Zizzlelab creates Interactive games for future inventors aged 3-8. Our first app Zizzle Inventions lets kids tinker with amazing inventions, learn STEM foundations and smash STEM related gender stereotypes along the way.

FLIK is a community hub for female founders/leaders and apprentices to connect. Founders can take on apprentices in a meaningful project in their business, and help them gain valuable skills. Apprentices train alongside female founders and leaders to prepare themselves to be the next wave of change-making entrepreneurs. Together, we are taking action to advance women’s entrepreneurship, globally.

Art directed the redesign + relaunch of the iconic Canadian Tire Catalogue. Developed concepts to address Canadian Tire's product-specific strategic needs while elevating the brand and creating inspiring, value-added content for consumers. Oversaw a team of designers alongside the Creative Director in producing 400 pages of content per Issue while meeting extremely tight production deadlines. Art directed photography in studio and lifestyle images at various… Show more Art directed the redesign + relaunch of the iconic Canadian Tire Catalogue. Developed concepts to address Canadian Tire's product-specific strategic needs while elevating the brand and creating inspiring, value-added content for consumers. Oversaw a team of designers alongside the Creative Director in producing 400 pages of content per Issue while meeting extremely tight production deadlines. Art directed photography in studio and lifestyle images at various locations.The catalogue was delivered to 12 million households and resulted in a 200% increase in weekly online sales as well as overall increases in category-specific sales.Awards:Gold, Canadian Marketing Awards, Incite 2016Short List/Finalist:2016 Media Innovation awards, Best Use of Content, Best in Consumer Engagement2016 Pearl Awards, RetailCanadian Tire was also a finalist and recipient of several awards for the Wow Guide such as Finalist in the PWC Vision to Reality Award and Finalist, Digital Transformation Awards. Show less

Conceptualized and implemented outstanding creative solutions for internal and external clients of Rogers Strategic Creative. Collaborated with a variety of sales and strategy teams within Rogers Publishing to brainstorm print and digital solutions to pinpoint and transcend client objectives. Notable Brands include Revlon, Elizabeth Arden, Target, Walmart, Essie, Quaker, Today's Parent, Maclean's, Chatelaine and more. Played a key role within the 2015 Rogers Re-branding team, which… Show more Conceptualized and implemented outstanding creative solutions for internal and external clients of Rogers Strategic Creative. Collaborated with a variety of sales and strategy teams within Rogers Publishing to brainstorm print and digital solutions to pinpoint and transcend client objectives. Notable Brands include Revlon, Elizabeth Arden, Target, Walmart, Essie, Quaker, Today's Parent, Maclean's, Chatelaine and more. Played a key role within the 2015 Rogers Re-branding team, which spanned research, ideation, and visual language development. Notable accomplishments include an overhaul and redesign of the Rogers retail brochure system and establishing benchmarks for internal communications materials. Show less

• Headlined a full re-brand resulting in significant engagement and enrolment increases internationally. • Developed brand guidelines for internal and external partners• Established a photo library of 10K images to support print and online marketing campaigns. • Art directed photo-shoots, conducted model selection and location scouting. • Developed campaign concepts with a team of designers, copywriters and marketing executives to produce world-wide and country specific… Show more • Headlined a full re-brand resulting in significant engagement and enrolment increases internationally. • Developed brand guidelines for internal and external partners• Established a photo library of 10K images to support print and online marketing campaigns. • Art directed photo-shoots, conducted model selection and location scouting. • Developed campaign concepts with a team of designers, copywriters and marketing executives to produce world-wide and country specific marketing campaigns• Designed magazine ads, street campaign ads, websites, landing pages, E-shots and flash banners • Provided mentorship and collaborated with an international team of designers Show less

• Recipient of the 2009 Ted Rogers Innovation award for Process Improvement • Collaborated with Magazines Canada to create a national brand identity for the first of it's kind AdDirect SendMyAd portal. Aided in the quick industry uptake through branded supporting documents, ads and web materials• Redesigned and coded the Rogers digital ads website to improve customer experience • Streamlined internal communication by developing internal contacts website • Coordinated… Show more • Recipient of the 2009 Ted Rogers Innovation award for Process Improvement • Collaborated with Magazines Canada to create a national brand identity for the first of it's kind AdDirect SendMyAd portal. Aided in the quick industry uptake through branded supporting documents, ads and web materials• Redesigned and coded the Rogers digital ads website to improve customer experience • Streamlined internal communication by developing internal contacts website • Coordinated prepress to ensure timely and accurate production for AIRMILES and UR magazines Show less

Assisted in the processing of ad material, ad tracking, magazine sizing and pagination, resolving client issues and special projects as needed.

• Created advertising materials for books based on cover art• Developed identity and signage for the Harlequin Writer's Conference