With over 10 years of experience in search engine marketing, I am dedicated to enhancing DEPT®'s paid search capabilities within the agency's B2B vertical. My core competencies are deeply rooted in SEM, Performance Marketing, and driving data-driven excellence across channels. I'm passionate about developing initiatives that align with our organizational goals and advancing my team's career growth, ensuring that we collectively uphold DEPT®'s mission and culture through diverse perspectives and innovative processes.In my current role as Group Director, Paid Search, I oversee a team of subject matter experts, focusing on delivering superior search activation strategies. I'm actively engaged in business development, from pitching new opportunities to crafting compelling narratives that secure client relationships. My approach is anchored in fostering a culture of excellence within my team, while simultaneously scaling our expertise to meet and surpass client expectations with the help of tools like Search Ads 360.In previous roles, I have lead cross-functional teams to achieve marketing and business objectives for our clients, while leading overall media strategy and planning for leading brands such as Gusto, Mailchimp, Oura and NerdWallet.