Alexandra Jansons Email & Phone Number

United Kingdom

London, England, United Kingdom

Supporting ambitious, innovation-focussed businesses in London to grow and scale on behalf of Innovate UK Business Growth. Also working with female founders as part of the J.P. Morgan Founder's Forward programme.

London, United Kingdom

Founded Olixa beauty > acquired by Re:lax Ldn in August 2023- Developed and launched 9 new products, including our bestselling Gummy Cleanser- Expanded globally via retail and distribution partners- Featured in some of the best publications in the UK and internationally, including Vogue, Sunday Times Style, The Guardian and The Daily Mail.

London, United Kingdom

Based in London, managing the Boots UK account for Tweezerman USA, the company's 6th largest global account.

London, United Kingdom

London

The Zwilling Group, head quartered in Germany since 1731, consists of two main business units; kitchenware (Zwilling J.A. Henckels, Staub, Demeyere) and beauty. Included within the beauty portfolio are Zwilling J.A. Henckels beauty, Tweezerman, QVS, Urban Beauty United (UBU), Cosmetrix, Savi, Browtician, alessandro International and private label capabilities. Key responsibilities and achievements: : Based in London, working across the globe with the Zwilling Beauty Group (head office in Germany), Tweezerman (head office in USA) and QVS Global (head office in Australia, own manufacturing in China). : Managed existing distributors in Europe, with a special focus on Scandinavia, eastern Europe and southern Europe. Advised on business and marketing strategy to grow brands in the market, conducted category analysis to spot key opportunities, prepared product assortment and planogram recommendations, prepared brand presentations for retailers, conducted product training, conducted regular market visits.: Scouted new distribution partners throughout Europe to capitalise on white spots of opportunity. Performed due diligence on potential business partners through market visits, business meetings and development of joint business plans.: Presented company capabilities, category analysis and brands to key European retailers, including Kicks (Sweden), Lindex (Sweden), Etos (The Netherlands), COOP (Denmark).: Represented Tweezerman as a spokesperson at retailer in-store events.: Launched QVS and UBU in Greece and Tweezerman in Iceland via new distributors.: Planned and executed the first Zwilling Beauty Group booth at Cosmoprof Bologna 2014. Resulted in greater business opportunities as distributors looked to take on a wider selection of products and brands from the group portfolio.

London, United Kingdom

Specialises in social media strategy and planning for start ups.: Consulted for London-based food start up Saviour Snacks during their launch phase to build their social media framework across multiple touch points including Facebook, Google+, Blog, eDM and supplier partnerships. : Consulted for London-based beauty start up BeautySpotter pre-launch.

London, United Kingdom

A 4-month contract working on the Multi-Channel project.

London, United Kingdom

Key Achievements: : Successfully launched Rouge in Love lipstick (#1 lipstick at launch UK NPD), Hypnôse Star mascara (#2 mascara at launch UK NPD) and Ombre Hypnôse Eyeshadow (#1 eyeshadow at launch UK NPD), with a 360° marketing strategy.: Led several teams, internal and external, to successfully launch Rouge in Love lipstick, with an exclusive pre-launch in Selfridges featuring an Emma Watson P.A., in-store site and Oxford Street window. Results: huge PR coverage, over 500 attendees and retail sales surpassing the set target by +17%.: Developed and executed retailer-specific online plans, across 14 online retailers (including Boots, Debenhams, House of Fraser, John Lewis, Selfridges, Harvey Nichols and Harrods), resulting in +76% growth (2012) in Lancôme’s online sales.: Influenced the global product offer for upcoming launches to gain market share in the UK and ROI, through local market gap analysis and presented recommendations to international product development teams.: Attended a 4-day make-up training programme in Paris and learnt the process of manufacturing cosmetics, creating colour ranges and trend analysis.

London, United Kingdom

Key Achievements: : Presented recommendations to top management to increase the success and profitability of annual promotions, to achieve +12% growth in sales (2011): Developed and executed 8 annual promotional campaigns across UK and ROI retailers, including Gift Sets and GWP. This accounted for 36% of the brand’s annual retail sales.: Created the beauty industry’s first set of ‘Christmas crackers’ for the Lancôme 2011 Christmas offering, a concept that was emulated by a majority of competitors in Christmas 2012.: Led a partnership with UK designer Alice Temperley, to develop a bespoke accessory for a national GWP. Promotion resulted in +11% in sales vs. previous year. : Managed a direct report, providing direction and support to help execute promotional activity on time and within budget.: Led the production all local gift sets for the UK and ROI markets, including packaging design and concepts, artwork, component procurement, pricing and in-store strategy.

Sydney, Australia

Key Achievements: : Led the growth of Biotherm Homme by +11% in 2009, obtaining the #1 men’s skincare ranking in Myer department stores.: Refreshed the look of Club Biotherm’s “Double Points” promotion, resulting in +12.9% in sales. : Initiated and drove the project for Biotherm products to be featured on the Myer eCommerce platform, resulting in Biotherm being the only cosmetics brand with a dedicated section on the site.: Developed, built and launched Biotherm’s social media strategy to include facebook and twitter profiles, to work in synergy with Biotherm’s existing online strategy in 2009. Biotherm was one of the 1st luxury beauty brands to have a social media presence.

Sydney, Australia

Key Achievements:: Developed and perfectly executed Lancôme Australia’s first “true beauty at every age” in-store event. This became an integral element in the Lancôme skincare strategy.

Sydney, Australia

Key Achievements:: Assisted with the successful new product launch of Diesel fragrance, through a BTL marketing strategy. Diesel ranked in the top 10 fragrances during launch.