Responsible for leading all media planning, buying and media reporting activity. Client-facing role that collaborates on short and long-term strategic objectives and executes end-to-end media campaigns. Analyzes campaign performance and provides optimization recommendations as well as comprehensive campaign reporting. Manages partner agency relationships and communications and maintains budget and invoicing documents.

Manage media budgets ranging from $100K to $1M, optimizing spend across traditional and digital channels to achieve campaign KPIs. Develop and execute strategic media plans for a diverse portfolio of clients across various industries, ensuring alignment with brand objectives and target audience profiles. Utilize media planning tools and industry resources to gather insights and support data driven recommendations. Create and maintain detailed media flowcharts, insertion orders, and campaign performance reports for clients and internal stakeholders

Manage and optimize programmatic advertising campaigns across multiple Demand Side Platforms (DSPs) including Google DV360, The Trade Desk, and Basis. Execute end-to-end campaign setup, including audience segmentation, inventory selection, bid management, and creative trafficking. Utilize first and third-party data to create custom audience segments and implement advanced targeting strategies across display, video, native, and audio channels. Monitor campaign performance in real-time, making data-informed optimizations to improve efficiency, reduce ad fraud, and maximize ROI.

Client-facing role responsible for digital strategy and campaign analysis. Establish KPI’s and optimize channels in order to reach client’s objectives. Monitor campaigns to ensure they are performing well and look for new vendors/digital tactics to help run a successful campaign. Experience working with multiple digital channels including: social, online audio, online video, programmatic display, etc.

Planned and negotiated traditional media buys including radio, TV, print and outdoor. Monitored buys to ensure that the client received ordered spots/rating points; in cases where make-goods were required I would negotiate with the vendors to get appropriate placement values. Placed media buys in many markets including top 10 ranked DMA areas to unrated rural markets.

Planned and negotiated local Saint Louis traditional media buys for clients in various industries such as: Automotive, Education, and Healthcare. Worked with Account Executives to ensure client buys match objectives and consumer targets.

Prepared traffic instructions for media vendors and effectively communicated creative rotation to make sure the correct creative runs for the campaign. Compiled monthly billing invoices for multiple clients reconciling any discrepancies to make sure the client approved ordered media is what is billed. Verified media orders by going through spot logs to match ordered placements to run placements.

-Enter radio broadcast orders -Prepare business and research reports-Enter traffic instructions for multiple clients-Reconcile invoices with clients-Facilitate between Sales, Production, and Business offices

-Assist Media Team with National and Local Media buys-Reconcile discrepencies with media vendors-Buy radio schedules in national markets-Arrange remotes for National client in multiple markets