Alexandra Kuznetsova Email and Phone Number

Creating ideas, engaged in creative and social media strategy development process, working on different presentations and tasks. Like to take part in new business projects. Working with Sberbank, Nokia, PlayStation, MTS and other clients.

Creating ideas, descriptions, presentations, sometimes even illustrations. Like to make new business offers. Do regular tasks (writing or supervising texts and creative ideas).Working with Heinz, Wargaming, Servier, Ochakovo and other clients.

I am responsible for creative ideas and interesting mechanics in digital, their description and presentation. Doing a lot of new business proposals.

I continued to work with my regular clients, but also enjoyed working with new ones: - managed the creative part of app development for Datsun and Nissan dealerships, including writing standards and developing a visual design system based on the brand's existing guidelines.- developed creative idea and content for a neurology informational portal for doctors, patients and caregivers.- managed the work of copywriters and designers for Nestle, Nescafe, Sanofi, Takeda.

I joined the team as a copywriter specializing in digital. During my work I: - developed the idea and logic of a series of games for brands from the Heineken portfolio; - created ideas for several Nescafe, Coca-Cola, Schick advertising campaigns and more;- developed the idea and the concept for the new Sberbank website (the largest bank in Russia). The new approach was tested both in focus groups and as part of individual advertising campaigns, showed its effectiveness and was implemented for the entire consumer website. I also was in charge of the copywriters team that helped re-writing existing content to fit the new concept. The desire to help the team overcome some unexpected difficulties and meet the deadlines led me to take part in the testing of new services, finding and fixing bugs. This work was highly praised both within the project team, which earned me a promotion, and by an international community. The new site received several international and local awards, including the 2015 WebAward "Bank Standard of Excellence" and a silver W3 Awards.

I got a copywriter position because of my passion for high tech, innovations and digital. During my time with the team, I:- implemented advertising campaigns with advanced features in social networks (branded gaming app in VK for Nokia, >100k installations, 4% conversion into purchase), - Actively participated in prototyping and development of logic and texts for applications for Windows Phone Store (top free app in the Store at the time)- developed content and logic for loyalty program (additional feature for the official BP Russia app)- developed the idea, mechanics and content of a game for teenage girls for the countries of the Middle East (P&G Always edutainment app).- also successfully localized many campaigns for the Russian market and created several EMEA campaigns from scratch.

My first experience in an advertising agency taught me to understand the structure of advertising campaigns, and also helped me become more aware of the nuances of legislation in various areas of advertising. I mainly worked on the localization of Philip Morris International brands' advertising campaigns for the Russian market, and participated in many brainstorming sessions on various events.