Alexandra Gogalniceanu Email and Phone Number
Alexandra Gogalniceanu work email
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Alexandra Gogalniceanu personal email
Alexandra Gogalniceanu is a E-commerce programmatic media buying | Performance Marketing | Affiliation at Bigger Picture Solutions - BPS. She possess expertise in online advertising, public relations, facebook, marketing strategy, press releases and 45 more skills. She is proficient in German. Colleagues describe her as "Alexandra is one of the best and most experienced affiliate manager. It was a great pleasure to work with her.She has a very great approach to work and I appreciate a lot her attention to details. She is a very friendly, positive and easy going person. Moreover, She is a professional in her field, always in touch and ready to resolve any issues. I am sure that such a person will be valuable in any company. She consistently makes the extra effort to ensure projects are completed on time + Great Social Skills. I would be glad if our projects intersect again in the future.", "Ridiculously talented is the phrase that comes to my mind when I think about Alexandra. I’ve had the pleasure of knowing Alexandra during her time with Crossrider, during which she managed multiple geography accounts for Vuclip. Above all, I was impressed with Alexandra's ability to juggle between multiple geographical accounts and have a strong command over the numbers of each of the account. And, of course, her jolly and witty nature is just amazing to work with. Alexandra would be a great asset to any team and working with her was really fun. And I hope we work again in the future.", and "Alexandra did not let me down a single time. Alexandra is a deadline oriented, insightful, highly organized and honest Mobile Marketing Specialist with lots of knowledge in her field. Makes the impossible possible. I can say without any doubt that she is one of the most professional persons I had the chance to work with so far. Alexandra is a visionary, very reliable in making decisions for the short as well as the long term. A good team player and a valued team member, She proved great passion about her work and always had a proactive and positive attitude about successes and challenges. It was a great pleasure to work with her and I warmly recommend her."
Bigger Picture Solutions - Bps
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CooBigger Picture Solutions - Bps Sep 2019 - PresentBucharest, RoBigger Picture Solutions is a performance agency, doing programmatic media buying on behalf of worldwide clients.Our expertise is programmatic media and using big data for driving sales in eCommerce campaigns worldwide.Drop me a line at ada@weseebigger.comSpecialties:Ecommerce Advertising, Ecommerce Media Buying, Ecommerce affiliate, Programmatic Media Buying, Mobile Advertising, Mobile Marketing Strategy, Mobile sites, Mobile Publishers, Mobile Technology, Mobile ad-serving, Value-Added Services (VAS), Media Buying, DSP, SSP, Mobile Subscription, Coupon, Cashback, Buy now pay later apps, Desktop, Web, CPC, CPI, CPA, CPL, CPM, dCPC, Mobile Content, Native, Banners, Interstitials, Display Advertising, e-commerce, PPC, Google Ads, Facebook Ads, Tik-Tok Ads, SEM Advertising
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Engagement Manager XaxisGroupm Jan 2019 - Sep 2019New York, UsManaging the relationship with clients and ensuring the programmatic campaigns are implemented;Proposing programmatic solutions and strategies to answer client's briefs;Using the company's DMP in order to design audiences according to client's needs (retargeting,lookalike, custom audiences based on interests or 3rd party data providers, specific audiences forperformance monitoring);Creating and exporting segments in the DSP in order to be targeted in the campaigns (in various 3rdparty platforms);Project managing of all campaign related tasks in preparation of campaign launch and making surethe agreed KPIs are delivered;Using the DMP data, as well as DSP data in order to obtain actionable insights for campaignmanagers and for presentations for clients;Monitoring campaigns on a daily basis, tracking performance and making campaign optimizationrecommendations;Sales related activities (presentations, various analyses of Xaxis products). -
Senior Account ManagerDefiniti Media By Crossrider Jan 2017 - Jan 2019Managing trainings for new employees: introduction into the mobile ecosystem, explaining how the SSPs and DSPs work, introducing various self-service programmatic sources and teaching them how to do media buying on each of them, supervising the campaign creation and the optimizations;Business development on both sides, advertisers and publishers: scouting for the suitable partners, approaching them, signing IOs, taking care of the technical integrations with our tracking system and assigning the campaigns to the suitable account managers;Working alongside with programmers in order to develop an algorithm for automatic optimizations;Campaign management for DefinitiMedia of 5-10 advertisers in the same time;Managing the supply side for the CPI division, Crossmob, by doing media buying on programmatic sources, social platforms, pop traffic sources or direct publishers;Testing new verticals and finding the right mix of traffic in order to increase the activity (display, search, social, tags, native ads, video ads, pop and redirect, push notifications, direct publishers, direct deals on DSPs);Testing various technical features of our in house ad server, Ajillion and being in constant contact with the developers to make adjustments based on our advertising needs;Testing ad technologies such as JS tags or VAST tags and increasing the overall numbers by integrating them into the daily media buying tasks. -
