Clients:Informa Markets | New Hope Network

Clients:NielsenIQInforma Markets / New Hope Network3Pillar Global builds breakthrough software products that power digital businesses. 3Pillar's key differentiator is our Product Mindset. Our development teams focus on building for outcomes and all of our team members around the globe are trained on the Product Mindset’s core values – Minimize Time to Value, Solve For Need, and Excel at Change.Lead client through a product launch and agile transformation—the fastest major product build and launch in the company’s history at 5 months.· Influence client product leads across 4 scrum teams to conceptualize and prioritize new features to meet business goals.· Manage 4 product analysts; balance workloads, encourage improvements, mentor through issues.· Cultivate agile ways of working on a 200+ person project, such as scrum ceremonies, usability testing, feature iteration.· Guide client’s product leadership through the creation of a roadmap and a program backlog.

Clients:Tracfone WirelessAmerican Express TravelEvolusThe Venetian Resort Las Vegas· Oversaw multiple UX/UI workstreams for travel website with 4m monthly visits.· Collaborated with product owners and UX to understand project business goals and technical limitations; defined design requirements, translated to internal design team; guided product roadmap and made recommendations to minimize risk. · Served as internal product authority; led meetings, assigned and prioritized work for 5 product designers, reviewed all work before client delivery. · Owned communication with 4 scrum teams; participated in scrum ceremonies, delivered completed designs to engineers, troubleshooted UX/UI from development through QA & go-live. · Managed creation of InVision prototypes and test plans for both scrappy, internal usability testing and formal third-party agency testing; assisted with stakeholder interviews. · Worked with 7+ client stakeholders on overlapping projects and developed strong relationships while setting and managing expectations. · Guided creation of competitive analysis and mockups to further client brainstorming for new features. Pushed mobile-first design, which led to 125% increase in mobile bookings in 2019. · Cultivated positive team morale by leading quarterly sessions to openly discuss improvements to internal process and plans to implement change.

SpokenLayer's tech platform creates human-read Voice experiences for premium publishers and brands. • Helped ideate and submit client audio products across platforms like Apple Podcasts, Amazon Alexa, and Google Home. Familiar with UX nuances of these emerging platforms.• Effectively managed 5 accounts with key clients by answering technical needs, developing service offerings, and maintaining constant contact.• Created marketing plan to guide clients through building an audience and gaining advertisers for their new audio product.• Established company blog to share industry expertise and foster conversation about the growing Voice ecosystem.• Scripted on-brand audio samples for prospective clients.• Organized client newsletter to deliver company and Voice industry news.• Crafted CEO’s LinkedIn presence and an in-depth feature biography.

Plum Perfect is a color data analytics tech platform.• Worked with engineers and designer to scope, prioritize, and build new product based on user research and product-market fit analysis.• Collaborated with cross-functional teams to set the product vision and manage execution (using lean and agile methodologies) to achieve established KPIs, leading to a 50% increase in users over 2 years.• Oversaw daily product management tasks including: user interviews/research, A/B tests, low fidelity wireframing, identifying and logging bugs/features, leading standups, and tracking deliverables and product roadmap/timelines.• Consistently monitored user data analytics to discover trends, spot potential issues, and understand the main types of users and how to optimize the app based on their specific needs and pain points.• Constructed detailed business proposals, SOW, pitch decks, and case studies detailing company successes.• Developed marketing strategy and content to launch new business initiative. Sold idea to 5 brands, secured 40 influencers to promote, and reached 1M+ people on social media in first week with less than $1k ad spend.• Implemented email marketing strategy including funnels, copy, design direction, and execution.• Submitted award applications for company (ex: Shark Tank) & CEO (ex: recognized as Refinery29 Beauty Innovator of the Year, Cynopsis Media Top Woman in Digital).• Directed company presence from concept to production at events with up to 30k attendees including: Cosmetic Executive Women Beauty Insider Awards, NYC Tech Day, celebrity beauty brand events. • Wrote CEO bio and pitched her for speaking events.

Copyedit and proof marketing and variable data mailing materials. Manage multiple print projects on deadline, oversee entire process between print vendors and clients. Request data for bulk, worldwide mailings and ensure correct data usage in each version. Update clients on their ongoing projects and send client samples as requested.

Research and pitch story ideas, copyedit, write weekly features on local events and news, post to a daily news and pop-culture blog.

Report weekly on local music, theatre, and arts events; copyedit; profile unique people in the community. Report stories to fit into interesting page layouts in the weekly "Caliente" arts/entertainment section.

Profile important women in the Tucson business community; assist with copyediting, fact-checking, headline and cutline writing on weekly production nights. Traveled to Mexico to profile an Arizona woman who opened a successful business there.