Alexandra Jugureanu Email & Phone Number

London, Gb

Leading on the ESRC-funded programme "Transforming Business Through Social Sciences" (TBSS); Facilitating collaboration between social science researchers and businesses at scale, focusing on big strategic priorities like Net Zero and innovation adoption.

London, United Kingdom

Research & technical expertiseo Lead across qualitative research projects, from data collection to data analysiso Write evaluation reports and recommendations (e.g. CyberASAP)o Implement user journeys and user testing into Landscape Maps (one of our flagship products) o Collaborate on the scoping phase for new projects (e.g. circular economy for Net Zero)Tacit knowledge management & culture changeo Design and implement an internal framework to enable the creation and sharing of knowledge in the openo Lead on and facilitate events and webinar serieso Convene & manage the organising team for the Festival of Failureso Collaborate on the internal company strategyBehavioural insights & policyo Lead on scoping, desk research & interviews for innovation adoption barriers and policy implications for Net Zeroo Support with including behavioural change aspects into internal operational programmeso Collaborate to prioritise strategic work on the UN Sustainable Development Goals• External stakeholder engagement • Design and facilitate sprints• Write content for internal and external audiences

London, United Kingdom

In my role, I maintained and managed long-term relationships with current and prospective partner organisations from Europe, USA and Canada, India, Australia and South East Asia; Alongside our partners, I developed go-to-market strategies, providing platform and technical information; I represented the company at external meetings, events and conferences.

London, United Kingdom

I conducted legal and market research, from data collection to data analysis; I wrote proposals for European grants applications and led on report writing, editing, and content creation; I provided strategic and administrative support to the CEO, including scheduling meetings and events, maintaining spreadsheet records of financial data and partners, and supporting external communications.

Durham, United Kingdom

I planned and managed seminars, workshops and conferences in the field of happiness and wellbeing, from logistics, venue booking, speaker and stakeholder liaison to collateral and agenda preparation, invitation design, RSVPs and evaluation; I developed, implemented and supported a digital engagement strategy and delivery for an online community of students, researchers and academics with an interest in Happiness and Wellbeing.

Durham, United Kingdom

I maintained external relationship with over 600 postgraduate BSA members across the UK; I managed and prioritised requests from internal and external stakeholders, balancing the needs of fundraising, programmes and membership engagement; I produced compelling content for BSA’s website, newsletter, case studies, blogs and Impact Reports.

London, United Kingdom

London, United Kingdom

London, United Kingdom

Bucharest, Romania

Doctor Of Philosophy (Ph.D.), Sociology

Thesis: The ‘New Science’ of Happiness? A sociological exploration of the emergence and ascendancy of happiness studies

Circular Economy Masterclass

Delivered by the University of Exeter Business School’s Centre for Circular Economy, and supported by the Ellen MacArthur Foundation, one.

Master’S Degree, Social And Cultural Research, Master With Merit

Dissertation title: Lay theories and the cultural contingency of happiness

Bachelor’S Degree, Sociology, Communication And Public Opinion

Dissertation title: TV or mother’s hug? A qualitative examination of happiness at the age of 8