In this role, I have managed a diverse range of visual content projects. My key responsibilities include:- Editing and refining long and short-form video content for social media platforms and the company’s app, ensuring high-quality and engaging visuals that resonate with diverse audiences.- Creating and optimizing compelling thumbnails for social media channels, and designing various visual assets for e-commerce initiatives to drive brand consistency and enhance user engagement.- Collaborating closely with cross-functional teams across countries to develop cohesive content strategies and align on creative goals and deliverables.- Utilizing editing software to produce content while adhering to the brand’s assigned editing style and treatment. Applied and studied various techniques and effects, including dynamic transitions and design elements, to maintain brand consistency. Continuously explored new methods to refine the editing process and deliver engaging workout videos that resonate with the audience while upholding brand integrity.- Researching and integrating current social media and design trends into video content and graphics, ensuring the brand’s visual presence remains fresh and relevant.

I have been immersed in a variety of visual content projects, leveraging my skills to enhance both video and photographic assets. My key responsibilities include:- Moodboard Creation: Developed moodboards to set visual direction and maintain thematic consistency for product photography, aligning with creative goals and brand identity.- Storyboard Development: Created storyboards for short-form video content, providing a clear visual guide to ensure compelling and cohesive narratives.- Photography Project Management: Led or co-assisted photography teams, overseeing shoot organization, shot list accuracy, and visual quality to ensure high standards.- Video Production and Editing: Directed video shoots and edited content for social media and various brands, tailoring strategies to different brand identities and industry needs.- Brand and Industry Exposure: Worked with diverse brands across beauty, service, and retail sectors, adapting creative approaches to meet industry-specific trends and requirements.- Project Management and Styling: Managed select product photography projects, including styling and ensuring adherence to shot lists and quality standards.- Cross-Functional Collaboration: Coordinated with design and production teams to develop and implement cohesive content strategies, ensuring effective project execution.- Trend Research: Researched and applied current design and production trends to keep content fresh and relevant.