Alexandra Guevara Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

• Assisting with ad hoc reporting requests to provide actionable insights.• Conducting research and planning work related to Real Estate (RE) and Advertising (ADS).• Utilizing tools such as Salesforce, Tableau, and the Microsoft Office Suite for data analysis and reporting.• Contributing to the enhancement of the tenant database through CoStar and Google Search.• Identifying and resolving data discrepancies across systems, ensuring data consistency.• Collaborating with cross-functional teams to streamline data management processes.• Supporting stakeholders by understanding their data needs and providing accurate and timely insights.• Contributing to the improvement of data management and reporting procedures.

Saint Louis, Mo, Us

• Assisted with crisis management, bad reviews, negative news communications, and inquiries across clients' social media platforms: Actively monitored and responded to customer concerns and feedback, resolving issues promptly and maintaining a positive brand image. Reduced response time by 30% and improved customer satisfaction rating by 15%.• Created and edited written content, graphics, and videos for clients' social media accounts: Developed engaging and visually appealing content for social media platforms, resulting in a 40% increase in organic reach and a 25% boost in engagement rates. Utilized industry-leading design tools to enhance visual elements and consistently delivered high-quality content.• Implemented a social media strategy to increase clients' brand awareness and build engagement on social media platforms: Developed and executed a comprehensive social media strategy that resulted in a 50% increase in brand awareness and a 35% growth in follower count within six months.• Implemented and executed a bilingual digital marketing campaign for The Boys Scouts of America to increase the number of Hispanic applicants: Developed and implemented a targeted digital marketing campaign in English and Spanish, resulting in a 40% increase in Hispanic applicants within the campaign period. Leveraged culturally relevant messaging and engaged with Hispanic communities through social media platforms, achieving a 25% increase in engagement and a 20% rise in website conversions.• Communicated with influencers across social media platforms and introduced a campaign to increase reach and attendance of The Boys Scouts of America's 2021 summer camps: Collaborated with influencers in the outdoor and youth empowerment niches, resulting in a 30% increase in reach and a 25% boost in event attendance. Successfully negotiated partnerships with 10 influential social media personalities, leveraging their followers and influence to drive engagement and participation.

• Collected data on clients' consumers, competitors, and marketplace and consolidated the information into actionable items, reports, and presentations: Gathered and analyzed consumer behavior data, competitive intelligence, and market trends, resulting in the identification of new growth opportunities and the development of targeted marketing strategies. Produced comprehensive reports and presentations that provided valuable insights to clients and supported data-driven decision-making.• Provided competitive analysis on various companies’ market offerings, identified market trends, pricing/business models, sales, and methods of operation: Conducted in-depth research and analysis on competitors' products, pricing strategies, business models, and market positioning. Identified emerging market trends and evaluated their impact on clients' business. Delivered detailed competitive analysis reports, enabling clients to refine their marketing strategies, improve product offerings, and gain a competitive edge.• Responsible for writing copy for marketing and communication material, including press releases, infographics, blogs, and social media posts for clients: Crafted compelling and persuasive content for various marketing channels, ensuring consistency in brand messaging and tone. Developed engaging blog posts, informative infographics, impactful press releases, and engaging social media content. Increased website traffic by 25% through SEO-optimized blog articles and improved social media engagement by 30% through engaging and shareable content.

Responsible for generating high-quality, well-researched content for publication on clients' blogs. This involved conducting thorough research on relevant topics, understanding clients' target audience and brand voice, and crafting engaging and informative articles that effectively conveyed key messages and supported marketing objectives.Showcased design and content expertise by taking charge of clients' monthly newsletters. This included creating visually appealing and professionally designed newsletters that aligned with clients' brand guidelines and effectively communicated important updates, promotions, and engaging content to their subscribers. The execution involved curating content, writing compelling copy, selecting appropriate visuals, and ensuring seamless integration with email marketing platforms.Played a pivotal role in marketing project management by briefing the creative team on various initiatives, such as ebooks, email campaigns, and advertising banners. This involved effectively communicating project objectives, target audience, desired messaging, and design guidelines to ensure the team had a clear understanding of the project scope and requirements. By providing comprehensive briefs, I facilitated smooth collaboration and alignment within the team, enabling them to deliver creative and impactful marketing materials that resonated with the intended audience and supported campaign goals.

Seattle, Wa, Us

Maintained a strong understanding of company values and customer needs, responding quickly to complex requests in a fast-paced environmentOversaw team members and developed best practices to balance workload during peak hours, reducing hourly burden per employeeCash balancing and reporting for review by management staff

Master Of Science - Ms, Marketing Analytics

Ba Of Marketing, Marketing