Alexandra Lloyd Email & Phone Number

United States

Birmingham, Al, Us

Altec Supply is a division of Altec and a prominent distributor of tools and accessories in the electric utility, telecommunications, and tree care sectors. - Develop and lead the eCommerce strategy for Altec Supply, aligning with the company’s strategic goals.- Direct all aspects of website strategy, including visual merchandising, content development, site functionality, and campaign planning and execution.

Birmingham, Al, Us

Altec Supply is a division of Altec and a prominent distributor of tools and accessories in the electric utility, telecommunications, and tree care sectors. - Develop and lead the eCommerce strategy for Altec Supply, aligning with the company’s strategic goals.- Direct all aspects of website strategy, including visual merchandising, content development, site functionality, and campaign planning and execution.

Birmingham, Alabama, Us

The American Marketing Association Birmingham Chapter is the leading professional marketing organization in Central Alabama.

Birmingham, Alabama, Us

The American Marketing Association Birmingham Chapter is the leading professional marketing organization in Central Alabama.• Provided leadership and overall direction for the chapter• Developed and implemented AMA Birmingham FY plan, with measurable results and specific dates for committee activities• Prepared and managed budget for AMA Birmingham FY plan• Conducted monthly Executive board meetings• Appointed committee chairs• Made chapter policy in cooperation with the board of directors• Prepared a final report evaluating the year’s activities based on initial goals and objectives. • Established chapter objectives for the year and coordinated goals and programs with committee chairs

Birmingham, Alabama, Us

The American Marketing Association Birmingham Chapter is the leading professional marketing organization in Central Alabama. As President-Elect, I assisted the AMA Birmingham President in chapter management and provided support to various committees.• Recruited and onboarded chapter leaders• Handled assignments or special projects as directed by the President or by the Board• Assumed the responsibilities common to all officers and directors• Assumed the responsibilities of the president in his absence or incapacity to serve• Coordinated and directed the activities of committees on behalf of the President

Birmingham, Alabama, Us

The American Marketing Association Birmingham Chapter is the leading professional marketing organization in Central Alabama.• Oversaw the planning, strategy, and execution of AMA Birmingham’s sponsorship program to support the chapter's operating budget• Managed a portfolio of 25 sponsors, including administration, contract processing, invoicing and monthly reporting, and sponsorship fulfillment• Creatively networked, prospected, made long-lasting connections, and identified opportunities to grow business with new and existing sponsorsSample sponsors: Spectrum Reach, Altec, Taco Mama, Autobahn Indoor Speedway & Events, and Birmingham Printing.

Birmingham, Al, Us

Responsible for coordinating and executing all marketing activities in partnership with the National Accounts, and Sales Support teams. A dedicated partner focused on the brand story, product marketing, and sales content to grow the book of business through acquisition and retention strategies.• Review and understand the annual strategic marketing plan with specific goals and sales strategies for growing among the B2B audience• Review and understand KPIs and manage measurement against goals for acquisition, customer satisfaction, and retention rates• Analyzing, reviewing, and presenting trends and market data• Identify marketing needs within business development opportunities• Communicate how marketing goals, campaigns, and strategies align with Sales Strategy• Develop marketing materials that communicate Royal Cup’s capabilities, product portfolio, and customer service support• Create Project Brief documents to activate creative services and oversee sales approval of budget and timelines for project completion• Create training materials to support the onboarding of new account transition needs• Partner with the sales organization to provide customers support in branded integration, custom concepts, campaign rollouts, onboarding, etc.• Aid in activations of National Accounts & Sales Support partners to support product launches, seasonal promotions, and brand integration programs• Conduct product tasting demo in support of business development needs• Partner with Brand Development Team to develop annual promotions calendar • Partner with Creative Services team to create digital marketing campaigns

Bell Media, LLC is now known as High Level Marketing. Bell Media was a digital solutions agency crafting and implementing marketing strategies.• Created and provided custom digital strategies for clients across all verticals• Analyzed client's analytics, reports, and online presence and made recommendations for future strategies and tactics• Conducted research on clients, industry keywords, and competitors to identify the strongest opportunities• Aligned tools and platforms that allow for proper measuring: Keyword Planner, Spyfu, Screaming Frog, Google Analytics, Facebook Ads, Google My Business, and Hubspot• Evaluated and implemented improvements on processes and documents• Followed trends related to how consumers are accessing informationProducts ranged from SEM, SEO, Facebook Advertising, Display Ads, TrueView and Bumper Ads, Remarketing, WordPress, and Email Marketing (Mailchimp, Constant Contact).Industries Bell Media specializes in are healthcare (cosmetic and clinical), home services, education, financial, airports, property management, and student housing.

Birmingham, Al, Us

Zeekee got acquired by Bell Media, LLC which is now known as High Level Marketing. Zeekee was an award-winning website design and development agency in Birmingham, AL• Developed trusted advisor relationships with assigned accounts• Developed new business with existing clients and/or identified areas of improvement to meet sales quotas• Generated interest via outreach to introduce new offers, technology, or solutions• Managed business development opportunities within a CRM, ensuring all communications were logged, information was accurate and documents were included• Assisted in the scheduling and coordination of in-office events and client meetings

Montréal, Québec, Ca

For more than 25 years, the Académie Culinaire has been offering a range of cooking classes to people wishing to broaden their gastronomic horizons and companies wanting to host corporate team building events.• Worked with a variety of corporate accounts; from concept to final execution, customized to clients specific needs• Managed client budgets, established timelines and ensure projects are completed on time and within budget• Developed and maintained relationships with clients, suppliers, and chefs

Town Of Mount-Royal, Qc, Ca

Groupe Dynamite is a Canada-based clothing company that creates, designs, markets and distributes from its head office in Montreal, Quebec, and operates over 300 stores across Canada and the United States.• Planned, coordinated, and conducted training sessions on the company’s new global packaging software system for 15+ customer service employees• Worked with department leaders to ensure employee training and customer experience sessions were completed on scheduleAchievement: • Improved company customer service experience by 12%

Toronto, Ontario, Ca

VIBRANT is an experiential collective, proudly Canadian, bringing together the best professionals and creative minds. VIBRANT tackles the business problems of its clients and partners by enhancing, re-energizing, or redefining its brand experience.Worked on delivering unique one-on-one consumer experiences across multiple touchpoints representing leading brands. Partnered on contracts with Canadian Club, Nespresso, MasterCard, Diageo, and Badoit.

La Gare is a collaborative workspace for entrepreneurs, designers, creators, and everyone in between.• Launched and executed the company’s social media strategic plan including creating, proofing, and content development across Facebook, Instagram, and Twitter. Used Hootsuite as a social media management platform.

Ecca is a company based in Montreal owned by chef Elliott Cohen who offers catering services and cooking classes for small groups.

Bachelor Of Business Adminstration (B.B.A.), Marketing And Business Technologies

College Diploma In Human Sciences, Business Administration And Management, General