Alexandra Moss Email and Phone Number
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Alexandra joined First Manhattan Consulting Group, a Deluxe company, in 2010. She is currently a Vice President in Client Strategy, focusing on business development and retention within the broader Deluxe organization.With 15 years of experience as a strategic program manager, Alexandra has a proven track record developing and implementing omnichannel marketing campaigns for both B2B and B2C segments. She partners with leading data providers, top commercial printers, shipping partners, and digital giants to ensure comprehensive and effective marketing strategies.Her expertise includes strategic campaign design, business case development, competitive landscape analysis, offer optimization, creative development, procurement, and postal optimization. Alexandra has successfully designed and executed 4,000 omnichannel campaigns for key lines of business, including:• Consumer lending: credit card, home equity, mortgage, personal lines and loans• Deposits: mass-market checking, mass-affluent checking, CDs, MMAs, and savings• Business banking: checking, savings, lending, commercial real estate, investor real estate, SBA lending, credit card, cash flow management, merchant services and payroll processing• Private banking and wealth management• Retirement, investments, and annuities• Digital engagement: online and mobile banking, Zelle, bill pay, and more• Customer communications: legal, servicing, and operational communicationsAlexandra collaborates daily with top industry players, including Experian, Equifax, Transunion, Acxiom, Epsilon, Dun and Bradstreet, Data Axle, USPS, UPS, FedEx, DHL, Pitney Bowes, LiveRamp, Meta, and Google, making her an ideal partner to drive marketing initiatives to success.Alexandra started as an Analyst in 2010 and was promoted to Crossover Analyst in 2011, Senior Analyst in 2012, Associate in 2013, Consultant in 2014, Senior Engagement Manager in 2015, and Vice President in 2017. She has held multiple leadership roles throughout her tenure, successfully heading the Creative Strategies Practice until 2020 and the Campaign Deployment Practice until 2023. Prior to joining First Manhattan Consulting Group, she spent nearly 7 years at Fortune 500 companies holding marketing and public relations roles.Alexandra graduated magna cum laude from the University of Pennsylvania with a B.A. with Honors in Communication.
Deluxe
View- Website:
- deluxe-design.co.uk
- Employees:
- 4849
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Vice President, Client StrategyDeluxe Jan 2017 - PresentNew York City Metropolitan AreaI provide strategic direction and program management for our clients, focusing on delivering high-impact, integrated marketing campaigns.Key Contributions:• Strategic Direction and Marketing Excellence: Lead the delivery of omnichannel marketing solutions, using data and analytics to meet diverse client needs. I support top-tier clients, including 20 of the top 30 US banks, leading FinTechs, and national retail brands, in achieving their business objectives.• Client Relationship Management: Build strong partnerships by prioritizing our clients' best interests. Strategically design campaigns, develop business cases, and optimize marketing budgets to ensure client satisfaction and loyalty.• Vendor Management: Oversee Deluxe's third-party print vendor relationships, managing a significant budget of $150 million. My strategic oversight and negotiation skills have led to streamlined procurement processes, enhanced efficiency, and substantial cost savings.Recent Achievements:• Banking Sector Success: Played a pivotal role in supporting a top 10 bank's checking acquisition goals, driving a 45% production lift over the client's aggressive annual targets through ongoing weekly and quarterly omnichannel programs. • Innovative Marketing Solutions: Led initiatives for three top 10 banks, achieving more than double the response rates seen in traditional marketing through mover trigger programs. • Minimizing Customer Attrition: Crafted and executed an omnichannel communication plan for a client undergoing a 20% branch network reduction, significantly reducing anticipated customer attrition by 67%. This strategic effort ensured customer retention and loyalty during a critical transition period.• Procurement Excellence: Directed procurement workstreams to achieve over $15 million in annual savings, markedly surpassing the goal by 400%. This accomplishment highlights expertise in strategic sourcing and vendor management, delivering unparalleled value to our organization.
