In my role as the Head of Social & Influencer Marketing, I drive growth and development for all social media channels across the Lifecycle Marketing brands, including:- Emma's Diary (www.emmasdiary.co.uk) – a multi-channel programme for expectant and new parents, - Families Online (www.familiesonline.co.uk) – a news & events website for parents of children 2-12 y.o.- Health Professional Academy (www.healthprofessionalacademy.co.uk) – an e-learning channel for healthcare… Show more In my role as the Head of Social & Influencer Marketing, I drive growth and development for all social media channels across the Lifecycle Marketing brands, including:- Emma's Diary (www.emmasdiary.co.uk) – a multi-channel programme for expectant and new parents, - Families Online (www.familiesonline.co.uk) – a news & events website for parents of children 2-12 y.o.- Health Professional Academy (www.healthprofessionalacademy.co.uk) – an e-learning channel for healthcare professionalsI manage a team of three and two retained PPC and social agencies. My responsibilities include:- Lead the development of all social media content and influencer activity- Oversee implementation of all Emma’s Diary, Families and Mum & Baby Academy in-house and client campaigns, owned, earned and paid• Drive innovation by testing new channels, features, tools, content and campaign ideas, and take action following analysis of the social media insights to constantly improve results• Identify commercial opportunities and develop social media campaign packages for existing and prospective clientsAdditionally, I oversee the Parent Squad, Emma’s Diary’s bustling and fast-growing micro-influencer community, consisting of 10,000+ parents across the UK. Show less

• Managed Hitachi America’s social media strategy and engagement programs • Contributed to development and implementation of the larger digital media strategy• Wrote and edited website and social media content• Defined and managed digital and social media metrics and prepared reports• Worked closely with vendors, who acted as Hitachi America’s digital support team • Collaborated with Hitachi Group companies’ communications and digital marketing managers on various… Show more • Managed Hitachi America’s social media strategy and engagement programs • Contributed to development and implementation of the larger digital media strategy• Wrote and edited website and social media content• Defined and managed digital and social media metrics and prepared reports• Worked closely with vendors, who acted as Hitachi America’s digital support team • Collaborated with Hitachi Group companies’ communications and digital marketing managers on various promotional initiatives and made sure they adhered to Hitachi’s global branding guidelines• Served as speechwriter and editor for senior executives across Hitachi Group inclusive of business presentations, internal communications and media training• Wrote and edited press releases, case studies, video content and other marketing communications Show less

• Created original content• Managed, edited and published daily web content • Initiated SEO and link building strategies• Managed online community and social media outreach

In my role as a Social Media Manager, I managed all things social at Brand Building Communications, a New York based boutique lifestyle communications agency, overseeing both strategic planning and day-to-day activation of client campaigns.During my 5+ years at Brand Building, I worked with a diverse portfolio of clients, ranging from consumer product companies (L'Oréal Paris, Bausch & Lomb, several Mars Chocolate brands) to non-profits (Charity: water, Here's Life Inner City, MedWish)… Show more In my role as a Social Media Manager, I managed all things social at Brand Building Communications, a New York based boutique lifestyle communications agency, overseeing both strategic planning and day-to-day activation of client campaigns.During my 5+ years at Brand Building, I worked with a diverse portfolio of clients, ranging from consumer product companies (L'Oréal Paris, Bausch & Lomb, several Mars Chocolate brands) to non-profits (Charity: water, Here's Life Inner City, MedWish) and online-based properties (LifestyleMirror.com, Fancast.com, etc.)My responsibilities included:• Managing projects from inception through completion• Liaising between clients, creative, development and other departments • Developing strategic, creative ideas for upcoming campaigns and New Business• Directing the social media team in efforts to coordinate, plan and execute social media campaigns for clients• Conducting ongoing social media research and share best practices and knowledge across the business• Managing development of all client status reports Show less

Served as a Public Relations Intern at The Rosen Group, a small New York City-based public relations firm specializing in publishing and public affairs. Worked intimately with all aspects of of the public relations process and performed a wide range of responsibilities of an entry-level staff member.

Wrote feature articles, four of which were published, contributed to the 2006 Corporate Travel 100 issue, performed research, information-gathering and fact-checking, and proof-read a wide range of written materials.

Started as an Editorial Intern and after three months of work was promoted to a full-time position. Wrote hard-news and feature articles, created and edited the teen page, and managed two interns.