Alexandra Karcev Email & Phone Number

Responsible for creating and executing advertising, marketing and social strategies for multiple brands across multiple customer channels.

Garden City, NY

• Led, developed and implemented media outreach, promotional marketing, community partnership and in-store event strategies that assisted in the successful achievement of store sales plans, enhanced Bloomingdale’s brand.
• Created and implemented media strategies to produce coverage on Bloomingdale’s items, special events and community partnerships with continuous year over year growth. Consistently secured over 30% of the total press.
• Corporate spokesperson and primary contact for media inquiries on Long Island (including hits on CNBC, CNN, Good Day NY, MTV, New York Times, News12, Newsday, WBLIFM).
• Supported sales growth by conceptualizing, managing and executing over 300 special events annually, such as corporate brand campaigns, vendor sponsored programs, and in-store celebrity/designer appearances including.
• Created unique promotional concepts and actively secured partnerships to support corporate campaigns for multiple stores that resulted in promotions with Disney Films, the Hamptons International Film Festival, LIGALY.
• Delivered vendor and partner support to create promotional marketing strategies that resulted in measurable added value and enhanced brand image. Increased 2010 budget by 88% through successful relationship marketing.

Supported brand recognition and product launches through creative management of marketing and media collateral including advertorials, direct-mail pieces, invitations, media kits and press releases for clients such as Accessory Network and Corporate Property Investors.

Huntington, NY

• Planned and executed marketing, advertising and public relations strategies for expanding high-end retail center.
• Oversaw $800K marketing budget to support overall strategic plans and business goals.

New York, NY

Graduate Program, Marketing Management

B.S., Business, Marketing Management