Alexandra (Gow) Hitchcock Email & Phone Number

Purchase, New York, US

Purchase, New York, US

Purchase, New York, US

Purchase, New York, US

- Equity Creative & Production- Refining Brand Purpose- Strategic Media Partnerships- Global Snacks Collaboration- Licensing

Purchase, New York, US

- Collaborating with internal and external cross functional teams to successfully launch large-scale consumer engagement programs. - Launched Lay's Smiles 2019 program, partnering with Operation Smile, and sharing stories of consumers across the US who were spreading smiles in their communities.

Purchase, New York, US

- Managed Lay's Kettle Cooked business, including innovation execution, in-store support, as well as creative development and media strategy.- Launched Miss Vickie's into retail in US by testing in several key markets at with key customers in 2018

Purchase, New York, US

- Champion the growth and profitability of the hard bite and pita chip portfolios.- Lead development and execution of 360 marketing programs.- Collaborate with sales team for strong field execution.- Lead product innovation on hard bite portfolio.

Purchase, New York, US

• Collaborate with cross functional resources in Canada and abroad to lead development, research, and commercialization
• Develop and execute innovation plans which are well planned, grounded in strong consumer insights, and fit strategically with our brands
• Lead an internal Innovation Summit to mine product, communication, packaging, etc. ideas to ensure the long-term success of our PepsiCo Food's brands in Canada
• Support the planning and execution of stage-gate process

Purchase, New York, US

• Collaborate directly with Marketing Managers on answering specific consumer based business and strategic questions.
• Provide support in the analysis, interpretation, and application of brand trackers and ad hoc projects.
• Assist with the analysis of syndicated data sources (internal, company-wide, secondary) to provide information and insights to key stakeholders.
• Support the execution of primary research projects, including briefing research house on objectives, coordination of research materials, and making recommendations on methodology.
• Provide leadership in identifying and managing the data and tools/solutions that focus on gaining a deeper understanding of our consumers.

• Collaborate with business partners to cultivate ideas and deliver results through business consulting, strategy development, operational efficiency, cost optimization, process, business and operating model.
• Current state and gap analysis
• Business opportunities, requirements and recommendations
• Implementation strategies

-Worked with a team of students, managers, and supervisors to provide the best customer experience while promoting the importance of “healthy body, healthy mind”-Successfully executed time management skills to manage school, work, and extracurricular activities

-Maintained high attention to detail to ensure client files, resulting in increased overall efficiency and a high knowledge of the insurance industry -Exercised professionalism while contacting insurance companies on behalf of the client, resulting in accurate client files and a positive customer experience -Worked alongside the HR department helping with.

-Transferred information from commercial client files to company database using analytical skills to see opportunities for up selling, cross selling, and presenting findings to management

Master Of Marketing Management, Business

Masters Of International Business, Business

Honour Double Major: Management & Organizational Studies & Geography, Business

Education record