Alexandra Oke Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

At Australia Post, I manage an SEO-led editorial calendar for our community and retail blogs, pursuing an ambitious agenda to fundamentally uplift the way in which Australia Post uses written content. As well as leading the strategic direction of the blogs in alignment with the broader digital content strategy, I consult on campaigns, provide copy for scripts and in-store material, and work hard to ensure that agencies deliver the brand narrative in a manner that connects with customers’ hearts… Show more At Australia Post, I manage an SEO-led editorial calendar for our community and retail blogs, pursuing an ambitious agenda to fundamentally uplift the way in which Australia Post uses written content. As well as leading the strategic direction of the blogs in alignment with the broader digital content strategy, I consult on campaigns, provide copy for scripts and in-store material, and work hard to ensure that agencies deliver the brand narrative in a manner that connects with customers’ hearts and minds. Show less

London, England, United Kingdom

Domestic & General is the UK’s leading provider of specialist warranty and insurance services. As an integral member of the Digital Creative team, I produced content that helped to establish the brand’s online presence and transform the way customers interacted with services. With a strong emphasis on user research and data, I led Domestic & General’s on-page SEO strategy and developed optimised copy for the brand’s online journeys, as well as for client partners like John Lewis, EDF Energy, LG… Show more Domestic & General is the UK’s leading provider of specialist warranty and insurance services. As an integral member of the Digital Creative team, I produced content that helped to establish the brand’s online presence and transform the way customers interacted with services. With a strong emphasis on user research and data, I led Domestic & General’s on-page SEO strategy and developed optimised copy for the brand’s online journeys, as well as for client partners like John Lewis, EDF Energy, LG and Sky Show less

London, England Metropolitan Area

After wrapping up my contract at Greenlight Digital, I pursued full-time freelance copywriting. During this time, I was hired to manage large-scale content projects for Selfridges and Net-a-Porter and produced written content for Pfizer, Reckitt Benckiser and a number of small to medium-sized businesses across Australia and the UK.

London, United Kingdom

As Lead Copywriter, I was responsible for overseeing a team of copywriters to develop and execute content for Greenlight Digital's portfolio of clients. As a senior member of the department, my primary tasks included managing resources and budgets, approving proposals and Statements of Work, facilitating training and development, conducting appraisals, and setting objectives for my direct reports.Working with strategists, I helped to identify and create SEO-led content… Show more As Lead Copywriter, I was responsible for overseeing a team of copywriters to develop and execute content for Greenlight Digital's portfolio of clients. As a senior member of the department, my primary tasks included managing resources and budgets, approving proposals and Statements of Work, facilitating training and development, conducting appraisals, and setting objectives for my direct reports.Working with strategists, I helped to identify and create SEO-led content opportunities for new and existing clients, often presenting ideas in client-facing pitches. Drawing on my experience as an accomplished copywriter, I was responsible for proofing, editing, and approving all written work to ensure successful results – including onsite copy, localisation projects, data-driven campaigns, blog, outreach, and digital PR. With strong skills in project management, I spearheaded major content projects that often involved the recruitment and onboarding of freelance writers. Show less

New City, New York

London, United Kingdom

I joined the team at BS&T Digital Ltd as the Digital Content Specialist to work solely for the world's leading guided touring company, Trafalgar, and its sister brand, Costsaver. Among a myriad of duties, I produced all written and visual content across a range of owned channels including website, blog, CRM, social, email, and digital PR. I singlehandedly produced the brand guidelines for both Trafalgar and Costsaver and worked beside the CMO, Head of Digital Marketing, and Content Director to… Show more I joined the team at BS&T Digital Ltd as the Digital Content Specialist to work solely for the world's leading guided touring company, Trafalgar, and its sister brand, Costsaver. Among a myriad of duties, I produced all written and visual content across a range of owned channels including website, blog, CRM, social, email, and digital PR. I singlehandedly produced the brand guidelines for both Trafalgar and Costsaver and worked beside the CMO, Head of Digital Marketing, and Content Director to ensure the overall visual identity of the brands’ digital properties was always of the highest standard.I also led a number of major digital content projects and maintained a road map of scheduled updates to ensure relevance and impact. Testing placement and types of content across the site to determine best-performing solutions was a regular undertaking, while also spearheading frequent content reviews to establish opportunities for improvement. Working closely with the regional marketing teams, I supported their local programmes and initiatives through the creation of attractive and engaging landing pages, paid and organic social assets, video, and blog posts. Show less

London, United Kingdom

As the Content Specialist at Topdeck Travel and sister brand, Back-Roads Touring, I created and owned the brands’ TOV through all consumer and trade material, provided inspirational and actionable copy across multiple channels and led the production on an unprecedented number of print and digital brochures, supporting the largest revenue stream for the company globally.Working with videographers, bloggers and influencers, I also managed the planning and execution of content capture… Show more As the Content Specialist at Topdeck Travel and sister brand, Back-Roads Touring, I created and owned the brands’ TOV through all consumer and trade material, provided inspirational and actionable copy across multiple channels and led the production on an unprecedented number of print and digital brochures, supporting the largest revenue stream for the company globally.Working with videographers, bloggers and influencers, I also managed the planning and execution of content capture campaigns. This involved various aspects of video production—from sourcing talent and developing storyboards to coordinating shoot logistics and filming on location around the world. Show less

Melbourne, Australia

Sydney, Australia

Sydney Area, Australia

Collingwood, Melbourne

Intro To Film Production

Adobe Cs Basic

Effective Search Engine Marketing

Bachelor Of Arts Journalism, Journalism

Successfully completed units in: - Online Journalism - Environmental Journalism - Radio and Television Journalism - Media Law - Editing

Successful Completion Of Vce

- Highest study score of the year level in Media Studies - Equal highest study score of the year level in Literature - ENTER score of 91.10