Alexandra Justis Email & Phone Number

Rochester, Ny, Us

Rochester, New York Area

Washington D.C. Metro Area

• Redesigned and launched comprehensive social media strategy for entire health system• Created targeted, strategic, paid and organic social content to support organizational goals• Optimized and managed SEM to promote key hospital specialties and increase new patient volume• Piloted the use of content discovery platforms to complement digital advertising tactics• Advised and educated executives and all staff members on social media best practices • Set and enforced guidelines and parameters for social media across the organization• Defined metrics, KPIs and goals to measure social media success and growth• Launched first-ever internal employee social media campaign• Responsible for direct customer service engagement via social media including reviews, complaints and inquiries• Conducted RFP process to implement best-in-class social media management platform to support our needs and goals• Measured and reported all results of social media campaigns in a comprehensive and easily digestible way • Created and managed strategic social media ad campaigns with multidisciplinary teams across the organization• Increased Facebook following by more than 200% in less than one year• Increased engagement rates on all social channels to above industry averages• Managed workload of the Social Media Specialist content writer • Managed digital agencies on all social and digital projects and report results to leadership• Deployed social media campaign for grand opening of Seacrest Studios at Children’s National, reaching 35 million people and earning 98 million impressions - the most social engagement for any event in company history • Ran social media campaign for annual visit from the First Lady in partnership with the White House• Spearheaded creation of newly branded consumer website to help elevate national brand reputation

Mclean, Va

• Coordinated marketing, advertising and events for 3.8 million sq. ft. super regional shopping center and mixed use community• Executed grand opening of 55,000 sq. ft. outdoor event space, Hyatt Regency Hotel and luxury VITA Apartments• Managed $1.8 million annual marketing budget and created annual marketing strategic plan• Established and managed highly engaging social media presence, achieving more than 350% fan growth • Piloted and ran successful paid social media advertising campaigns that were then implemented at all Macerich malls• Increased NOI by defining digital asset valuations and selling placements to retailers and sponsors

Mclean, Va

• Coordinate all aspects of marketing, advertising and events for 3.8 million sq. ft. super regional shopping center and mixed used community• Execute grand opening of 55,000 sq. ft. outdoor event space, Hyatt Regency Hotel & luxury VITA Apartments• Manage $1.8 million annual marketing budget – including reforecasting and creation of annual marketing plan• Maintain a strong and highly visible social media presence, boasting more than 350% growth in five years• Develop concepts with viral potential to increase digital and social engagement• Integrate digital and social media across all platforms of our business via omnichannel marketing• Increase NOI by defining digital marketing asset valuations and selling them to retailers and sponsors • Manage complete redesign of mall website, tysonscornercenter.com • Installation of beacons throughout mall to enhance on-site marketing potential• Utilize digital marketing tools to develop strategic e-marketing and database efforts• Oversee all working relationships with agencies, promotional partners and vendors• Execution of shopping center campaigns – including digital, social, media buys, promotional partnerships & events • Spearhead retailer communication and relations• Manage all marketing team interns • Recipient of one Gold and four Silver MAXI Awards, representing best practices in Shopping Center Marketing, awarded by the International Council of Shopping Centers • Coordinate Transportation Demand Management program, Access Tysons. Named one of the Association for Commuter Transportation’s “40 Under 40” professionals in the TDM industry in 2012

• Advised on and executed Public Relations, marketing and social media strategy for company

• Managed Public Relations and marketing plans and strategies for company portfolio of 12 restaurant clients• Doubled the number of feature stories and media hits for clients• Landed pieces in national and regional publications – including a feature story in top National Trade Publication

• Participated in media buying for clients such as Krispy Kreme and Winn Dixie

• Planned, organized and co-hosted all events - including news conferences, complete with media kits, news releases, speaking points and media advisories