Alexandra Baker Email & Phone Number

Santa Cruz, Ca, Us

Santa Cruz, California, United States

Santa Cruz, California, United States

• Manage client accounts – develop and implement work plans, day-to-day contact, lead client meetings and oversee the execution of marketing campaigns.• Lead advertising efforts for clients including developing advertising plans, communicating with vendors, reviewing contracts and reporting on advertising success • Research and create on-brand/on-message content for use on social media, email newsletters and websites.• Develop social media content calendars, source photos and analyze social media campaigns primarily focused on Facebook, Instagram and Twitter.• Support for four local campaigns in Santa Cruz County including social media, media relations, advertising, strategy and content for newsletters.

Aptos, California, United States

- Supporting my family's wine label as we embark on opening our first Tasting Room in Aptos, CA. - Establishing the family-owned Aptos Vineyard brand and promoting wine in the local community including project planning, overseeing website creation, crafting written content and collateral materials to aid in promotion and outreach

Aptos, Ca

Establishing family-owned Aptos Vineyard brand and marketing brand to promote wine in local community. Worked diligently to craft a brand identity, connect with our local community, and grow our impact through social and public channels.

Santa Cruz, California, United States

- Working in a local, woman-owned tasting room in Santa Cruz- Direct-To-Consumer Manager including Wine Club, customer experience, and order fulfillment- Overseeing day-to-day tasting room operations including serving customers and promoting wine- Managing social media and online presence with focus on driving customers to winery

Aptos, California, United States

Specializing in content creation and marketing for individuals and organizations with expertise in social media, branding, community interaction and collateral material- Clients include ASD Warrior, Supervisor John Leopold, Women Who Are Up To Something, and Clydesdale Group

- created and supported the editing of all coaching materials (discovery packet, informational packets, and official forms), promotional and marketing materials, and content across all platforms such as Clydesdale Group's website and LinkedIn. - designed Clydesdale Group website using Squarespace and continue to update website to make effective and efficient- marketed Clydesdale Group as a premier coaching experience for utility companies, leaders and executives, and trade-professionals growing in the ranks- written, edited, and perfected content on website, LinkedIn, and other materials- supported Chris in gaining clients and work with Chris to discover "out-of-the-book" ways to promote Clydesdale Group and his coaching business - designed a weekly newsletter

Santa Cruz, California

- Managed client accounts including managing PR plan, developing new ideas and strategies, facilitating tasks and duties of team, corresponding with the client, and monitoring campaigns and releases- Manage associates and interns, guided them through assigned duties and encouraged them to fulfill tasks- Drafted press materials including, but not limited to, press releases, media pitches, media kits and briefing books- Connected with press outlets including print, broadcast and online and excelled in media relations; maintained press lists and databases; securing coverage for clients in USA Today, Fast Company, San Francisco Business Times and Yahoo Finance- Facilitated opportunities for clients with media outlets, influencers, and potential partners; coordinated client and media briefings- Executed three survey campaigns including drafting survey questions, executing survey, writing a press release and content for complementary infographic and graphic reports- Crafted and implemented social media campaigns for clients, garnering over 1 million followers on Facebook and 100,000 followers on Twitter in five months- Social media expertise in Facebook, Instagram, Twitter and Reddit; completed extensive research into best practices and social media posts on all platforms to drive engagement and grow followers- Participated in weekly client calls, providing relevant updates and information, corresponding with clients with email, providing apropos information and timely responses - Submit client to awards and events, successfully securing 4 wins for a B2B client- Produced client video including scriptwriting, storyboarding, support day of shoot and editing process - Oversee Google Ads for a client, garnering 187,000+ YouTube video views and driving over 1,600 app downloads

Santa Cruz, California

- developed acute awareness of brand and how to continue to positively promote and market brand to Santa Cruz County through success stories; engage donors and community members via social media, community events, emails/newsletters, and other touchpoints. - creating and managing robust Volunteer Program, including volunteer onboarding, procedures, and recognition. - lead fundraising events; re-designed and reinstated a classic event, created sponsorship packets and gained sponsors (new and old); promoted events through digital and print marketing; brought new life to old events through overall event aesthetic and promotion; manage volunteers and give clear directives to staff; increased overall event attendance and funds raised. - assisted in five annual campaigns and one capital campaigns; crafted direct mailings and online campaigns; have continually raised more funds with each campaign—raised 42% more funds in 2017 than 2016.- specialized focus and expertise on donor relationships and recognition through direct contacts such as mailings, online touchpoints, and in-person events and meetings.- created, executed and lead for Business Partnership Program (BPP); increased BPP engagement 83% in 2018.- exclusive coordinator of online & monthly giving; researched and applied new fundraising software - managed social media accounts (Facebook) with an average of 360 impressions per post with over 1,000 followers.- crafted emails to a list of over 4,000 to target specific donors, community members, and parents - written and been granted three small corporate grants from Whole Kids Foundation and California Arts Council

Spokane, Washington Area

- developed pitch letters, fact sheet, media releases, and an article for print for upcoming festival- wrote and edited content for festival including the Festival Guide- exclusive coordinator of Railtown Almanac event, acted as a liaison between Get Lit! and Railtown- wrote original blog posts for Get Lit! website- worked 4-6 hrs per week in Get Lit! office

Spokane, Washington Area

- focused exclusively on the local publication Railtown Almanac- wrote press releases and pitch letters to regional news outlets- created and implemented a social media campaign on Twitter- worked with local festivals and distributors to promote content- copy edited the layout, content, and official publication

Spokane, Washington Area

- Collaborated with team members to create a theme and market the journal for submissions.- Selected submissions, edited, designed, and compiled the journal in its entirety before distribution.

Gonzaga University

- Tutored 10-20 students per week through the writing process to cultivate confident, effective writers.- Assisted students with writing projects across various disciplines including brainstorming, focusing theses, research papers, proposals, and creative writing.

Washington, Dc

- Accepted to be a House Page for my Congressman Sam Farr. - Studied at Page Honors School in the Library of Congress and worked exclusively on the House Floor.-Worked efficiently with peers in a demanding environment. Performed multiple tasks including delegating jobs, collecting Congressmen’s statements, and collecting votes.

Bachelor Of Arts (B.A.), Cum Laude, Public Relations/General Business/Writing

Activities and Societies: Lambda Pi Eta- Iota Rho, the National Communications Honor Society, Writing Center Tutor, New Venture Lab.

Education record

Activities and Societies: Senior Class Vice President, Humanities Academy