•Spearhead cross-franchise partnerships up to a $15.5M value across Diablo IV, Call of Duty: Modern Warfare II, Overwatch 2 and Overwatch League•Manage all phases of partnership from contract negotiation and finalization, asset approval and management, live events, and data reporting•Lead NVIDIA’s Diablo IV Game Launch Bundle, totaling over 110K redemptions, which included working to finalize the redemption process, approving creative assets and legal language, and collaborating with the franchise’s Development Team to implement in-game technology such as DLSS 3 and Ray-Tracing•Collaborate with various cross-functional teams to enforce brand guidelines, expectations, and data sharing in order to maximize partner success with brands such as NVIDIA, Intel, T-Mobile, Butterfinger, and HyperX•Oversaw bundle redemptions, project managed asset creation and approval, influencer relations, live events, and OEM pass-through rights for Intel and the launch Call of Duty: Modern Warfare II•Identify innovative, added-value opportunities for partners in order to grow and retain partner relationship•Executed esports sponsorships for the Overwatch League, activating via digital and physical signage, booth set up, video board promotions and PA Announcements

• Prepared marketing strategy materials leading up to the launch of Overwatch 2 for franchise leaders and executives, tracking and managing various projects simultaneously in order to maintain team organization and success • Managed the pipeline and delivery of all consumer-facing assets for cross-functional teams• Created go-to-market decks and recaps for large scale events and in-game game beats, including BlizzCon and the launch of Cross-Platform play• Lead creative and copy review meetings to approve all incoming Overwatch asset approvals• Enforced brand guidelines for all incoming consumer facing products and assets• Collaborated closely with cross-functional teams to request, deliver and manage pipeline and timeline of assets

• Managed contract inventory for over 150 Corporate Partner accounts for Elon and UNC Greensboro• Played an essential role in Elon University reaching 100% property goal for the first time in over a decade• Activated and fulfilled every corporate inventory item from digital assets, to game day activation

•Collaborated with the marketing team in order to maximize ticket sales •Resolved customer service issues in a prompt and effective manner at the event and over the telephone •Served as the liaison between athletes, their families, and the PGA organization

•Collaborated with Express, Inc. to launch their nationwide Campus Brand Ambassador Program on 40+ college campuses •Administered YMC’s lead generation accounts for 50+ colleges and universities •Recruited potential brand ambassadors through LinkedIn, Instagram, and university websites, reviewed applications, and conducted phone interviews•Built candidate bios for client approval •Created a Student Brand Ambassador program for Lululemon Athletica and presented the business pitch to YMC’s executive leadership team