Opened Laurel Bakery in April 2024 and Cafe Mado in May 2024, subsequently managing both establishments.

Oversaw creative strategy for L.A. Times Studios brand partnerships. Responsible for building out our branded video practice in addition to overseeing strategic direction and ideation for digital experiences. Clients included: Southwest Airlines, Netflix, Target, TUMI, CBS Interactive, Korea Tourism, United Airlines, USA Networks, Pernod Ricard, Sub-Zero & more.

Wine consultancy offering personal sommelier services, including private wine buying & virtual tasting events. Led corporate tasting events for clients such as Snap Inc. and Deloitte Consulting.

Solo backpacking through Southeast Asia.

Led the West Coast Brand Strategy team, responsible for the creative strategy and development of all multi-channel integrated marketing programs for brand partners. We engineered innovative and successful marketing programs from $150K to $15M in scale on behalf of Fortune 500 brands, startups and agencies, such as Airbnb, Allbirds, Amazon/Studios, Clorox, Disney, Dr. Pepper Snapple Group, Hyundai, Netflix, NBC Universal/Universal Studios, Nike, Nordstrom, REI, Samsung, SC Johnson, STARZ, Toyota, Uber, Zillow and more. As Director, I specialized in large scale and non-traditional/first-to-market programs and worked closely with our CEO & executive team to develop and launch new ad products. I also directly managed and mentored a team of Strategists.