Alexandra Meyer Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

▪ Built the full marketing infrastructure to support campaign execution, from processes down to marketing technology stack▪ Developed and launched multi-channel loyalty programs and generated additional 20% revenue stream for the organization▪ Executed and managed all marketing campaigns with tight deadlines for dealerships across the west coast representing brands like Ford, Lincoln, GM, Honda, Mazda, Nissan, Subaru and Volvo▪ Developed and maintained a consistently positive customer experience throughout campaign execution▪ Fostering a collaborative working relationships with all our dealership clients▪ Implemented strategic plans to increase brand awareness, customer loyalty and lead generation▪ Collaborated with cross functional teams such as sales, IT, independent contractors across variety of industries: software, data, design, automotive, print to execute campaigns ON TIME▪ Managed budgets and expenses to ensure they are within company guidelines▪ Analysed data to determine the effectiveness of marketing campaigns▪ Interviewed and selected vendors, consultants and external contractors according to budget and project scope ▪ Applied project management methods and techniques to develop and execute project plans, schedules, control points, risk assessment and monitoring, resource allocation and status reporting▪ Informed management of any deviations from the agreed scope, schedule, budget and quality and provided suggestions for how to bring the project back on track

Montreal, Quebec, Canada

▪ Supervised the performance of all Campaign Managers and lead the execution of marketing programs from start to finish, leveraged on internal support and drove collaboration ▪ Coordinated resources, provided project alignment and executed plans by dealership for Sales Reps at Ford, GM and Honda ▪ Analyzed customer insights, consumer trends, market analysis, and marketing best practices to support building successful strategies▪ Interviewed and selected all Campaign Managers, provided leadership, performance appraisals and produces 121 pages training material using Screensteps to increase efficiency and engagement in new hires

Montreal, Quebec, Canada

▪ Managed and monitored day-to-day operational and administrative activities of the Vice-President▪ Implemented the company’s first ever CRM system (Salesforce) and researched the best possible CRM based on interviews and budget, collaborated with external vendors and helped train Sales Reps on how to effectively use CRM system▪ Managed and updated the company’s ecommerce website and fostered online sales through online marketing initiatives▪ Liaised and coordinated with various departments for operational support activities of the company▪ Prepared sales reports and financial data on a monthly and quarterly basis and organized meetings and travel arrangements

Montreal, Quebec, Canada

▪ Acted as a key representative for various economic development agencies around the world▪ Facilitated the expansion of a pharmaceutical company in Sweden to the Alsace region in France ($1.2M expansion)▪ Analyzed and monitored expansion activities of companies and industries through in-depth research, media scanning, internet and financial reports▪ Completed B2B research interviews with Senior Corporate Executives and developed a sustained pipeline ▪ Conducted research on markets, products, competitors, and regulations to identify opportunities for growth▪ Actively followed up on marketing leads, understood customer business challenges and consulted with customers on solutions▪ Developed strategic partnerships with regional organizations to increase exposure for local businesses▪ Monitored economic indicators such as inflation rates, unemployment rates, and economic growth rates