Account ManagerDefiniti Media By Crossrider Dec 2015 - Dec 2016Managing end to end mobile campaigns worldwide;Driving app installs and mobile content/carrier billing/VAS subscriptions using a variety of self-service traffic sources (programmatic platforms/DSPs/RTBs, Google Adwords, Facebook Ads, Snapchat etc.);Planning, budgeting, implementing, monitoring and optimizing campaigns on various criteria, in order to reach in the same time the advertiser’s objectives (such as retention rate, lifetime value of the user, soft/hard KPIs) and increase revenue and profit;Planning strategies for growing the campaigns or the designated accounts, in accordance with the advertiser’s needs (ex: optimizations towards volume, decrease of the eCPA, better quality users, increasing subscriptions for various verticals or products);Developing trust based relationships with the advertisers by giving them transparency on the actions taken, offering insights about the geo/market or about the performance on our media buyingCommunicating on a daily basis with publishers, in order to maximize the win rates or testing new exchanges, new ad types, new ad technologies; Optimizing campaigns on a daily basis by analyzing big data: A/B testing of different advertisers’ landing pages or elements on the landing pages, microbidding based on app/site performance, creating whitelists based on different variables that have a better performance;Managing up to 10 accounts while in the same time doing media buying in more than 20 programmatic sources;Keeping updated with the dynamic rhythm of the industry by actively inquiring about new technologies or ad types or by participating in conferences or webinars.Specialties:Mobile Advertising, Mobile Apps, Mobile Marketing Strategy, Mobile sites, Mobile Publishers, Mobile Technology, Mobile ad-serving, Mobile Apps Advertising, Google Play, Value-Added Services (VAS), Media Buying, Programmatic Media Buying, DSP, SSP, Mobile Subscription, Apple App Store, Pop-up, Desktop, Web, CPC, CPI, CPA, CPL, CPM, dCPC
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Mobile Marketing SpecialistSound Good Mobile Mar 2015 - Dec 2015Sector 2, Bucharest, RoCreating and managing campaigns in the telecom VAS industry in Spain, Italy, Brazil and Portugal;Project management;Media buying on self-service platforms and affiliate management;Communicating daily with the mobile VAS aggregators/hubs in Italy, in order to be updated about eventual tech issues that might appear or about the performance on their side;Reporting (sales reports, cash flows, daily campaign reports, click reports for customers, differentreports regarding marketing goals);Creating services' storyboards in order to get them approved by mobile carriers (eg. H3Gand TIM in Italy, Vodafone in Spain);Creating services' acquisition flows;Campaign optimization (on various ad networks worldwide);A/B Testing on landing page elements;Account management;Purchasing content and various services (eg. customer care services);Monitoring web and mobile campaigns and creating reports;Benchmarking and market research;Accounting tasks (insertion orders, invoices etc.) -
Marketing SpecialistNetbridge Development Apr 2014 - Feb 2015Promoting Auto.ro mobile app, auto.ro website and animale.ro website;Developing, implementing and monitoring online and offline campaigns;Managing online campaigns (Google Adwords, Facebook Ads) for desktop and mobile devices;SEM optimization;Analyzing the website and mobile app through specific tools;Creating online and offline marketing materials (landing pages, banners, mobile landing pages, newsletters&direct mails, flyers, roll-up banners, billboards);Testing Auto.ro mobile app;Writing press releases and monitoring media coverage;Writing articles regarding the automotive industry;Copywriting;Media planning for radio campaigns;Establishing media and business partnerships;
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Marketing AssistantStihl Romania Oct 2013 - Apr 2014- offering support to both the Marketing and the PR Departments with various tasks;- travel arrangements and RSVP for events;- creating concepts for various promotional materials;- offering support with the product catalog;- creating content for the social media channels and for the website; - acquisitions of corporate presents (for dealers and partners);- CRM related activities;- competition research.
Alexandra Gogalniceanu Skills
Alexandra Gogalniceanu Education Details
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Ase Bucuresti - Master Marketing StrategicStrategic Marketing -
University Of BucharestFjsc - Political Communication
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Ase BucharestMarketing
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Iqads KadettMarketing
Frequently Asked Questions about Alexandra Gogalniceanu
What company does Alexandra Gogalniceanu work for?
Alexandra Gogalniceanu works for Bigger Picture Solutions - Bps
What is Alexandra Gogalniceanu's role at the current company?
Alexandra Gogalniceanu's current role is E-commerce programmatic media buying | Performance Marketing | Affiliation.
What is Alexandra Gogalniceanu's email address?
Alexandra Gogalniceanu's email address is al****@****der.com
What schools did Alexandra Gogalniceanu attend?
Alexandra Gogalniceanu attended Ase Bucuresti - Master Marketing Strategic, University Of Bucharest, Ase Bucharest, Iqads Kadett.
What are some of Alexandra Gogalniceanu's interests?
Alexandra Gogalniceanu has interest in Media Buying, Political Marketing, History, Mobile Marketing, Children, Environment, Education, Advertising, Human Rights, Foreign Affairs.
What skills is Alexandra Gogalniceanu known for?
Alexandra Gogalniceanu has skills like Online Advertising, Public Relations, Facebook, Marketing Strategy, Press Releases, Online Marketing, Google Adwords, Media Buying, Social Media Marketing, Copywriting, Digital Marketing, Media Relations.
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