Alexandra Herstik Email & Phone Number

Santa Monica, California, United States

- Lead social producer for the campaign launch of the Prologue, Honda's first all-electric vehicle.- Produced multiple iterations of Pocky Brand Campaigns implementing a new lifestyle focused approach across web, social, display, e-commerce, and streaming.

Santa Monica, California, United States

- Steward of the agency shift to lo-fi content creation for social channels, developing new process and work streams across creative, production, clients, and business affairs.- Developed and implemented the social process and structure for La Z Boy monthly evergreen social.

Santa Monica, California

- Produced the tent pole campaign establishing the first ever National Horchata Day which ran across web,display and social.- Ideated and photographed the 2019 RPA Pride Campaign.

Greater Los Angeles Area

- Shoots promotional material for nationally and internationally known musicians, writers and film makers.- Work includes Random House Publishing (Craft: How to Be a Modern Witch, Goddess Energy, and Sacred Sex) as well as Nylon Magazine online, I-D Magazine online, Schön! Magazine online.- Go to day-of for the fourth installment of the IN YR DREAMS series.

Greater Los Angeles Area

Worked closely with CEO and Senior Partners on projects for both domestic and international agency searches for global companies. Responsible for facilitating the review process by communicating with high-level executives of both ad agencies and global companies to coordinate meetings, time-tables, manage client expectations, collect NDA’s and agency.

Greater Los Angeles Area

>Project leader, assured clear communication between SRI, the agency, and the client.>Developed and implemented proficient method of organizing pitch materials.>Conducted research on marketing trends and presented findings.>Worked on agency searches for global companies such as: Mitsubishi, Southwest Airlines, Jack in the Box, Long John Silver’s, Stanford.

Greater Los Angeles Area

Promoted to this position within 3 months of beginning initial internship.>Responsible for Acquiring 200 new users to platform in a period of 3 weeks.>Researched University of California schools and strategized for most effective outreach plan.>Contacted and coordinated with points of contact at Universities to bring ELM to schools.

Greater Los Angeles Area

• Developed brand identity and Implemented product marketing and social media campaigns. Responsible for assessing social media channels to engage target audience across Instagram, Facebook, Twitter, Handled cold.
• Promoted to the position of Business Development and Marketing Management Intern.
• Designed and implemented promotional material used at nation-wide conferences.
• Developed Media PR Press Kit.
• Developed social media marketing plan to drive consumer acquisition and double post engagement.
• Research and analyzed statistics on mental health, prepared presentations to potential clients & investors.

University Of South Carolina

• Responsible for marketing materials, photographed behind the scenes rehearsals and performances. Coordinated marketing strategies for promotional material featured in brochures, posters, flyers and.
• Liaised with 8 Campus Theater Production Directors to determine photographic direction of promotional content.
• Received extension in the scope of responsibilities to include photographing two more theaters on campus as well as various workshops held by the department.
• Served as a Second-Shooter on main stage productions.
• Two original photographs of productions were selected to join the permanent curated gallery in the historic Longstreet Theater.

Columbia, South Carolina

• Responsible for scheduling performances, logistics, marketing, promoting events, recruiting & managing budgeting activities. Coordinated with schools’ administrators and managed monthly shows and on-campus events &.
• Increased monthly show attendance by 40%.
• Developed and implemented marketing plan to expand reach of participation by using social media platforms.
• Developed PDF workbook defining the role of president to give clear picture about the roles & responsibilities.

Atlanta, Georgia

Photographic intern, assisted in running the on-set environment including gaffing, set-up and striking go lights and camera equipment. Also responsible for behind the scenes photos.

Atlanta, Georgia

Production Assistant (Summers 2013 & 2014): Evaluated needs & gaps in programs, developed goals for improving internal communication. Received accolades in National Film Festivals; developed 2 feature-length films and 2 music videos.Head Counselor (Summers 2013 & 2014): Supervised and Coordinated 20 Counselors, Conducted workshops, acted as liaison between.

Bachelor Of Arts (Ba), Mass Communication/Media Studies, Gpa 3.86

BA, Mass Communications, University of South Carolina, Columbia, SC, Spring, 2016  Minor: Psychology  GPA: 3.86, Dean’s List every.

Education record