Alexandra Avery Email and Phone Number

Plan, market and deliver high quality internal and external conferences and events for BT Financial group:o Venue bookings including attending site visits to ensure suitability of venue and alignment of venue look and feel with event expectations o Deliver high quality events in alignment with set financial budgetso Event schedulingo Develop and promote event marketing materials that increase event and brand awarenesso Invitation distribution and management of event registration processeso Coordination and management of speakerso Manage event logistics and operations including performing key onsite event contact roleo Stakeholder liaisono Coordinate technological requirements for live feed / recording of events and conferenceso Collaborate attendee feedback for continuous improvement of events and conferencesKEY EVENTS DELIVERED INCLUDE:• Planned the 300 PAX BT Securitor Convention16 event to be held in Perth in October 2016. Effectively collaborating with education partners and speakers in addition to ensuring the event is delivered in alignment with the $1m budget• Successfully planned and delivered the 1600pax BTFG Sydney employee Christmas party• Successfully planned and delivered the BTFG’s 2015 Panorama Adviser Road show held across Sydney, Melbourne, Brisbane, Perth and Adelaide• Promoted and managed events hosted by The Stella Network, an initiative developed by BTFG to promote and advance the careers of women within Financial planning. Effectively collaborated with the Head of The Stella Network to creatively design new event concepts and sponsored marketing content that successfully attracted new members to the Network

Planned, managed and delivered more than 60 different events per year:o Liaised with key internal and external stakeholders to brainstorm topics and speakers that aligned with contemporary global industry trendso Booked event venues which included performing site visits to ensure suitability of venue and alignment of venue look and feel with event expectationso Managed event budgetso Designed and distributed event invitationso Managed the 2015 Professional Conference Organiser (PCO) tender process which included briefing documents, reviewing proposals and budgetso Managed event operations which included liaising with PCO on venue logistics, partner programs and site registration logisticso Managed industry sponsored eventso Communications - liaised with Marketing Managers, Head of Sales and Key Accounts teams to deliver strategic communications to event attendees and delegates which included preparing pre and post event email communications, stand design, promotional items and marketing collateral, creating online app content and preparing information for e-brochureso Collaborated attendee feedback for continuous improvement of events and conferences• Assisted the Head of Marketing execute the 2015 National Brand campaign which included attending agency meetings, TVC filming and review, static signage design input and review and incorporating the campaign into IOOF’s sponsorship of Allianz StadiumKEY EVENTS DELIVERED INCLUDED:• Successfully organised and delivered IOOF’s Annual Advisor Roadshow held across Sydney, Melbourne, Brisbane, Perth and Adelaide managing a budget of more than $200k achieving a strong advisor attendance• Managed the Lonsdale and IOOF Alliances Annual Conference on a budget of more than $1m with 300pax. Successfully established strong relationships with Corporate Partners

• Coordinated between 2 and 4 client seminars per month which included overseeing venue logistics, speaker management, invitations, follow up communication and collating attendee feedback• Coordinated marketing and communication initiatives which included preparing a quarterly newsletter, website maintenance, mail management and organisation of marketing and promotional collateral