Allie Rooke 卢爱琳 Email and Phone Number
Allie Rooke 卢爱琳 work email
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Allie Rooke 卢爱琳 personal email
⏩ China is soon to be the biggest beauty market in the world but that doesn’t make it easy to navigate. Are you thinking about entering the market? Or want to optimise your current plans? That’s what I help with…👇I help Cruelty free Beauty brands thrive in China by pinpointing their tribe, defining their messaging and focusing their investment.Why me? I have a unique combination of skills and experience:✅Most of my career in Asia, in Marketing and General management for Chanel, L’Oréal and Burberry. ✅ I am fluent in Mandarin and passionate about Chinese culture and consumer trends.✅I love Indie Beauty brands – sustainability goals, ingredient quality, attention to detail and passion of the foundersI am dedicated to getting Indie Beauty brands to thrive in China through Cross Border e-commerce and general trade for non special use cosmeticsWays I help Indie brands thrive in China:👉🏽Do your due diligence – what are potential customers saying about and where👉🏽Pinpoint your tribe – who are they, where do we find them and what will motivate them 👉🏽Optimise for China – define hierarchy of messaging, product assortment, pricing & naming👉🏽Activate – Partner selection, choose key channels, outline P&L, kick start WOM When it comes to entering the China market, it is a big decision and takes a significant amount of investment. I know you want it to be successful, to find the right partner who can help you crack this notoriously tricky market. There are many players looking to bring hot Indie Beauty brands into China, but your success will depend on how effectively you do the groundwork and create a solid strategy. To do that, you need to know where your brand stands in the market – are people talking about you? What are they saying? You also need to have a market expert who is effectively on your team.I understand you have many different voices and opinions on your China market strategy, but I am truly on your side and I know the market and Beauty industry inside out. 🎯You deserve to get your China market strategy right, optimise your ROI and build a true Chinese tribe for your brand.Send a message and we can discuss how I can effectively support your China expansion._____________www.cleanbeautyasia.comEmail: allie@cleanbeautyasia.comOr message me on here on LinkedInInstagram: https://www.instagram.com/cleanbeautyasiaFacebook: https://www.facebook.com/cleanbeautyasia
Clean Beauty Asia
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Ceo - Cruelty Free Beauty In AsiaClean Beauty Asia Sep 2018 - PresentHELPING INDIE BEAUTY BRANDS THRIVE IN ASIAIndie Beauty brands looking to enter the Asian market have a lot of questions and hurdles to get through before even starting to sell.I help brand founders and leaders find the opportunities and avoid the pitfalls. I am your fractional GM for Asia. I help brands map out their Asia entry strategy from due diligence, sizing the opportunity, matching with the right partners and identifying your key China USPs & Hero SKUs which will be crucial for success. Some of the brands I have worked with: Amika, Dr Barbara Sturm, Briogeo, Necessaire, Tarte, Depuravita, Flower and Spice, Joyce Beauty, Feelunique, Panpuri, Derme & Co -
Executive ConsultantWe Are The Board Feb 2024 - PresentA member of a vetted network of C-level consultants working across DTC retail, beauty, tech, fashion and lifestyle brands globally. -
Advisor - Hygiene HeroHygiene Hero May 2020 - PresentA wellness lifestyle brand that is set out to redefine CLEAN. Convergence of beauty, wellness and lifestyle is the core of our business. Whether it is a face mask, hand sanitizer, antimicrobial hand cream, feminine care, or home care, it's our business. And it's our mission to detoxify these categories and bring you the safest and eco-friendly solution. We believe hygiene shouldn't be boring, it should be safe, eco, fun and beautiful! www.hygiene-hero.com -
FounderMy Clean Cosmetics Jan 2018 - Jan 2020Hong KongMy Clean Cosmetics is a natural beauty platform, exploring everything related to clean, organic & natural beauty and personal care, with a focus on the Asia Pacific consumer. The motivation behind this platform is to help demystify natural beauty and support people as they switch their products for good. Find information on switching to clean beauty, recommended products as well as tips for the whole family. -
General Manager Beauty - North AsiaBurberry Jan 2016 - Sep 2017Hong Kong• Full P&L responsibility for the China and Hong Kong Beauty business.• Devise go-to-market approach & expansion strategy for roll out of Burberry make-up.• Manage all key external stakeholders from retailers and wholesalers to distributors. • Champion Beauty within the business, keeping Beauty prioritised and educating wider teams on Beauty industry. -
