● Leads strategy and execution of health system partnership launches and co-marketing activities, including high-visibility executive events, resulting in increased brand visibility and stakeholder engagement.● Collaborates with global counterparts to harness cross-functional expertise, crafting market-specific portfolio positioning and go-to-market plans, effectively communicating the unique value proposition of the Enterprise Services portfolio for North America.● Fosters robust customer relationships with health system marketing teams across North America, serving as a trusted advisor to help ensure partner satisfaction and successful long-term collaboration.● Spearheads the creation of impactful marketing campaigns and sales enablement assets designed for a C-level audience, including press releases, presentations, case studies, thought leadership content, trade show strategies, and internal education resources.● Played a pivotal role in marketing during the extraordinary growth of the Enterprise Services business area, guiding its evolution from its early stages to its current status as an entity with a profound global influence on shareholder value.

• Responsibility for leading healthcare channel marketing strategy for the $600 Million+ incontinence, feminine care and baby diaper brands, with a team of direct reports.• Represented healthcare brand positioning through a multi-million dollar rebranding and SKU-rationalization initiative, positively transforming perceptions within the often stigmatized product category for both consumer and professional audiences.• Developed exclusive tools, clinical programs, acquisition campaigns and marketing materials, resulting in heightened loyalty and retention among home care, skilled nursing, and long-term care customers.• Orchestrated multidisciplinary efforts by fostering close collaboration with cross-functional teams, including product development, creative services, agencies, customers, and executive leadership.

● Oversaw end-to-end digital marketing strategy and execution for diverse B2B clients in the engineering, science, and technology sectors.● Specialized in crafting and implementing comprehensive digital solutions, including strategic digital planning, marketing automation, website design and development, email marketing, media planning and buying, SEO/SEM, social marketing, and business development.● Led cross-functional project teams, collaborating with programmers, media professionals, graphic designers, photographers, and external resources to deliver successful digital marketing campaigns.