Alexandra Godas, Mba, Msis Email & Phone Number

• Created complex Tableau reports using SQL coding to help hospital clients successfully target Revenue Cycle KPIs and reduce total expenses. Presented reports during demos and design review meetings and made alterations.
• Saw through the design and deployment of the Task Queue Analysis and Task Queue Management Discovery for HIM and regularly provided updates and maintenance to reports.
• Constructed the Clinical Reviews Discovery and Analysis for ACM using new visualizations that provided more meaningful business initiatives to clients.
• Analyzed multiple inputs and priorities with Product Manager and Product Owner necessary for requirements.
• Offered BI Analyst services to other teams that had heavy workloads while still uploading commitments for own team.
• Ownership of daily data validation for 50+ clients ensuring that records matched and were accounted for between source and reporting platforms.

Houston, Texas, United States

• Facilitated the email correspondence sector of the CRM team at SCI (Service Corporation International). Responsible for building email nurture campaigns, as well as assisting with testing, reporting, and optimization..
• Collaborated with Digital, Legal, Brand/Creative, and Sales Solutions teams on agile projects to provide email content that was language sensitive to audience and current events while thoroughly testing digital assets.
• Evaluated campaign lifecycles, and compiled and presented monthly officer reporting to SCI Director of Marketing with directions and recommendations for increasing open-rate, CTR, and conversions, and enhancements to.
• Built email copy from scratch for Cemetery Flowers marketing campaign promotion that expanded its customer base and contributed to a 5% increase in campaign revenue for month of April, and ultimately resulted in a 39%.
• Managed Cemetery Flowers email nurture programs that cultivated from the business and financial success of the Cemetery Flowers promotional email that deployed in Q2 2020.
• Delivered reporting for Direct Mail and compared figures from vendor spreadsheets to own Salesforce report for data variance and determined which leads could be directly tied to financial attribution from mailing.

Houston, Texas Area

• Collaborated with members of the Solution Sales Team to provide support and execute effective business strategies that benefitted both the team and ENGIE North America. Steered the preparation, design, and distribution.
• Coordinated with content and design to administer development of internal Lunch with Leadership campaign.
• Consistently analyzed email marketing campaigns and pulled reports on marketing performance for improvement through predictive and prescriptive analysis.
• Researched prospective new accounts that could greatly gain from a relationship with ENGIE North America in order to expand client base.
• Contributed to the establishment, development, and management of a Solution Sales Team prospect list that reflected the segmentation strategies utilized for lead conversion.
• Supported the development of the Marketing Resource Center system by developing a feasible wireframe for the site and establishing metatags.

Columbia, Missouri Area

• Actively drove revenue through analyzing menu item ROI, providing insight and recommendations to management, and simultaneously overseeing multiple analytical projects. Tracked pricing impacts, inventory turnover.
• Headed ETL Process and facilitated profit margin growth by 22% by reevaluating menu prices in conjunction with industry trends, predictive analytics, and leveraging KPIs.
• Provided executives with evaluation of market segmentation variances and attractive specials, increasing the RevPASH for 170 seats by 26% during dinner hours.
• Raised brand awareness and digital presence by overseeing the development and design of a company website.

Columbia, Missouri Area

• Demonstrated ability to work in any sector or role as a team player, and exhibited valuable leadership skills by motivating and developing new team members through the proper frameworks of product and inventory.
• Managed deliveries ranging from 500-4,000 boxes each and organized and assured that inventory was properly transported to its designated location(s) in the store, verifying that all merchandise was accounted for prior.
• Ensured that merchandise on sales floor was pushed to the piece in order to prevent overstocking, thereby reducing the need for internal audits

• Spearheaded engaging and innovative advertisement initiatives/campaigns through analyzing and integrating publisher digital advertising specifications. Maintained up-to-date on current digital advertising campaigns by.
• Enabled the firm to display advertisements on more high-quality websites through developing and testing 500+ new partnerships with an established Alexa rank of less than 200K.
• Maximized efficiency by seeking opportunities for campaign innovation, adding pre-roll inventory sources, tracking issues, and maintaining large data sets listing available connections and their associated clients.

Mizzou Athletic Training Complex

• Developed Photoshop skills and surpassed expected amount of time necessary to finish the first project assigned of cropping 20 football players out of game footage
• Produced invigorating PowerPoint presentations for new football recruits informing of the Sports Management program and Business program at the University of Missouri
• Designed and completed 53 player profiles from scratch using Photoshop for placement in recruit pamphlets in order to enhance recruitment and engage potential players

Master Of Business Administration (Mba) & Master Of Science In Information Systems (Msis), Business Analytics

Activities and Societies: Baylor Women in Business, The Focus FirmGraduate Certificate in Business Analytics The Focus Firm (Spring 2018).

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: Griffiths Leadership Society for Women, Phi Alpha Delta, Pi Sigma Alpha, Jazz Combo