As the owner of AMYT Media, I provide digital marketing and content creation services tailored to brands in the tourism, adventure, and experiential spaces. I work closely with clients like Ocean Enterprises, Southern California's premier dive shop, where I design and execute campaigns that boost brand engagement and drive conversions. My work spans strategic social media management, video content production, and storytelling, helping clients connect with audiences passionate about adventure… Show more As the owner of AMYT Media, I provide digital marketing and content creation services tailored to brands in the tourism, adventure, and experiential spaces. I work closely with clients like Ocean Enterprises, Southern California's premier dive shop, where I design and execute campaigns that boost brand engagement and drive conversions. My work spans strategic social media management, video content production, and storytelling, helping clients connect with audiences passionate about adventure and the outdoors. Show less

- Produces and manages all brand creative content- Develops social media strategy- Creates ad creative for paid media- Optimizes e-comm product pages and collections via Shopify- Coordinates company events, PR opportunities, affiliate program and influencer relations

- Oversaw staff of over 80+ running a dozen kayak tours daily, and full catalog of rental equipment in an ever changing ocean environment - Demonstrated strong problem solving abilities and exemplary customer service in both outdoor experience management and on the retail floor

- Mailed orders daily for online retail customers via Shopify, ShipStation, and Stitch- Managed retail shop inventory and maintained backstock organization- Provided exemplary customer service, ensuring customer satisfaction

- Guided marine life focused kayak and snorkel tours through the seven sea caves of La Jolla, CA

- Established Dickinson Campus Recreation on all social platforms, creating its brand, and a following of students and alumni - Designed media for events and promotions: posters, bookmarks, flyers, social posts and logos- Managed all outreach on behalf of the department, including monthly newsletters, advertising campaigns, and contests

- Served as a campus tour guide, chosen by the admissions staff to tour prospective students and their families around campus; displayed an honest and real image for the college

- Effectively increased L.L.Bean brand awareness to college students through social media marketing, on-campus events and promotions, advertisements, community tabling events, and club/organizational visits - Reported to management weekly with program progress, updates, insights, and questions - Ensured professional representation of the brand by closely following specific guidelines established by the Federal Trade Commission

- Worked directly with clients on email campaigns, design profiles, website building and competitive analysis- Created inbound marketing strategies using tools such as HubSpot, Pardot and Instapage

- Assisted marketing team by making recommendations for new art concepts, promotions and assuring that assets aligned with brand standards- Wrote and designed creative and relevant media for promotional use - Posted regularly on venue's social media platforms, publicizing events in both the restaurant and the music hall

- Interpret for medical staff during clinic visits during picking season- Aid migrant farmworkers in filling out health care paperwork in Spanish- Position was acquired in connection to college course "Spanish for Health Professions"