• Provide best in class operations support for 7 sales directors, across 13 clients, and over $10M of yearly revenue• Collaborate cross-functionally with Solutions, Tech, Sales, and Commercialization across multiple products and channels including traditional in-store, OMNI, BV, Shoppable Media/E-commerce, All Outlet Rewards, Out of Home, Placed Based media, Price Promoter, and Circular Personalizer• Work in multiple different systems and platforms including Catalina Media Platform… Show more • Provide best in class operations support for 7 sales directors, across 13 clients, and over $10M of yearly revenue• Collaborate cross-functionally with Solutions, Tech, Sales, and Commercialization across multiple products and channels including traditional in-store, OMNI, BV, Shoppable Media/E-commerce, All Outlet Rewards, Out of Home, Placed Based media, Price Promoter, and Circular Personalizer• Work in multiple different systems and platforms including Catalina Media Platform, Beeswax, CAMEO, LMC, and SalesForce• Confirm the client’s objectives, determine all setup requirements across multiple channels and products, and translate the client’s expectations and requirements to the appropriate execution team(s)• Act as primary point of contact for my Sales teams for any pre-sale channel and product questions to educate on how specific products work, what our capabilities are, and help them test as needed for future programs• Co-ordinate with clients post-sale to help them understand what specs are needed for campaign setup, and assist them with any questions on the campaign, or spec collection process• Follow the program through its setup to ensure the execution team(s) have everything they need, all questions are answered, all needed specs are accurate and available, and the program starts on time• SME for CDM team for Shoppable Media/E-commerce with both SmartCommerce and Valassis• Actively participated in the AMP & CAMEO SME Sessions with the Platform Owner to answer questions related to user stories for Audience Management Platform (AMP), provide insight on business value for various features, give user experience feedback, and share ideas for the future audience experience• Created dynamic timelines for multiple channels and products on both retail and CPG to assist the CDMs in communicating timelines and start date expectations Show less

• Estimated in-store & digital programs per Sale’s request, including UPC list creation in LMC, running all reports needed in Insights, building out the program estimate, and completing the Digital Designer in Excel, Digital Audiences in Cameo, and SOW for all digital offers• Created a tool for program management using Excel Macros to automate all formulas, provide warnings about potential issues, and combine digital and instore reporting for an overall view into program health which… Show more • Estimated in-store & digital programs per Sale’s request, including UPC list creation in LMC, running all reports needed in Insights, building out the program estimate, and completing the Digital Designer in Excel, Digital Audiences in Cameo, and SOW for all digital offers• Created a tool for program management using Excel Macros to automate all formulas, provide warnings about potential issues, and combine digital and instore reporting for an overall view into program health which reduced daily program management task time from 4 hours to 15 minutes. • Coordinated and ran the Meijer sales and analytics weekly meeting to manage our analytics team’s pipeline and assist them in prioritizing requests which reduced result turnaround time from 1+ months post latest redemption to 1-2 weeks latest redemption• Created and maintained a strike rate tracker for ID based offers which helped us understand the full effect of COVID shopper behavior on the strike rates for our programs. This allowed us to adjust our estimation and devise better program management plans for programs that were not projecting to budget due to the lower COVID strike rates• Participated in the time tracking study to help better understand time and touch on programs and thereby understand team capacity and resourcing and later collaborated to create summary charts to help pinpoint variances in task time and capacity• Assisted the training team in on-boarding the retail team onto SalesForce by creating training videos, process documentation, and assisting in the live training of Retail Sales, Sales Support, BAMs and CSs in Salesforce process and workflow• Assisted the Albertsons account in risk mitigation by creating a tool to remove spaces from PLUs, which was previously a manual process saving at least 52 hours yearly in task time• Developed a tool to check and validate the accuracy of SUC barcodes for the WAGs team resulting in decreased time and touch, and mitigating possible errors Show less

• Acted as project manager, handling the coordination of all contracted programs under my sales directors including planning the setup of the contracted program, coordinating the creative process between the client, myself, and our creative team, confirmed the program is 100% accurate, and synchronized the implementation of all above events to ensure the program went to market on time• Created any cameo needed for execution, including any LMC lists needed to complete the… Show more • Acted as project manager, handling the coordination of all contracted programs under my sales directors including planning the setup of the contracted program, coordinating the creative process between the client, myself, and our creative team, confirmed the program is 100% accurate, and synchronized the implementation of all above events to ensure the program went to market on time• Created any cameo needed for execution, including any LMC lists needed to complete the campaign• Managed all programs on a daily basis to ensure program printed as expected and reached it’s distribution budget in accordance with the program intent• Acted as a Diary SME, VMR SME, and CMP SME Show less

• Lead the day-to-day management of people and process using Lean Management approach, communicated and managed performance of the process and people through daily, weekly and monthly metrics, and ensured compliance of process.• Lead team of 15 individual contributors to deliver flawless media campaign implementation and management within specified deadlines• Made sure the team was properly trained on job responsibilities, process and Performance Excellence methodologies• Used daily… Show more • Lead the day-to-day management of people and process using Lean Management approach, communicated and managed performance of the process and people through daily, weekly and monthly metrics, and ensured compliance of process.• Lead team of 15 individual contributors to deliver flawless media campaign implementation and management within specified deadlines• Made sure the team was properly trained on job responsibilities, process and Performance Excellence methodologies• Used daily management metrics and control charts, conducted fact-based analysis of current state, analyzed and derived insights on value stream metrics, and took appropriate action as needed• Continuously improved the metrics captured• Ensured the team adhered to quality measures. When quality gaps were identified, I collaborated with peers to propose risk mitigation plans to leadership• Drove research and resolution of any issues, utilized Performance Excellence methodologies/tools to identify root cause, and followed all SLAs on issue escalation and resolution• Acted as project manager in the development, execution and implementation of departmental and organizational strategies, process improvements, goals and projects• Collaborated with peers to develop recommendations for integration of key business initiatives into scalable and efficient media execution models, identified outliers, developed recommendations, and drove efficiencies• Ensured complete understanding of future state goals, proposed ideas for plans to achieve future state to leadership, and drove implementation of plans to achieve future state goals Show less

