Svp, Culture
London, Gb
Founded by Elisabeth Murdoch, Stacey Snider, and Jane Featherstone, SISTER is an independent, modern entertainment group. SISTER develops, produces, and invests in visionary creators.Worked closely with company founders and executive leadership to lead internal and external corporate branding initiatives (e.g., website, social media platforms, marketing assets, quarterly newsletter, company all hands, and annual corporate retreats) and develop a shared global culture which connected all SISTER offices, divisions, and partners. The role required close coordination with company founders, operations, HR, marketing & communications teams in US and UK. In addition, co-led internal working group on diversity, equity, inclusion, and belonging and spearheaded the development of the foundational strategy and work plan to establish company's goals and objectives for its organizational culture. Began work with SISTER as a consultant in 2019, crafting and implementing the foundational brand strategy, visual identity, and digital strategy. Throughout stealth mode, coordinated efforts between company founders and a range of expert-level external consultants. This work culminated in SISTER's launch in October 2019.