Alexandra Karcev Email & Phone Number

Responsible for creating and executing advertising, marketing and social strategies for multiple brands across multiple customer channels.

Garden City, Ny

• Led, developed and implemented media outreach, promotional marketing, community partnership and in-store event strategies that assisted in the successful achievement of store sales plans, enhanced Bloomingdale’s brand image and strengthened customer loyalty for the Long Island regional market.• Created and implemented media strategies to produce coverage on Bloomingdale’s items, special events and community partnerships with continuous year over year growth. Consistently secured over 30% of the total press coverage annually for the metro region (total 6-8 person team). In 2010 increased press coverage 68% from 2009.• Corporate spokesperson and primary contact for media inquiries on Long Island (including hits on CNBC, CNN, Good Day NY, MTV, New York Times, News12, Newsday, WBLIFM). • Supported sales growth by conceptualizing, managing and executing over 300 special events annually, such as corporate brand campaigns, vendor sponsored programs, and in-store celebrity/designer appearances including Carol Alt, Donatella Arpaia, Sam Edelman, Maksim Chmerkovskiy, Frédéric Fekkai, Isabella Rossellini, The Fabulous Beekman Boys and Tim Gunn.• Created unique promotional concepts and actively secured partnerships to support corporate campaigns for multiple stores that resulted in promotions with Disney Films, the Hamptons International Film Festival, LIGALY, 7 For All Mankind, Sam Edelman, Pic Flips and Zico Water.• Delivered vendor and partner support to create promotional marketing strategies that resulted in measurable added value and enhanced brand image. Increased 2010 budget by 88% through successful relationship marketing.• Executed regional community outreach strategy to strengthen relationships with best customers, enhance charitable partnerships and develop new client opportunities.• From May 2008 – April 2009, responsible for the creation and execution of a promotional strategy to support extensive $14 million renovation of Roosevelt Field location.

Supported brand recognition and product launches through creative management of marketing and media collateral including advertorials, direct-mail pieces, invitations, media kits and press releases for clients such as Accessory Network and Corporate Property Investors.

Huntington, Ny

• Planned and executed marketing, advertising and public relations strategies for expanding high-end retail center.• Oversaw $800K marketing budget to support overall strategic plans and business goals.

New York, Ny

Graduate Program, Marketing Management

B.S., Business, Marketing Management