Product Analyst
Current* Utilized Marketing Analytics Tools: actively supporting the PPC team in optimizing traffic quality and scaling efforts.* Developed Analytical Dashboards: Created data-driven dashboards using Looker, DataStudio, and Power BI to provide valuable insights through insightful reporting.* Enhanced Analytical Infrastructure: Played a key role in strengthening the company's analytical infrastructure, ensuring robust data management.* Conducted Data Experiments: Designed and executed data experiments, including A/B tests, to validate hypotheses and enhance marketing strategies.* Data-Driven Approach with Amplitude: Successfully implemented a data-driven approach using Amplitude, enabling self-service data analysis for improved decision-making.