As Co-Founder and Chief Marketing Officer some of the key tasks I focus on within the business are:-Create all brand content for social, email marketing, website & online ads-Track, Analyze & Optimize for all marketing KPIs-Manage marketing budget and implement plans across multiple channels & platforms-Lead influencer marketing initiatives

My role at Tagger was to grow and manage the Canadian business in it's entirety, selling Influencer Marketing software to brands & agencies across Canada. This included prospecting, presenting & supporting adoption of the tool.

Assisted mid size and large enterprise business in retail media planning & execution on major retailers such as Walmart Canada, Costco, Target, and Best Buy. This mainly consisted of advising and selling based on optimal placements at a sku level and monitoring for optimizations to drive conversions on ad spend.

My role was to drive and manage influencer business via Cue Digital who owned Canadian rights to Tagger. This included the selling of software as a service tool and selling managed service campaigns to brands & agencies.

Managed various digital marketing campaigns for Citibank retail and credit card lines of business out of New York, and Citi Retail Services out of Chicago.

My role involved managing 7 different social media platforms, issues management, and assisting others on the Premier of Alberta's communications team. This often involved assisting with media requests, media availabilities and interviews.

This role provided assistance to member of Legislative Assembly of Alberta with various research needs, and communication with constituents.

Communicated with constituents to help resolve issues that fell under provincial jurisdiction

This role consisted of gathering, editing and laying out stories for a monthly, locally distributed publication.