Alexandra Peters-Hepburn Email & Phone Number

Use data segmentation and analytics with interpretive thinking to assess existing fundraising methods and segments and make recommendations for improvement.Use database query, export, and reporting tools to segment, extract, manipulate, analyze, visualize, and report data, trends, and patterns. Key focus will be on applying data mining techniques to identify opportunities to increase annual revenue and maximize solicitation strategies. Data sources will primarily be Raisers Edge or Tessitura.Track and report on the effectiveness of various strategy implementations among different segments of Membership to optimize business outcomes.Generate direct mail, email, and social media distribution lists and tracking IDs from Raiser’s Edge and Tessitura.Work with other teams to ensure the accuracy in the data transmitted.Coordinate with Information Technology on meeting structural data needs and closing current reporting gaps.

Recruits, trains, and leads a team of Mangers and Supervisors that oversee the frontlines staff.Ensures Management and frontline staff's understanding of Membership benefits and yearly financial goals. Created staff training program for over 70 staff members.Liaison between Institutional Advancement and Guest Services, in charge of upholding and updating business practices in order to provide the best service to members.In charge of manual writing and documentation for onsite membership salesReports on Membership KPIs for the Onsite teamAssists the Senior Associate Director in updating Standard Operating Procedures

Greater New York City Area

PromotedPart of "Power User Group" involved with software conversion/maintenance project for Museum ticketing system, Test case writer in 12 month User Acceptance Testing, provided pertinent excel spreadsheets for record keeping.Involved in the technical development of an expanded customer relations module,Provided documentation for changing business practices, manages manual writing for the Membership Onsite Sales Department.Oversees a team of supervisors, who handle all Membership operational issues (staffing of front-of-house representatives, membership recruitment, and customer service)

Membership Onsite Sales

PromotedOversaw public relations, staffing, and training of staff at Membership desks throughout the Museum. Insured efficient service to members and proper cash handling in accordance with AMNH policies.Provided reports and analysis of Membership Onsite Sales.Included in meetings with Assistant Directors to discuss new business practices, as well as financial goals.

Greater New York City Area

Administered the daily activities of the Membership office: answered email inquiries, coordinated integration of reports and exports from the membership database, made corrections to member records as needed.Assisted the manager in the disbursement of publications and communications to the general membership,as well as promotional and fulfillment materials.

2 time Audelco Award nominee