I am fascinated by the power brands can have on the minds of consumers and business success. Consequently, I am passionate about assisting businesses nurture and enhance their brand power and drive success.I spent the first three years of my career learning from world ranked IP professionals at New Zealand’s top IP specialist law firm, AJ Park. Having built a foundation of knowledge in trade mark law, I chose to enhance my skills by gaining global experience at the forefront of commerce in London with the exceptional team at Carpmaels & Ransford. Over the last 5-years, I have cemented my knowledge and experience of UK, EU and international trade marks, designs and related soft IP law. I have now returned to New Zealand with the aim of continuing to support both local and international businesses in identifying, developing, protecting, commercialising, managing, and enforcing their brands in a way that is aligned with their commercial objectives and brand identity. My unique global experience and proven success in trade mark prosecution around the world has equipped me with a deep understanding of global trade mark law, strategic decision making and IP commercialisation, which ensures I can confidently assist my clients in creating innovative ways of utilising their IP.
Listed skills include Public Speaking, Teamwork, Legal Research, Legal Writing, and 14 others.