Alexandra Kunz Email & Phone Number

Zurich, Switzerland

Zurich, Switzerland

Remote From Zurich For Asia

Charged with developing a strategy to grow the DKSH Asia Brands portfolio and putting in place a centralized and professionalized marketing organization for DKSH Asia, covering Thailand, Indonesia, Cambodia, Malaysia, Myanmar, Hong Kong, Singapore, Taiwan, Vietnam, Australia and New Zealand.

Zürich Area, Switzerland

Exhibited strategic acumen and excellent stakeholder management to enable turnaround and future-proofing of the ice tea business within a new distributor set-up.- Led and executed key consumer research to build ambitious & strategic innovation pipeline for Lipton in Switzerland- Strategic marketing plan for Lipton Ice Tea and Pure Leaf - Launch of Naked Smoothies in Swiss market - Leveraging consumer insights to build the innovation pipeline for Lipton Ice Tea in Switzerland- P&L analysis to define pricing strategy for portfolio- Management of in-store communication across retail and convenience clients- Marketing lead for client meetings- Management of brand budget- Management of Marketing Trainee

Zürich Area, Switzerland

- Management of entire ice tea Marketing budget- Monthly reporting to senior stakeholders- Support in transition to new distribution partner for iced tea in Switzerland- Defining of business plan for 2019- Building trade stories for client meetings

Zürich Area, Switzerland

Exhibited analytical and project leadership while delivering reinforcement and assistance in the administration and control of an investor base for three funds totaling €800 M in capital. Selected Contributions:• Successfully achieved 25% conversion rate by planning and executing a feasibility project in conjunction with leading institutional investors. • Conceptualized and developed multifaceted website branding strategy including SEO, content management, AdWords, and structure to boost exposure and generate increased daily traffic.• Planned and executed market analysis for renewables and energy efficiency investments in Southeast Asia.

Montreal, Canada Area

Oversaw, led and managed cross-functional team efforts on many projects for this $CAD 110 M Brand, including brand equity, packaging, line extensions, and innovation. Played a key role in strategic planning and brand strategy, including writing and coordinating new concept tests with customers. Selected Contributions:• Supported executive decisions with solid data drawn from brand market data analysis including Nielsen and internal sources.• Leveraged organizational, critical and conceptual thinking skills to effectively control $CAD 8.0 M+ brand budget which included budget reallocation.• Strongly contributed to moving brand growth rate from high single-digit to above 15% by leading new launches, pack re-design, brand equity projects and social media communication strategy.• Led packaging reduction project to be the first brand in Canada without a cardboard overwrap

Sponsoring: • Worked on different sponsoring activities (contracts, calendar updates, tracking of watches given to ambassadors) PR:• Translations and brand communicationTV:• Helped in the planning of advertisement campaigns• Presentations for Management• Following up on TV contracts and budgets

Greater New York City Area

• Headed the planning of two product launch media events for a new UV Vodka flavor and a new skincare line for teenagers by Proactiv • Worked and aided on several other events throughout the internship• Helped me learn to work under time pressure and to handle several projects simultaneously

Specialized Master, Master In Green Management, Energy And Corporate Social Responsibility, 110/110

Activities and Societies: Speaker at the Bocconi Summit on Food Waste Graduated top of class

Bachelor Of Science In International Hospitality Management, Hospitality Administration/Management, 5.04/6.00

Activities and Societies: • Class representative for 2 years (2010-2012) • Head of Decoration for Graduation Ceremony in 2011 • Logistics.