Alexandra Marr Email & Phone Number

United Kingdom

Monzie, Crieff, Perthshire

Refurbishment of 15 properties with the creation of six self catering cottages, and award winning Mill House B&B. Creation of brand. Passionate about local tourism and the unique offering in Perthshire.The estate also comprises of Monzie Joinery, Monzie Farms and Largo Walled Gardens.

London, England, United Kingdom

Founder of marketing and media relations consultancy. Extensive experience in tourism and lifestyle promotion in North America, UK and Europe.Clients include National Tourist Boards, National Trade Agencies, City and Regional destinations, Lifestyle Brands and HotelsRecent awards include:• PR Campaign of the Year - TravMedia awards 2023• Shortlisted Best Integrated Marketing Campaign - Covid Comms Award• Best Tourism Marketing Agency - International Travel & Tourism Awards• Best in Responsible Tourism - International Travel & Tourism Awards• Winners of the DARE ‘Campaign Challenges Award’• Awarded the inaugural Reginald Watts Prize for PR Insight• Winners of the CIPR Excellence Award ‘Arts, Culture or Sport Campaign’More information at www.welcometoAMA.com

• Management of North American office including all on-territory marketing campaigns for US and Canada, CRM program & databases for consumer, trade and PR• Creation and management of both US and Canadian website and worldwide Social Media channels • Worked closely with US and Canadian tour operators assisting them with new packages to Wales. Succeeding in introducing 13 major tours including Europe Express, Virgin Vacations, Air France and Go Today• Managed media relations program in the US and Canada and ensured a productive working relationship with VisitBritain and Welsh Assembly Government office on territory to maximise benefits for Wales• Negotiated with tourism and non-tourism partners in North America and UK to leverage financial and in-kind support. Huge success with one of the largest US apparel companies as well as airlines• Awarded outstanding performance in annual performance appraisal

• Managed media relations program increasing media coverage by two thirds to a total of $6.4 million (ad value) in print coverage and $26.3 million (ad value) for TV coverage• Managed CRM program writing e-newletters and managing distribution• Managed new website which was transferred from an agency to in-house• Managed department finances and administration

• Arrange individual and group press trips, recruit journalists and secure complimentary accommodation, transport and meals through partners• Assist Production companies, such as Vacation Challenge with shows and arrange itineraries for producers of programs such as Rick Steves' European Christmas• Write press releases, answer media inquiries and fact check articles encouraging writers to include our contact information• Manage the VisitBritain Travel Writing Awards, increasing entries by over 50% working with luxury travel and lifestyle partners for gift bags• Provide hands-on support to the team at events such as VEMEX and the annual press luncheon• Manage the administration and finance for the department

Certificate, Public Relations

Ba (Hons) International Business & Management