Lifestyle, travel and fashion blog based in Atlanta, GA. Creating fun, engaging content for campaigns and ambassadorships for national brands like Estee Lauder, Roku, Veuve Clicquot, LG, Forever 21 and more.www.darlinginthecity.com

Contract role for Celebrez En Rose event. Built and oversaw influencer program for the Atlanta event comprised of 30 individuals assigned with creating & pushing out rounds of content to generate excitement and boost engagement with the brand, leading to higher impressions and ticket sales. Created monthly content calendars. Secured PR opportunities via local media placements and segments, social media and in-person engagements. Acted as a brand ambassador by creating original, hi-res content and promoting on personal social channels.

Conceptualize, host, and market metroplex wide events in one of Bumble’s top 10 cities. Create multiple events every month that empower women, foster community relationships, and business connections, as well as increase app downloads and engagement. Establish and manage partnerships with companies, local businesses and influencers.

Responsible for the following functions:• Creating promotional content for mailing out to health plan members• In charge of a program designed to monitor members with controlled substance abuse• Analyze data related to controlled substance abuse, emergency room overutilization, and members access to multiple providers for drug-seeking purposes • Present quarterly findings to senior leadership and corporate office• Developed press releases related to community events for Health Plan members

• Built partnerships with businesses and organizations while maintaining a social media presence• Created innovative promotional material attractive to student body• Executed informational presentations to on-campus organizations

• Assisted senior management with activities in marketing, pharmacy, and quality improvement departments• Created press releases for company’s events• Presented Health Plan objectives to attendees at annual health fair• Proposed and presented business case to corporate panel; awarded Certificate of Award for Best Business Case Presentation