Senior Marketing Manager Apac BeautyBurberry Dec 2014 - Dec 2015Hong Kong• Defined marketing strategy for all key North Asia markets focusing on Japan, Korea, China and Hong Kong• Directed the launch of Burberry Beauty in Japan – from regional PR event, complete ATL activity to Burberry’s first Beauty pop up store resulting in huge reach and awareness for the brand. -
Senior Marketing Manager Global BeautyBurberry Apr 2013 - Nov 2014London, United Kingdom -
Brand Engagement ManagerLuxup 络尚 Aug 2012 - Mar 2013London, United Kingdom• Design, plan and implement digital marketing strategy from creative to campaign execution, including post-execution analysis across mature (US and UK), and emerging global markets (China and Brazil).• Consultant on China market strategy, evaluating digital media partners, designing targeted web content and setting key performance indicators.• Restructured and enhanced web content, including copy writing, design, customer journey and customer touch points• Successfully devised and implemented brand-awareness social media plan, selecting to partner with Facebook (building 355,000 ‘Likes’), Sina Weibo (5,500 followers), Twitter, Pinterest, and Vkontacte. • Spearheaded extensive acquisition campaign across high-end fashion blogs in Brazil, resulting in 20k new members -
Senior Brand Manager - Ralph Lauren And Viktor & Rolf FragrancesL'Oréal U.K Aug 2010 - Aug 2012London, United Kingdom• Responsible for the full 360 strategy of Ralph Lauren and Viktor & Rolf fragrance brands in the U.K and Ireland.• The centre point of launching new brands within the portfolio – creating strategy for local market and overseeing speciality support teams (merchandising, PR, logistics) to ensure consistency & vision.• Presenting to & persuading key retailers to support the brands for launches and on going lines both online & in store• Builder and holder of full budget including both offline & online media• Sales dimensioning, analysis of market trends, consumer insights and campaign ROI -
Fragrance Product ManagerChanel, China Feb 2009 - Jun 2010Shanghai City, China• Plan and manage annual promotional and advertising budget • Responsible for establishing new product assortment, pricing strategy, sales targets and analysis for 8 campaigns per year. • Strategize on 3 year fragrance marketing calendar balancing the global calendar with seasonality and trends in local market.• Achieved No1 ranking both on fragrances market and in female fragrances for first time.• Implemented marketing plan for two highly successful Chanel No5 campaigns resulting in total fragrance sales out-performing budget expectations by 14%, with 26% growth against prior year. -
Crm Manager (Fragrance & Beauty Products Division)Chanel, China Apr 2008 - Dec 2009Shanghai City, China• In charge of CRM strategy for all Fragrance & Beauty campaigns including targeting and segmentation within our existing database as well as establishing new recruitment channels.• Responsible for initiating loyalty program elements including repeat purchase incentives, birthday & seasonal greetings.• Spearheaded planning and integration of new tailored customer database system. • Led RFM and data mining analysis project as well as design & implementation of pilot study. • Initiated and set CRM KPIs, established an incentive program to motivate and train Beauty Advisors.• Effectively managed a three-fold increase in consumer workshops; roll out to 2nd and 3rd tier cities. -
Crm Executive (Fragrance & Beauty Products Division)Chanel, China Apr 2007 - Mar 2008 -
InternChanel, China Oct 2006 - Apr 2007
Allie Rooke 卢爱琳 Skills
Allie Rooke 卢爱琳 Education Details
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European Business -
Chinese, Art History And French
Frequently Asked Questions about Allie Rooke 卢爱琳
What company does Allie Rooke 卢爱琳 work for?
Allie Rooke 卢爱琳 works for Clean Beauty Asia
What is Allie Rooke 卢爱琳's role at the current company?
Allie Rooke 卢爱琳's current role is Global executive⎮Founder⎮International Expansion ⎮ Digital marketplaces⎮Asian consumers⎮ Board and investor advisor.
What is Allie Rooke 卢爱琳's email address?
Allie Rooke 卢爱琳's email address is al****@****sia.com
What schools did Allie Rooke 卢爱琳 attend?
Allie Rooke 卢爱琳 attended Escp Europe / Escp-Eap, University Of Sydney.
What skills is Allie Rooke 卢爱琳 known for?
Allie Rooke 卢爱琳 has skills like Luxury Goods, Management, Public Relations, Fashion, Customer Insight, Marketing, Marketing Communications, Brand Management, Cosmetics, Marketing Strategy, International Marketing, Digital Marketing.
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