Alex Pacheco Email & Phone Number

Toronto, Ontario, Canada

• Brand Management: I am the point person on all things Brand related, and assist other team members from GAM’s global offices on correct usage & interpretation of the brand standards for GAM, PH&N Institutional and RBC iShares.• Accessibility: Spearheaded the implementation of accessibility standards using new software and processes, to meet GAM’s goals both legally and as a good corporate citizen. • Wrike: Managed to rollout of Wrike to GAM globally, and continue to provide support to users across GAM, in order to increase productivity, efficiency & collaboration between teams. • Project Management: Responsible for project intake and tracking of all studio projects, setting milestones, allocating staff and establishing priorities for an internal team of 5 graphic designers, including one direct report.• Creative Design: In addition to studio management I contributed to the creation and development of much of the marketing material that the Studio produces, including thought leadership pieces, marketing collateral, decks, web content, etc.

Toronto, Canada Area

• Manage project intake and workflow for a team of 5 graphic designers. Responsible for scheduling, resourcing and ensuring on-time delivery of design and marketing projects. • Act as the liaison between requestors and the studio in order to manage projects from conception through to completion, while providing a high level of customer service.• Project management of marketing campaigns and other initiatives such as the current global rebranding of RBC GAM.• Art direction of junior designers and new staff to ensure brand standards are adhered to and creative execution is in line with a project's objectives

Toronto, Canada Area

• Developed the procedures, processes and systems necessary to create a full service in-house design department, reducing the need to outsource production, resulting in increased efficiency and reduced costs.• Responsible for conceptualization, design and execution of print and online marketing, advertising and communications materials for RBC Global Asset Management, PH&N Investment Management, PH&N Investment Services and BlueBay Asset Management.• Day-to-day project management ensuring delivery of bilingual print and digital design concepts.• Effective communication with colleagues and project stakeholders to make sure client needs are understood and complex conceptual ideas are clearly conveyed.• Ensure brand standards are adhered to in all channels, ensuring brand consistency and positive brand image.• Sound judgement and strong decision making capabilities while under pressure.• Coach and mentor junior designers and summer students.

Toronto, Canada Area

Provide graphic design, art direction, image manipulation and print production services to clients in a variety of sectors including financial services, municipal government, tourism, education, legal services and more. Am Art Director of record at Simply Stated Solutions (www.simplystated.ca)

Toronto, Canada Area

• Successfully completed design projects for major clients including Dundee Wealth, Dynamic Funds and Scotiabank.• Design and production of marketing materials for advisors and clients, including reports, brochures, sales kits, event collateral, advertisements and presentations.

Toronto, Canada Area

• Managed the print production process including vendor selection and budgeting, in addition to graphic design, thereby providing end to end production of internal and external marketing and communications materials, including the annual report.• Collaboration with a wide range of stakeholders across the enterprise ensuring delivery of accurate, high quality, time-sensitive publications on time and on budget.

Toronto, Canada Area

• Developed the creative strategy for, and executed the production of, all marketing and communication materials used to promote OMER’s new investment product line, whose sales exceeded $40 million in the first few months after launch.• Winner of the International Association of Business Communicators (IABC) Gold Quill award for communications materials related to the AVC product launch.

Directed the rebranding of the OBA to bring a strong, fresh and cohesive look to their internal and external communication materials, including the design of the bimonthly magazine “Briefly Speaking”.

• Designed, art directed and managed the production of all G.A.P’s annual travel catalogues in multiple language and partner versions, a 1.5 million dollar project. • Executed design concepts for all advertising and collateral including brochures, flyers, posters and tradeshow banners. I also maintained brand integrity across several international offices, and was responsible for selecting and managing photographers and freelancers.

Responsible for creative concepts, art direction, layout, design and production for a diverse array of fashion and giftware catalogs with sales of up to $40 million each, as well as for collateral projects including ads, posters, brochures and press kits. Experienced at directing freelancers, stylists and photographers. Major successes include the redesign of the MaggiB handbag catalog, whose sales then doubled compared to the previous year.

Taught a variety of subjects including Page Layout (QuarkXpress), Photoshop, Illustrator and MS Office. Created a curriculum and assignments which emphasized graphic design fundamentals and typographic principles. Sat on the advisory board of the Digital Photography program.

Responsible for retouching, color correction and digital manipulation of all in-house catalog photography in addition to quality control of all outsourced photography. Propped and styled products at photo shoots and art directed external photography.

Designed and produced numerous educational and lifestyle CD-ROM software titles. Involved in interface design as well as content creation, resulting in the acquisition of information architecture skills in addition to design expertise.

Portrait photographer in a fast-paced and unpredictable environment. Named employee of the month in recognition of my commitment to customer service.

Diploma, Digital Web Design / Multimedia

Diploma focussed on web design using XHTML, CSS, Dreamweaver and Flash.

Diploma, Computer Graphics

Ba, Image Arts