• Acted as project manager, handling the coordination of all contracted programs under my sales directors including planning the setup of the contracted program, coordinating the creative process between the client, myself, and our creative team, confirmed the program is 100% accurate, and synchronized the implementation of all above events to ensure the program went to market on time• Supported anywhere from 3 to 6 sales directors for various clients making me the single point of contact… Show more • Acted as project manager, handling the coordination of all contracted programs under my sales directors including planning the setup of the contracted program, coordinating the creative process between the client, myself, and our creative team, confirmed the program is 100% accurate, and synchronized the implementation of all above events to ensure the program went to market on time• Supported anywhere from 3 to 6 sales directors for various clients making me the single point of contact for program development for over 40 different manufacturer brands at any given time• Executed roughly 97 programs a year, an average of 9.7 programs per month, with an average lead time of 3 weeks or less• Upon introduction to my first client, numerous issues that preveted them from utilizing our services were addressed including inconsistent quality, unreliable communication, and program errors going live to market. I addressed all errors with extreme care and put numerous processes designed to improve communication and decrease error into place. The end result was an increase in spending by the client, including a business unit who had gone down to $0 in spending due to the previous errors, communication had greatly improved which decreased client frustration, and zero error had gone to market since my taking over the role for the client• Throughout my time in the role, I implemented various processes geared toward bringing greater efficiency to my team including the creation of a Client Specific knowledge grid, the widespread use of the organizational tool OneNote, the on-going development of the General Knowledge Center, and a few additional team specific knowledge centers• I participated in UAT testing for new software to be implemented department wide• I held multiple training sessions both individually with new hires, as well as across all of my department Show less

• As a CCM Account Manager it was my responsibility to transform the original program estimate into an executable design for the program SAS, work with the retail teams to secure retail approval, and “land an airplane on a postage stamp” by managing the program’s budget as close to the estimated budget as possible• Accountable for helping to support 50% of the sales force in bringing to market and managing their CCM programs, educating my colleagues on the complexities of CCM programs… Show more • As a CCM Account Manager it was my responsibility to transform the original program estimate into an executable design for the program SAS, work with the retail teams to secure retail approval, and “land an airplane on a postage stamp” by managing the program’s budget as close to the estimated budget as possible• Accountable for helping to support 50% of the sales force in bringing to market and managing their CCM programs, educating my colleagues on the complexities of CCM programs, discussing management plans for each program during its execution, and ensuring their program is following all of the rules and regulations for CCM programs• Developed a database of household knowledge by tracking the printing of household IDs across different geographies and brands. I developed this to better determine the ID load total that accurately took into account the effect of the brand or product category, and geography of the offer(s) Show less

• Developed new business contacts and created a consumer database in order to improve customer research and better customer relationships with Massa• Aided in the coordination of promotional events to increase awareness of the restaurant on campus• Developed more efficient and easy to use fax forms for both catering and delivery with the intent to implement online ordering systems in the future in order to stay competitive with local competition

• Generated increased traffic to the restaurant through promotional material and events• Redeveloped Stanley’s target market and explored new tactics to increase Stanley’s reach to their consumers

• Developed customer relationships through guerilla marketing• Met with 5 to 20 potential customers 2 to 3 days a week through informal meetings to introduce and promote our products and services• Collaborated on new marketing techniques with the Jimmy John's corporate guerilla marketing team• Created relationships with nearby businesses to help promote the Jimmy John’s franchise

• Intern for a unique program with EdVenture and the CIA, with the goal of creating and implementing an on-campus campaign to generate interest for CIA career opportunities• Developed press releases to generate interest in the CIA and CIA promotional events• Allocated over $1000 in donations to support our CIA promotional events

• Developed an integrative marketing plan of action for The PR Store including in depth financial analysis, and risk analysis • Conducted competitor and consumer research using customer surveys to gain consumer insights• Devised a new pricing, and product strategy to better serve The PR Store clients

• Supported coordination of Midwest Generation’s annual Softball Tournament, a $250,000 event involving over 200 local employees and nearly 300 nationally located employees• Assisted in coordination of employee travel, hotel accommodations, game day events, and evening awards for approximately 600 guests • Coordinated an interoffice event as a member of the Chicago Events Council for approximately 50 Chicago branch employees• Helped support daily tasks of the Senior Vice President… Show more • Supported coordination of Midwest Generation’s annual Softball Tournament, a $250,000 event involving over 200 local employees and nearly 300 nationally located employees• Assisted in coordination of employee travel, hotel accommodations, game day events, and evening awards for approximately 600 guests • Coordinated an interoffice event as a member of the Chicago Events Council for approximately 50 Chicago branch employees• Helped support daily tasks of the Senior Vice President of Public Affairs and Communication and the Vice President of Public Affairs• Implemented a new budgeting template to document historical costs of events and forecast future costs• Executed various administrative tasks including extensive work with invoicing Show less

• Creatively devised press releases for Richter Studios events and awards• Collaborated with Richter Studios owners and employees on press release techniques and strategies• Responsible for making various media contacts at magazines, newspapers, and websites• Perfected and edited press releases written by fellow employees