Alexandra Gogalniceanu Email & Phone Number

Bucharest, Ro

Bigger Picture Solutions is a performance agency, doing programmatic media buying on behalf of worldwide clients.Our expertise is programmatic media and using big data for driving sales in eCommerce campaigns worldwide.Drop me a line at ada@weseebigger.comSpecialties:Ecommerce Advertising, Ecommerce Media Buying, Ecommerce affiliate, Programmatic Media Buying, Mobile Advertising, Mobile Marketing Strategy, Mobile sites, Mobile Publishers, Mobile Technology, Mobile ad-serving, Value-Added Services (VAS), Media Buying, DSP, SSP, Mobile Subscription, Coupon, Cashback, Buy now pay later apps, Desktop, Web, CPC, CPI, CPA, CPL, CPM, dCPC, Mobile Content, Native, Banners, Interstitials, Display Advertising, e-commerce, PPC, Google Ads, Facebook Ads, Tik-Tok Ads, SEM Advertising

New York, Us

Managing the relationship with clients and ensuring the programmatic campaigns are implemented;Proposing programmatic solutions and strategies to answer client's briefs;Using the company's DMP in order to design audiences according to client's needs (retargeting,lookalike, custom audiences based on interests or 3rd party data providers, specific audiences forperformance monitoring);Creating and exporting segments in the DSP in order to be targeted in the campaigns (in various 3rdparty platforms);Project managing of all campaign related tasks in preparation of campaign launch and making surethe agreed KPIs are delivered;Using the DMP data, as well as DSP data in order to obtain actionable insights for campaignmanagers and for presentations for clients;Monitoring campaigns on a daily basis, tracking performance and making campaign optimizationrecommendations;Sales related activities (presentations, various analyses of Xaxis products).

Managing trainings for new employees: introduction into the mobile ecosystem, explaining how the SSPs and DSPs work, introducing various self-service programmatic sources and teaching them how to do media buying on each of them, supervising the campaign creation and the optimizations;Business development on both sides, advertisers and publishers: scouting for the suitable partners, approaching them, signing IOs, taking care of the technical integrations with our tracking system and assigning the campaigns to the suitable account managers;Working alongside with programmers in order to develop an algorithm for automatic optimizations;Campaign management for DefinitiMedia of 5-10 advertisers in the same time;Managing the supply side for the CPI division, Crossmob, by doing media buying on programmatic sources, social platforms, pop traffic sources or direct publishers;Testing new verticals and finding the right mix of traffic in order to increase the activity (display, search, social, tags, native ads, video ads, pop and redirect, push notifications, direct publishers, direct deals on DSPs);Testing various technical features of our in house ad server, Ajillion and being in constant contact with the developers to make adjustments based on our advertising needs;Testing ad technologies such as JS tags or VAST tags and increasing the overall numbers by integrating them into the daily media buying tasks.

Managing end to end mobile campaigns worldwide;Driving app installs and mobile content/carrier billing/VAS subscriptions using a variety of self-service traffic sources (programmatic platforms/DSPs/RTBs, Google Adwords, Facebook Ads, Snapchat etc.);Planning, budgeting, implementing, monitoring and optimizing campaigns on various criteria, in order to reach in the same time the advertiser’s objectives (such as retention rate, lifetime value of the user, soft/hard KPIs) and increase revenue and profit;Planning strategies for growing the campaigns or the designated accounts, in accordance with the advertiser’s needs (ex: optimizations towards volume, decrease of the eCPA, better quality users, increasing subscriptions for various verticals or products);Developing trust based relationships with the advertisers by giving them transparency on the actions taken, offering insights about the geo/market or about the performance on our media buyingCommunicating on a daily basis with publishers, in order to maximize the win rates or testing new exchanges, new ad types, new ad technologies; Optimizing campaigns on a daily basis by analyzing big data: A/B testing of different advertisers’ landing pages or elements on the landing pages, microbidding based on app/site performance, creating whitelists based on different variables that have a better performance;Managing up to 10 accounts while in the same time doing media buying in more than 20 programmatic sources;Keeping updated with the dynamic rhythm of the industry by actively inquiring about new technologies or ad types or by participating in conferences or webinars.Specialties:Mobile Advertising, Mobile Apps, Mobile Marketing Strategy, Mobile sites, Mobile Publishers, Mobile Technology, Mobile ad-serving, Mobile Apps Advertising, Google Play, Value-Added Services (VAS), Media Buying, Programmatic Media Buying, DSP, SSP, Mobile Subscription, Apple App Store, Pop-up, Desktop, Web, CPC, CPI, CPA, CPL, CPM, dCPC

Sector 2, Bucharest, Ro

Creating and managing campaigns in the telecom VAS industry in Spain, Italy, Brazil and Portugal;Project management;Media buying on self-service platforms and affiliate management;Communicating daily with the mobile VAS aggregators/hubs in Italy, in order to be updated about eventual tech issues that might appear or about the performance on their side;Reporting (sales reports, cash flows, daily campaign reports, click reports for customers, differentreports regarding marketing goals);Creating services' storyboards in order to get them approved by mobile carriers (eg. H3Gand TIM in Italy, Vodafone in Spain);Creating services' acquisition flows;Campaign optimization (on various ad networks worldwide);A/B Testing on landing page elements;Account management;Purchasing content and various services (eg. customer care services);Monitoring web and mobile campaigns and creating reports;Benchmarking and market research;Accounting tasks (insertion orders, invoices etc.)

Promoting Auto.ro mobile app, auto.ro website and animale.ro website;Developing, implementing and monitoring online and offline campaigns;Managing online campaigns (Google Adwords, Facebook Ads) for desktop and mobile devices;SEM optimization;Analyzing the website and mobile app through specific tools;Creating online and offline marketing materials (landing pages, banners, mobile landing pages, newsletters&direct mails, flyers, roll-up banners, billboards);Testing Auto.ro mobile app;Writing press releases and monitoring media coverage;Writing articles regarding the automotive industry;Copywriting;Media planning for radio campaigns;Establishing media and business partnerships;

- offering support to both the Marketing and the PR Departments with various tasks;- travel arrangements and RSVP for events;- creating concepts for various promotional materials;- offering support with the product catalog;- creating content for the social media channels and for the website; - acquisitions of corporate presents (for dealers and partners);- CRM related activities;- competition research.

Master'S Degree, Strategic Marketing

Master'S Degree, Fjsc - Political Communication

Bachelor'S Degree, Marketing

Marketing