Alexandra Godas, Mba, Msis Email & Phone Number

Created complex Tableau reports using SQL coding to help hospital clients successfully target Revenue Cycle KPIs and reduce total expenses. Presented reports during demos and design review meetings and made alterations based on feedback from clients and input from other Revenue Cycle associates. Collaborated with other BI analysts and developers to suggest insightful supplemental visualizations and interactive data offerings. and agile teams on ways to make reports more efficient and understandable for clients. • Saw through the design and deployment of the Task Queue Analysis and Task Queue Management Discovery for HIM and regularly provided updates and maintenance to reports.• Constructed the Clinical Reviews Discovery and Analysis for ACM using new visualizations that provided more meaningful business initiatives to clients.• Analyzed multiple inputs and priorities with Product Manager and Product Owner necessary for requirements. • Offered BI Analyst services to other teams that had heavy workloads while still uploading commitments for own team.• Ownership of daily data validation for 50+ clients ensuring that records matched and were accounted for between source and reporting platforms.

Houston, Texas, United States

Facilitated the email correspondence sector of the CRM team at SCI (Service Corporation International). Responsible for building email nurture campaigns, as well as assisting with testing, reporting, and optimization. Regularly analyzed email performance and ensured marketing process and content followed best practices. Created and delivered content for email marketing campaigns, list sends, and landing pages using Pardot and HTML.• Collaborated with Digital, Legal, Brand/Creative, and Sales Solutions teams on agile projects to provide email content that was language sensitive to audience and current events while thoroughly testing digital assets before launch.• Evaluated campaign lifecycles, and compiled and presented monthly officer reporting to SCI Director of Marketing with directions and recommendations for increasing open-rate, CTR, and conversions, and enhancements to improve overall email performance and sales. • Built email copy from scratch for Cemetery Flowers marketing campaign promotion that expanded its customer base and contributed to a 5% increase in campaign revenue for month of April, and ultimately resulted in a 39% growth in renewal rate of previous customer and an increase of $400k in sales YoY.• Managed Cemetery Flowers email nurture programs that cultivated from the business and financial success of the Cemetery Flowers promotional email that deployed in Q2 2020. • Delivered reporting for Direct Mail and compared figures from vendor spreadsheets to own Salesforce report for data variance and determined which leads could be directly tied to financial attribution from mailing. • Published email templates and landing pages ad hoc promoting virtual meetings and digital products for client support that respected transition to self-quarantine and social distancing.

Houston, Texas Area

Collaborated with members of the Solution Sales Team to provide support and execute effective business strategies that benefitted both the team and ENGIE North America. Steered the preparation, design, and distribution of marketing campaign materials using Pardot and Salesforce.com. Attained data from internal and external sources to generate lead lists and determine profiles and attributes of companies most suitable for future business. • Coordinated with content and design to administer development of internal Lunch with Leadership campaign.• Consistently analyzed email marketing campaigns and pulled reports on marketing performance for improvement through predictive and prescriptive analysis. • Researched prospective new accounts that could greatly gain from a relationship with ENGIE North America in order to expand client base.• Contributed to the establishment, development, and management of a Solution Sales Team prospect list that reflected the segmentation strategies utilized for lead conversion.• Supported the development of the Marketing Resource Center system by developing a feasible wireframe for the site and establishing metatags. • Continuously leveraged Salesforce knowledge and skills by completing Trailhead modules that were most beneficial to the Solution Sales Team.

Columbia, Missouri Area

Actively drove revenue through analyzing menu item ROI, providing insight and recommendations to management, and simultaneously overseeing multiple analytical projects. Tracked pricing impacts, inventory turnover rates, and net income by regularly managing Monte Carlo simulations. Identified and reported high-demand items through analyzing product sales and utilizing financial modeling. Collaborated with internal clients to ensure alignment with opportunities for cost-effective improvement of customer experience. Delivered detailed presentations and reports assessing business controls.• Headed ETL Process and facilitated profit margin growth by 22% by reevaluating menu prices in conjunction with industry trends, predictive analytics, and leveraging KPIs.• Provided executives with evaluation of market segmentation variances and attractive specials, increasing the RevPASH for 170 seats by 26% during dinner hours.• Raised brand awareness and digital presence by overseeing the development and design of a company website.

Columbia, Missouri Area

Demonstrated ability to work in any sector or role as a team player, and exhibited valuable leadership skills by motivating and developing new team members through the proper frameworks of product and inventory management as well as customer service.• Managed deliveries ranging from 500-4,000 boxes each and organized and assured that inventory was properly transported to its designated location(s) in the store, verifying that all merchandise was accounted for prior to store opening• Ensured that merchandise on sales floor was pushed to the piece in order to prevent overstocking, thereby reducing the need for internal audits

Spearheaded engaging and innovative advertisement initiatives/campaigns through analyzing and integrating publisher digital advertising specifications. Maintained up-to-date on current digital advertising campaigns by regularly conducting research of campaign trafficking, strategic initiatives, performance, industry trends, conversion rates, and more. Supported the Account Management team, upholding successful initiatives, through creating a top-of-the-line distribution strategy.• Enabled the firm to display advertisements on more high-quality websites through developing and testing 500+ new partnerships with an established Alexa rank of less than 200K.• Maximized efficiency by seeking opportunities for campaign innovation, adding pre-roll inventory sources, tracking issues, and maintaining large data sets listing available connections and their associated clients.

Mizzou Athletic Training Complex

• Developed Photoshop skills and surpassed expected amount of time necessary to finish the first project assigned of cropping 20 football players out of game footage• Produced invigorating PowerPoint presentations for new football recruits informing of the Sports Management program and Business program at the University of Missouri• Designed and completed 53 player profiles from scratch using Photoshop for placement in recruit pamphlets in order to enhance recruitment and engage potential players

Master Of Business Administration (Mba) & Master Of Science In Information Systems (Msis), Business Analytics

Activities and Societies: Baylor Women in Business, The Focus FirmGraduate Certificate in Business Analytics The Focus Firm (Spring 2018).

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Griffiths Leadership Society for Women, Phi Alpha Delta, Pi Sigma Alpha, Jazz Combo