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Vice President, First Manhattan Consulting GroupFmcg Direct Sep 2010 - PresentNew York City Metropolitan AreaProgram Management • Serve as the practice leader and primary point of contact for the firm's retail banking clients; collaborate daily with bank executives, credit bureaus, design agencies, print vendors, and specialists from other marketing channels• Lead the design, testing, planning, and implementation of omnichannel marketing campaigns for prospect and customer acquisition and utilization; manage and facilitate the production of all marketing campaigns (250+ per year; 4000+ engagements since 2010)• Drive consensus and gain approval from multiple stakeholders across banking organizations; demonstrate strong leadership and communication skills to move projects forward by achieving buy-in from key decision makers, often with varied points of view• Analyze bank data and conduct competitive analyses to better inform marketing offers and future opportunities• Author business cases that validate the profitability of our campaigns to inform decision makingCreative Development / Financial Management / Print Production• Design and implement A/B tests to optimize creative packages and maximize campaign ROI; work with the campaign reporting and analytics team to compile and review campaign performance• Oversee design and production teams to deliver targeted compelling messages that drive response• Serve as a brand guardian by ensuring that marketing communications are aligned with brand guidelines• Manage the team responsible for meticulous proofreading and coordination of extensive revisions from reviewers across multiple departments• Develop and maintain budgets and forecasts; source estimates from and negotiate with outside suppliers to ensure competitive prices• Procure print and lettershop specifications with full knowledge of the requisite print process; advise on the most suitable equipment and vendors for all campaigns -
Field Marketing RepresentativeUniversal Pictures Aug 2008 - May 2010Greater Philadelphia Area• Created relevant, timely, and unique marketing campaigns for Universal Pictures’ feature films that effectively and efficiently reached the college audience• Coordinated advance screenings and Q&A sessions for Universal’s films including FLASH OF GENIUS, THE EXPRESS, ROLE MODELS, FROST/NIXON, FAST & FURIOUS, THE FOURTH KIND, MACGRUBER, and GET HIM TO THE GREEK in theaters ranging from 250-1000 seats• Worked with on-campus media outlets to secure promotional ads, on-air giveaways, film features, previews, and reviews -
Summer Marketing AssociatePepsico May 2009 - Aug 2009Greater New York City Area• Conducted a deep dive competitive analysis of the unflavored enhanced water category, with a specific focus on the brand equity, benefit claims, and marketing plan of Coca-Cola owned SmartWater• Recommended and began to implement a strategic marketing plan for PepsiCo in regard to SmartWater and presented my recommendations to PepsiCo senior executives• Attended Propel staff meetings including brand architecture, grassroots marketing, and powder innovation meetings that enhanced my knowledge of the brand and the PepsiCo culture -
Market Research InternU.S. News & World Report Sep 2008 - Dec 2008Greater Philadelphia Area• Conducted U.S. News & World Report focus groups on the teen and college consumer markets to provide strategic advice and insights into college life• Collaborated with the team to develop and execute buzz-marketing and news-generating consumer promotions• Authored monthly teen and college trend reports for inclusion in U.S. News’ internal marketing research report -
InstructorKaplan Test Prep And Admissions Oct 2006 - Sep 2008Greater New York City Area• Certified to teach Kaplan Curriculum for the SAT, PSAT, ACT, LSAT, GMAT, GRE, ISEE & SHSAT standardized tests• Worked with over 100 students in both classroom and one-on-one settings in order to increase their test scores -
Summer Associate, Corporate CommunicationsPolo Ralph Lauren May 2008 - Aug 2008Greater New York City Area• Presented a 40-page luxury brand competitive analysis based on growth opportunities, brand extensions, competitive environment, global store openings, and sales initiatives• Created written materials, including press releases and pitch letters for the launch of the RUGBY e-commerce site -
Assistant To The Senior Vp Of Warner Bros. Records, PublicityWarner Brothers Records Jun 2006 - Sep 2007Greater New York City Area• Handled interviews, review requests, tickets, and credentials for Madonna’s Confessions on a Dance Floor World Tour• Organized in-store appearances for artists including The Goo Goo Dolls, Michelle Branch, and Santana and contacted local and national media outlets for possible interview opportunities• Created written materials, including press releases, media alerts, and pitch letters for artists including Madonna and Cher -
Assistant To The Senior Vp Of Video PromotionWarner Brothers Records Jun 2003 - May 2006Greater New York City Area• Wrote and submitted music video submission forms for Green Day and Paris Hilton to MTV Networks, BET, and FUSE• Organized artist interviews including Fleetwood Mac, Josh Groban, and Eric Clapton with secondary video shows (approx. 400), secondary cable outlets (approx. 10), and video pools (approx. 5)
Alexandra Moss Skills
Alexandra Moss Education Details
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Bachelor’S Degree -
High School Diploma
Frequently Asked Questions about Alexandra Moss
What company does Alexandra Moss work for?
Alexandra Moss works for Deluxe
What is Alexandra Moss's role at the current company?
Alexandra Moss's current role is Vice President at First Manhattan Consulting Group | Deluxe.
What is Alexandra Moss's email address?
Alexandra Moss's email address is am****@****mcg.com
What is Alexandra Moss's direct phone number?
Alexandra Moss's direct phone number is +134762*****
What schools did Alexandra Moss attend?
Alexandra Moss attended University Of Pennsylvania, Horace Mann School.
What skills is Alexandra Moss known for?
Alexandra Moss has skills like Competitive Analysis, Strategy, Segmentation, Product Marketing, Direct Marketing, Market Research, Creative Direction, Marketing, Marketing Strategy, Leadership, Management, Microsoft Office.
Who are Alexandra Moss's colleagues?
Alexandra Moss's colleagues are Gregg Warren, Jordan Koser, Gary Graeff, Brenda Anderson, Raye Anne Hurst, Chuka Igwe-Ejiofor Mba, Csm, Jenny Goulette.
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Alexandra Moss
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