited to;• Weekly reporting for sales, PPC, social, email campaigns, website data & analytics.• Updating website pages in Kentico CMS - HTML 5• Development & execution of email campaigns using Silverpop.• Completing data cleansing activities & updating the CRM system.• Creating inspiring content for social platforms and website updates. • Monitoring & managing social media conversations.• Graphic design using Adobe Fireworks & Photoshop.This was a short-term contract role, subject to Australian Working Holiday visa restrictions.

Provided administrative and creative support for the Marketing and Sales teams to increase sales, brand awareness and build inspiring consumer relationships. Responsibilities included, but were not limited to;Brand Marketing;• Content creation and strategic planning for brand campaigns (including management of photoshoots) following global plans• Sample planning and ordering for media requests, press days, events and gifting• Liaising with external agencies for PR, social and events• Budget management and reconciliation with accounts team • Creating brand presentations and reports• Managing consumer competitions • Building strong relationships with influencers and athletesTrade Marketing;• Supporting the Trade Marketing Team with trade shows including organising NB stand for Intersport shows • Working with the NB Account Manager for Intersport to develop marketing plans and presenting these back to the Intersport team• Organising POS and marketing toolkits for various Independent retailers in the performance category Retail;• Outlet store POS and signage• Developing an in-store promotional calendar for outlet stores alongside Retail Marketing teamEvents;• Event and staff kit coordination, risk assessments and set-up• Briefing and liaising with suppliers• Processing purchase orders• Post-event reportingHighlights;• Record apparel sales at the 2015 London Marathon Expo as part of the #USEYOURRUN campaign• You Are Your Toughest Opponent brand campaign – a six-month 360 degree (digital, social, influencer, e-com, paid advertising and experiential) campaign that was recognised with an internal award and rolled out to markets across the globe• 2016 London Flagship store launch events and Good Gym charity partnership

A 4-week internship at a leading online fashion retailer. Responsibilities included;• Creating digital content (including blog posts, email marketing campaigns and images for social)• Assisting with photoshoots for e-commerce images• Editing images using Adobe Photoshop• Uploading images and product information using a CRM system• Distributing products for PR request

A 3-month internship during my Marketing and Branding degree course. Responsibilities included;• Developing the social strategy and maintaining a social calendar• Reporting with Google Analytics• Updating product photography and descriptions for website• Retouching images with Adobe Photoshop• Setting up and attending trade shows